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Export Your Universal Analytics Data Before It’s Too Late

Forum One

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data. 30daysAgo or 7daysAgo).

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How can nonprofits and funders create mutually agreeable performance measures?

ASU Lodestar Center

posted by Whitney Herr-Buchholz, Fall 2019 Alumna, ASU Master of Nonprofit Leadership & Management Director of Operations & Advancement | University of Arizona School of Dance. Performance measurement (PM) informs strategic decisions. Use participatory processes to define metrics and methods of data collection.

Measure 52
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Why nonprofits should deploy artificial intelligence to achieve fundraising success

ASU Lodestar Center

NLP is useful for an AI model to identify the intent of a person based on what they say or what they type. Since much of the work in which nonprofits engage results in subjective measures, NLP can be a method to encode the subjectivity qualitatively. Collect rich, labeled data to train conversation models. Conclusion.

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My Notes from Next Generation Evaluation Meeting

Beth's Blog: How Nonprofits Can Use Social Media

The conference was framed around the question: Given the convergence of networks and big data and the need for more innovation, what evaluation methods should be used to evaluate social change outcomes along side traditional methods? These methods included: Developmental Evaluation , Shared Measurement , and Big Data.

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How to Use Data to Improve Prospect Identification

sgEngage

No matter if your organization is large or small, learning to use data effectively is your most powerful method to improve prospect identification for major giving. They rely on regular wealth screening and predictive modeling. Consider the results of frontline fundraisers at Notre Dame de Namur University. Persona Models.

Data 73
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Digital Analytics Basics: Free Online Academy from Google

Beth's Blog: How Nonprofits Can Use Social Media

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The syllabus includes: An overview of today’s digital measurement landscape.

Analytics 106
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GA4 FAQs: What Mission-Driven Organizations Need to Know

Forum One

We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. Google changed it to Universal Analytics after they acquired it in 2005.) In contrast, the event model records the actions people take, for example clicking or scrolling.

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