NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. By comparing to industry averages (roughly 30%, 20% and 50%, respectively), and against our own internal month-to-month bench marks, we can determine ares prime for improvement.

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Report Web Analytics Comparison 251

Amy Sample Ward

MARCH 24, 2010

She was the one that took me to the overnight events at OMSI (Oregon Museum of Science and Industry) where I had my first go at building robots. Want to join in? Sign the pledge, add your post to the list, and get connected: [link].

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Oregon United States Unconference Attitude 111

Nonprofits Source

MARCH 10, 2019

Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. The organic reach is awful and the engagement rates for businesses have fallen from 10% at its height to an abysmal 0.09% across all industries in 2019 on Facebook alone. Guess what?

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Linkedin Marketing Strategy Work 49

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 3, 2010

Blackbaud just finished hosting a pretty large conference for the non-profit industry. Claire Williams Diaz who works on social innovation at Twitter. She leads social innovation, philanthropy, and causes at Twitter and Blogs at Claire.us.com. Looking to get more out of Twitter? We had 2,200 attendees! Meet Claire.

Social Media 98

Social Media Video Social Media 98

Nonprofits Source

APRIL 3, 2019

Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. The organic reach is awful and the engagement rates for businesses have fallen from 10% at its height to an abysmal 0.09% across all industries in 2019 on Facebook alone. Guess what? Look forward to connecting!

Linkedin 40

Linkedin Marketing Strategy Work 40

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

I mentioned this on Twitter. There has never been a comprehensive, industry-wide look at if and how orchestras are using social media. Dutch native Marc van Bree is a public relations practitioner in Chicago with more than 5 years of experience communicating—on and offline—in the nonprofit environment.

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Social Media Survey Media Social 92

NonProfit Hub

MARCH 17, 2014

Plus, it’s something that spans both the online and the offline worlds, and can put your organization clearly on people’s radars in a very positive fashion. Tweet out industry articles and include your own insights (and use appropriate hashtags so that your tweet will be findable for those doing Twitter searches).

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Build NPO Nonprofit Offline 76

Tech Soup

MAY 19, 2014

According to anti-trafficking organization Not For Sale , human trafficking is a $32 billion industry, enslaving more than 30 million individuals worldwide. Not For Sale wants to empower people to engage with their own online and offline communities. They have found Twitter and Facebook quite effective for doing this.

Social Media 61

Social Media Community San Francisco Media 61

Amy Sample Ward

APRIL 27, 2009

industry benchmarks. pull in hashtags from Twitter into the RSS reader (pull in the RSS of a search.twitter.com result). Examples: Yammer for internal sharing, it’s a Twitter for groups. Are there ways of catching offline datapoints? Themes that people want to learn: new metrics structures can bubble up.

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Social Media Map Strategy Media 102

sgEngage

APRIL 12, 2011

Charity and Technology in the Online Universe This infographic from Mashable and Shane Snow puts social good into better context with donation numbers, growth charts, and some comparisons to its offline counterparts. Includes data from Blackbaud , American Red Cross , MobileMarketer.com , and the Chronicle of Philanthropy.

Blackbaud 90

Blackbaud Benchmark Nonprofit Chart 90

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

The SXSW Interactive Festival (scheduled March 11-15, 2010 in Austin, Texas) is a mega huge social media industry event. Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Online numbers don’t always equate offline results. They want to connect.

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Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

She mentioned how useful Twitter is for connecting and following peers to get ideas to evolve pilots for social media initiatives. The full group discussion allowed people at different levels to share their experiences. Twitter Advocates. Use Twitter to Bring More People Into The Conversation.

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Knowledge Seattle Social Media Measure 97

Tech Soup

OCTOBER 24, 2011

The NetSquared community consists of Local groups in 80+ cities worldwide that hold offline events for those interested in technology and social impact. NetSquared also sponsors a variety of other offline events like camps and challenges that enable participants to share ideas, learn from one another, and collaborate on projects.

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Netsquared Community Australia Offline 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org’s key results are: Footprint: The reach of their activities, both online and offline. Says Erika, “We hatched an idea to host Twitter chats about this using a hashtag #climatehawk and point people over to their content. If they aren’t successful, the consequences are dire. Or as Giller says, “The planet will get it.”.

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Measure Policy Social Media Green 97

Connection Cafe

AUGUST 13, 2012

So we start with the industry-wide best practices: How many people like you on Facebook? How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? How many should? Is 10K enough, too little, too many? Use Facebook surveys.

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Facebook Ratio Influence Social Media 51

Connection Cafe

FEBRUARY 14, 2011

This Valentine’s Day, take a tip from your offline relationships and start listening. Start listening to what’s being said about your organization, your competitors and your industry. Set up Google Alerts, Social Mention and log in to major social media sites like Facebook and Twitter. Just listen. Ongoing Listening.

Relationship 31

Relationship Advice Social Media Industry 31

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? For instance, if you are using Twitter as a key tool in your strategy Twitter followers, references to your organization and number of new followers each week demonstrate awareness growth. Was the recent direct mail you sent worth the investment?

ROI 51

ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2009

I've been getting Twitter DMs from top players in the nonprofit tech and social media for change space -- sharing how they're unmotivated or jaded with using the web and social media for change. But in the long run, these tools also do a good job of hoovering up potential participants for offline actions that will make a difference.

Social Media 50

Social Media Change Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2010

Charities outside the US can set up a profile. To generate a robust profile, your organization should be able to plug in existing social media presences (Flickr, Twitter, YouTube, Blog RSS Feed, Etc) so it seems to favor organizations that have already established a social media content strategy. What you think of Jumo’s potential?

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New York Profile Argentina New York City 104

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2009

It’s easier to understand the culture behind tools like Facebook and Twitter when you spend some time posting your own pictures and experiences. Using social media is an enhancement to your offline professional networking and relationship building. Follow the personal online communications guidelines.

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Social Media Culture Personal Social 63

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. Says Tom, "We don't talk about Facebook or Twitter. A couple of takeaways from the interview: Leaders Lead Culture Change.

Story 90

Story Platform Build Organization 90

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2009

I get to use sites like Facebook, Twitter and MySpace for a living! Secret: The most powerful social networking secret I have is to network offline just as much as you network online. In 1 or 2 hours, one should have enough time to at least research their industry, find their target market, set up profiles and begin to engage.

Social Media 51

Social Media Media Work Social 51

NTEN

JUNE 9, 2011

In contrast, Twitter allows seven. Just as in the offline world, people are more likely to do something when personally invited. Andrew also coordinates Forum One's popular Web Executive Seminars, which highlight case studies by leading industry innovators. Our objective, however, is not for our emails to be annoying.

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email Community Build Online 87

Beth's Blog: How Nonprofits Can Use Social Media

JULY 19, 2009

Make it easy for people to give online and offline while also showing people how you are using their money. Set up “ outposts ” (hat tip Louis Gray ) on sites like Facebook, Twitter and YouTube. He also spends some time speaking at industry conferences. Raise more money – Write posts that will guide and encourage people to give.

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Goal Strategy YouTube Demonstration 94

Connection Cafe

MAY 10, 2016

In order to do this, we knew that we had to increase civic engagement both on and offline, so we recruited local street artists to help. The Guild is a paid apprenticeship in which participants are mentored by professionals and trained in industries such as building repair, mosaic tiling and masonry.

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Arts Public Philadelphia Artist 20

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Industry terms or other phrases. Before You Use Tools, Think Offline Remember that the more phrases and keywords you add, the more results you'll have to look at and that could get overwhelming if you're not using a professional tool. CEO or well-known personalities associated with your organization. Your brand or tagline.

Literacy 75

Literacy Skills San Francisco Adwords 75

Nonprofit Tech for Good

JULY 5, 2019

The business world has recognized the power of word-of-mouth testimonials, turning them into an almost $10 billion industry known as influencer marketing. Sure, the digital groups help make this possible – a Facebook or LinkedIn group or ambassador hashtag on Twitter is a must. But, take it offline, too. .

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Social Media Effective Program Media 274

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

You'll also need to search on keywords or phrases that might uncover a client need or perception. To figure out your keywords, do a little brainstorming offline and then maybe use some online keyword tools. Twitter Search. Industry terms or other phrases that illustrate need. Twitter Search. Google Alerts. Technorati.

Literacy 51

Literacy Technorati RSS Bookmarking 51

Care2

MAY 9, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Excell also provides scholarships to people who want training in the industry.

Advocacy 28

Advocacy Social Media Online email 28

Care2

MAY 8, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Excell also provides scholarships to people who want training in the industry.

Advocacy 28

Advocacy Social Media email Online 28

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2009

The SXSW Interactive Festival (scheduled March 12-16, 2010 in Austin, Texas) is a mega huge social media industry event. Community Funded Reporting : The news industry is dying but in its wake are new business models to support investigative journalism. How do you balance online action with offline engagement?

Comment 95

Comment Social Media Jordan Cancer 95

Connection Cafe

AUGUST 1, 2017

I’m a big believer in having conversations across the industry ( check out my podcast, if you haven’t already) to share honest advice about what’s working and what’s not—I feel that it’s one of the best ways for us learn and lift the fundraising profession together. Building year-end content strategies.

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FAQ Giving Fundraising Campaign 49

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2009

scheduled March 12-16, 2010 in Austin, Texas) is a mega huge social media industry event. Community Funded Reporting : The news industry is dying but in its wake are new business models to support investigative journalism. How do you balance online action with offline engagement? The SXSW Interactive Festival.

Social Media 79

Social Media Cancer Jordan Kiva 79

NTEN

AUGUST 21, 2009

scheduled March 12-16, 2010 in Austin, Texas) is a mega huge social media industry event. Community Funded Reporting : The news industry is dying but in its wake are new business models to support investigative journalism. How do you balance online action with offline engagement? The SXSW Interactive Festival.

Social Media 67

Social Media Nonprofit Jordan Cancer 67

Nonprofits Source

MARCH 21, 2018

That’s why we’ve taken the guesswork out of the equation by curating only the best strategic marketing resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest. Our curated list of industry-leading templates is guaranteed to help with your next social media campaign. Twitter Statistics For Nonprofits.

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Social Media Resource Marketing Media 109

sgEngage

DECEMBER 1, 2010

A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. 25% of donors aged 65 and older give both online and offline. Also, a higher percentage of donors with annual incomes greater than $50,000 and beyond $100,000 give online than offline. Online donors don’t give offline Wrong.

Trend 79

Trend Online Giving Offline 79

Care2

MAY 29, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Is Direct Mail Dying or Dead? So what’s the verdict?

Mail 34

Mail Social Media Online Advocacy 34