Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. That said, here’s a tool kit to help you ask for that raise and get it. Good luck.

Social Media 231

Social Media Management Media Social 231

NonProfit Hub

MAY 18, 2021

There are many great free and paid keyword research tools out there. You can find the Google Keyword Planner In your Google Ads account under Tools & Settings > Planning > Keyword Planner. The two other metrics will help you determine how difficult it will be to bid on that keyword and how much it will cost. .

Grant 54

Grant Google Research Search 54

Eric Jacobsen Blog

FEBRUARY 14, 2011

Here are eight tips for leaders new to blogging or for leaders who want to ensure their company's Blog is the most effective it can be: Use keywords for your business in your Blog posting headlines. Use free metrics and analytical tools to measure which of your postings are best read and shared. Keep your Blog postings short.

Tips 40

Tips Headline Metrics Newsletter 40

Nonprofit Tech for Good

MAY 25, 2024

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. And while that may sound simple in practice, you need the right tools and the right plan.

Marketing 198

Marketing Fundraising Test Nonprofit 198

Tech Soup

JANUARY 19, 2017

Beyond the thank-you email is your welcome series, which is a key engagement tool and often one of the most read series of emails. Write less lengthy copy and better headlines. Metrics show that images on social media platforms perform 300 percent better. It's time to write less and show more.

Digital 36

Digital Marketing Game Headline 36

Care2

MAY 4, 2010

Researchers found that the majority of topics discussed on Twitter were headline news (54 percent) and that "only 22 percent of 'follows' where one person chooses to include another's tweets on their page, were reciprocal. The key metrics she looks at monthly from Facebook’s insight tool is: Total Interactions.

Headline 49

Headline Social Network Mobile News 49

sgEngage

FEBRUARY 20, 2024

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): It should be directly tied to your progress and defined metrics. Did we set appropriate capital campaign goals with our board?

Campaign 59

Campaign Tools Phase Accessibility 59

Nonprofits Source

APRIL 19, 2017

Real-time visitor tracking data and analytic reporting tools. The reporting tools can also be helpful by saving user history to show frequency of visits, time spent on site, which pages they visit, and how they landed on your website. Depending on the topic of the post the headline and call to action changes: 6. MaxTraffic.

Ideas 111

Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

The art of writing good teaser headlines is critical to getting more interaction. I’ve also been hearing from some nonprofits: “If brand pages won’t get into news feeds as easily because they can’t be subscribed to, then is Facebook going to become a less useful tool for us? If not, do that first.

Facebook 112

Facebook Change Profile Impact 112

Byte Technology

FEBRUARY 21, 2017

Doing A/B split testing is an absolutely ideal way to gauge your user base and basically see what makes them tick—what landing pages really garner attention; what headlines encourage them towards further exploration; and even what colors on your pages seem to be the most attractive and compelling.

WordPress 100

WordPress Test Site Plugin 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

The grist.org uses a combination of tools to measure along the ladder of engagement, including Google Analytics, surveys, and real-time monitoring tools. We analyze the content that users spend the most time, referral traffic, and other key metrics over time. This helps inform decisions about content topics. Source: grist.

Measure 97

Measure Policy Social Media Green 97

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator. The irony).

Social Network 74

Social Network ROI Social Media Network 74

Qgiv

MAY 11, 2021

Google Ad Grants for nonprofits can be a great and versatile marketing tool. Nonprofits are expected to spend the entire $10,000 dollars each month, and there are performance-related metrics nonprofits must meet in order to continue receiving the grant (more on those later). Think like your supporters! Then select Google Analytics.

Google 52

Google Grant Rate Headline 52

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator. The irony).

Social Network 74

Social Network ROI Social Media Network 74

Nonprofits Source

JANUARY 23, 2023

You’ll also want to ensure any software you use is secure, such as PCI-compliant donation processing tools. Google also uses a metric called ‘Quality Score’ to measure the effectiveness of different keywords, and each of your keywords must have a minimum Quality Score of 3. Strategically place calls to action.

Grant 52

Grant Google Guide Nonprofit 52

CauseVox

MAY 11, 2021

Controversial and provocative topics, large international events, and clickbait news headlines always float to the top due to the amount of engagement they receive (positive and negative). leverages catchy blog headlines and compelling opening paragraphs to hook readers in and get them to read on. Pique Curiosity.

Social Media 99

Social Media Community Build Media 99

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Scope: This screencast will demystify web analytics and use Author and Analytics Evangelist Avinash Kaushik's mantra of simplicity to illustrate some of the useful features and reports in Google Analytics , a free but powerful web analytics software tool. Learning Goals. To understand the definition web analytics. You won't be able to think.

Screencast 50

Screencast Analytics Measure Web 50

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator. The irony).

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

JANUARY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Headlines should be short. As for #1, as always, think hard about your metrics.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Whole Whale

MARCH 28, 2023

What do these new AI tools do? What Are The Limitations of AI Tools Like Chat-GPT? Is AI content from GPT tools detectable? What do these new AI tools do? What Are The Limitations of AI Tools Like Chat-GPT? Jump to: What is AI, and why should I care? AI is becoming the ultimate nonprofit personal assistant.

FAQ 52

FAQ Language Model Nonprofit 52

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. Conversion tracking allows you to have important metrics about how the traffic that is driven to your site interacts with your site and organization. So what are Google Ad Grants ?

Google 341

Google Grant Guide Nonprofit 341

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

But these sites have two important limitations that give nonprofits reason to look for additional tools. One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI.

Social Network 50

Social Network Nptech Tag Network 50

Saleforce Nonprofit

MAY 2, 2023

How AI tools do the work for you You can’t read a headline these days without AI being mentioned. AI tools, when paired with your nonprofit CRM data, do that work for you. And it’s just a tool like any other — like spell check! Scan key metrics to see which channels, campaigns, and messages are working.

Data 52

Data Nonprofit Digital Metrics 52

Nonprofits Source

SEPTEMBER 8, 2017

Is your audience most receptive to certain headlines or promotional offers? This post offers insight on everything from A/B split testing headlines to really diving into conversion metrics. The Program Is Using Specific Metrics To Prove The Return. Marketing Tools. Do you notice a pattern? The Format Is Engaging.

email 89

email Marketing Strategy Fundraising 89

Nonprofits Source

MARCH 21, 2018

Social Media Marketing Tools. Software development has exploded in the last 10 years giving way to an overwhelming number of free and paid social media tools. Continue reading below for more information on how to leverage Facebook’s marketing tools for your nonprofit. Facebook Fundraising Tools. Facebook Live.

Social Media 109

Social Media Resource Marketing Media 109

Givinga

DECEMBER 11, 2018

In 1970, economist Milton Friedman famously used his New York Times article’s headline to quip that a business’s only social responsibility was to increase its profits.¹. But tracking results manually is difficult, and most out-of-the-box software solutions track only siloed metrics that are difficult to link back to your business strategy.

Platform 45

Platform Philanthropy Business ROI 45

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

There is no better way to structure your thinking that the POST which stands for People, Objective, Strategy, and Tools. 2: Identify results, metrics, and mini goals for your campaign. What metrics will you use to measure success? Tools and Tactics. Click to download worksheet. Objective.

Fund 130

Fund Campaign Practice Giving 130

Nonprofits Source

OCTOBER 11, 2017

Each headline and subsequent sub-headlines should lead the reader to the conclusion you are trying to make. Write A Headline That People Want To Click. Your headline is the first thing people see when your article pops into their social feeds, inbox or however else it’s found. Use Emotion As A Call To Action.

Process 98

Process Content Digital Marketing 98

NTEN

MAY 27, 2010

Pull some metrics on your PPC keyword traffic and conversions; it changes daily and trends emerge and shift. Consider these keyword research tools to help you: Google keyword research tool (sktool). Don't be afraid to get down and dirty with your data and explore how users have found you in the past. BUILD WITH SEO IN MIND.

Search 65

Search Site Content Web 65

Connection Cafe

DECEMBER 22, 2013

In her npEngage post, she shares secrets and tools to help get your nonprofit prepared, too. However, with the seemingly never ending supply of tools, platforms, and applications at marketers’ disposal, it’s necessary to prioritize based on the needs and preferences of your target audience. Rachel Hutchisson is.

Story 54

Story Nonprofit Social Media Content 54

Twenti - Digital Marketing For Nonprofits

NOVEMBER 18, 2019

There are a number of other benefits with Google’s nonprofit program including free access to Google’s G Suite which includes email and document collaboration tools. Google for nonprofits includes: G Suite collaboration apps and tools. The ads are text only, containing a headline and a few lines of text. User sees your ad.

Grant 40

Grant Google Guide Search 40