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Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

According to research by the Congressional Management Foundation, nearly half of congressional staff believe that “most advocacy campaigns of identical form messages are sent without the constituent’s knowledge or approval.”. At ACS CAN, we’re seeing this newly inspired level of activity reflected in our offline recruitment as well.

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Mobilizing Online Community for Offline Action

Tech Soup

Appearing as her super hero alter ego, complete with green cape, Super Green, Kroll spoke about how online activity can be used to inspire offline action. Make something beautiful together : Organizing an offline activity that has a goal or an endpoint, gives community members something to build towards together.

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Visibility and relationships: Effective fundraising for small nonprofits

Candid

When recruiting board members, think about how you can maximize your organization’s connections offline. Shadow your program team or read testimonials from the people your programs serve, so you can speak knowledgeably and passionately about their work. Start by getting to know your organization’s work intimately.

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Open Challenges Harness Local Knowledge for Local Change

Tech Soup

Since the first NetSquared challenge in 2006, TechSoup has continued to offer people and organizations opportunities to connect, share ideas, and collaborate; they work on solutions online and offline through events, meetups, and hackathons. It motivates and engages citizens across central and eastern Europe, the Balkans, and Turkey.

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The Knowledge is in the Room: How To Let It Out

Beth's Blog: How Nonprofits Can Use Social Media

They don’t want to engage, reflect, or hear what others in the room are doing. I just don’t like that style because prevents deeper sharing of insights. On the other hand, people do want those tips and best practices. So, letting the knowledge out in the room is a balancing act of peer interaction with expert insights.

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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

Omnichannel marketing refers to the integration of both digital and offline touchpoints with consumers as they move through the marketing funnel, all while keeping branding and messaging consistent for a seamless user experience. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets.

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The Building Blocks of a Digital Advocacy Campaign, Part 2

Media Cause

Knowledge-equipped advocates are more powerful, and participating in your advocacy and policy campaigns is an excellent opportunity to build this up. It serves your needs but allows people to showcase that they identify with your movement online and offline. Respect your audience Educate your advocacy audience and provide value.