article thumbnail

Level Up Your Marketing with Analytics

Association Analytics

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Analytics 169
article thumbnail

Developing staff technology skills in your nonprofit

NTEN

How do you go about developing the technology skills of your staff? In this post, I will briefly explain how to pinpoint which technology skills folks need, assess current skill levels, provide training that doesn’t stink, and nurture a technology-positive culture where tech skills are a priority.

Skills 88
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pop-Ups: How to Make Them Work for Your Nonprofit Website

Nonprofit Tech for Good

Like everything else, though, pop-up technology has evolved considerably, allowing you to segment, test, and optimize. Make sure you integrate your pop-up submission with your CRM or email marketing software so that users can begin getting drip and nurture campaigns. Test out the options. Use p op-ups only on desktop.

Websites 317
article thumbnail

Get More Out of AI, Start Chatting

.orgSource

Use ChatGPT to design and conduct surveys and market research. IT, communications, marketing, membership, and finance will likely be involved. If you’ve been looking for an initiative to spark interdepartmental collaboration, a chatbot would be a good test case. An article from Hospitality Technology describes Rose like this.

Las Vegas 221
article thumbnail

Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Tie past spikes in registrations to the marketing initiatives taking place during that time so you can better understand which approaches and messages led to the most registrations. Does it fluctuate?

article thumbnail

How Your Nonprofit CRM Can Support Marketing Efforts

Nonprofits Source

Technology is increasingly changing the future of nonprofit marketing , which is why your organization must leverage its software to keep up. And using nonprofit software to help you look at your donor data like a marketer can be your secret fundraising weapon. Test your content. Measure campaign effectiveness.

article thumbnail

4 Top Healthcare Technology Trends to Watch in 2023

DNL OmniMedia

Data analytics and technology are revolutionizing the healthcare industry. With each new advancement, trends in healthcare technology promise to improve standard care coordination and data management for increased patient satisfaction. With this in mind, let’s begin. billion by 2027.

Trend 52