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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

The Importance of Moving Donors Offline. However, this only holds true when the online donor has been converted to offline giving. Our study also found that when online-acquired donors move to an offline giving channel, they tend to do so soon, in their first renewal year. The Long-Term Value of Online Donors.

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving. However, they also take more work to retain. But that simply isn’t true.

Offline 209
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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

When the humans are relaxing, live chat is offline. But when the humans are watching the kids play soccer or having dinner, live chat is offline. The travel industry was quick to pick up on both the practical and promotional value of bots. Some companies even provide limited-option services free of charge.

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Nonprofit Giving on the Rise [Online and Offline!]

NetWits

We recently released a pretty cool resource for the nonprofit industry – The Blackbaud Index ! It contains both The Blackbaud Index of Charitable Giving and The Blackbaud Index of Online Giving. The charitable giving index reports that overall revenue increased by 6.2

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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

In fact, online donors are worth a lot more than offline donors. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report. 2) Tie Offline Contact Directly to Online Gifts.

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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

The Science Behind Engaging your Supporters

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. This network effect makes EveryAction donation pages some of the highest-converting in the industry. Improve your email deliverability.

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Top Nonprofit Blogs to Bookmark Today

The Modern Nonprofit

Drawing on her 30 years of experience in fundraising, she helps nonprofits find their direction by adapting to the ever-evolving industry to become true leaders. As the name suggests, their content asks tough questions and presses the nonprofit industry to evolve the way it approaches fundraising. Don’t let it be you!