DIY Community Engagement Metrics

Amy Sample Ward

DIY Community Engagement Metrics. So often I find that we are too quick to say that because a website doesn’t have our domain, a tool is downloaded to our computer, or a platform doesn’t have our developers working on it that we can’t be responsible for measuring and analyzing the way we use it. Step 3: Identify the tools. Metrics Tracking. >> Internal reporting: Weekly metrics for various platforms •Add metrics as you go.

5 Revealing Campaign Metrics You May Be Missing

Connection Cafe

With that in mind, here are four additional metrics to track for your multi-channel campaigns: Homepage Slideshow Conversions. This metric is usually overlooked, but it should be right up there with email conversion rates. It’s an important metric, as 1 in 5 social shares lead to a new donation. However, occasionally I see nonprofits using email tools that only provide the open and click through rates for email appeals.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

EveryAction

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate. Neither of these commonly cited metrics matter, however, if an email doesn't ever reach a supporter's inbox to begin with.

Using Event Metrics to Create an Action Plan

Connection Cafe

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Metric: Participants who have raised $0; or Participants who have raised less than $25. Action : If the online tools usage is low along with your total amount raised.

Better Understanding Nonprofits And Their Facebook Metrics

TechImpact

The inherent community nature, pervasiveness of the platform, and the fact Facebook is constantly adding tools for nonprofits to better utilize the social network has made it the perfect choice for most nonprofits. Sure, Facebook offers a robust set of built in analytic tools that visualize a bevy of stats, but with all these stats available to you, it can be difficult to identify what’s important and what isn’t. Image courtesy of Black Celebrity Giving.

3 Social Media Metrics Every Non-profit Should Track

NetWits

Are you measuring the right social media metrics or do you have your head in the sand? Or, you may have experienced shinny-new-social-media-object-of-the-week syndrome – using new social media tools with no real purpose, reason or objective. So what type of metrics are non-profits tracking to determine if they are achieving their objectives? One metric I track on our Blog is RSS or eMail subscribers. Only 28% measure this metric!!

Kiss Vanity Metrics Goodbye

Frogloop

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. And remember the best analytics is the human brain - meaning you are going to have to spend time analyzing and documenting metrics yourself. Don''t just rely on tools and expect it to give you the full picture.

Social CRM, part 2: Metrics vs. CRM

Zen and the Art of Nonprofit Technology

Anyway, you all know this stuff, and know the tools we all use to do this – Salesforce, CiviCRM, Raiser’s Edge, etc. And these tools are great at doing CRM with the standard communications methods – email, phone, snail mail, in person contact. I don’t mean to downplay metricsmetrics are hugely important – but I think mixing up metrics and CRM might make it harder to really do either well.

8 Annual Reports We Love

EveryAction

When used correctly, they can be a powerful tool for communicating your impact, but it's important to create them in a way that makes them easy to understand, conducive to sharing, and persuasive to a wide variety of reader perspectives. The American Kidney Fund uses a running sidebar throughout its annual report to emphasize important metrics and milestones. nonprofit tools End of YearAnnual Reports are a staple of nonprofit life, but are they worth it?

Report 129

Top Metrics For Success In Your Website

Confessions of a Non-Profit Executive Director

So, you need to have a web grader tool that will allow your business to have a section where you need improvement and the strong part of the site. How will you make a site great? The challenge is that a website is for business, you need the business to grow and therefore do whatever you need to make it great. It’s essential to ensure that your site is ranking higher. Having great content and with a proper design will not be enough.

On Social Media Metrics

SocialFish

Kristi had a good question on my recent Quote of the Month post about metrics: "I get that, about page views, I really do. As it happens, I've just heard of this Social Media Ad Metrics Definitions document written by the Interactive Advertising Bureau. Furthermore, social media tools have enabled a dialogue and discovery around this content. Tags: metrics

Take Control of Your Data: 3 Must-Have Reporting Tools Every Nonprofit Should Have

EveryAction

For the next few months, we’re taking an in-depth look at key features and tools that make for a successful development program. Here are some key tools your nonprofit should have to meet your reporting needs: Customizable reports that allow you to get roll up data and detailed data. Ideally, your perfect reporting tool combines the two. Any good reporting tool should have the ability to aggregate numbers based off the category of your choosing.

Report 128

EveryAction Development: Make Your Fundraising Tools Work For You

EveryAction

It’s no secret EveryAction’s best-in-class tools have been proven to help thousands of nonprofits raise more money while saving time on day-to-day operations. The first time fundraisers use our tools, they’re pleasantly surprised. It’s a huge change because the tools are working for you instead of you working for your tools.". So, who should be using these tools? On top of that - and I hear this often - people who love these tools the most are bosses.

Basic Email Metrics

Idealware

Email metrics can help you determine the effectiveness of your communications and fine tune them to improve their efficiency. If you’re serious about tracking and improving your email campaigns, it’s worth investing in a software tool that can help in your quest to track metrics. A number of software packages provide solid services and metrics without a huge investment. PublishDate: February 2012.

Five Signs You Should Double Opt-In Your Emails

EveryAction

Confirmed-opt ins, also known as double-opt ins are an increasingly popular tool among email strategists. Email deliverability is a metric for the rate of success you have at getting your messages into people’s inboxes. Building out an email list is a science; each factor from your subject line to the length of your email body, to the timing of your send can contribute to your list growth.

email 134

Methods and Metrics for Assessing Civic Tech

Beth Kanter

Note from Beth: My colleagues at Network Impact have released an important report about measuring and evaluating “civic tech” based on their experience working with Knight Foundation grantees. It goes beyond just analytics tools to exploring tools, techniques, and data for measuring deep civic engagement, open governance, and inclusive decision-making. Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact.

The New War on Social Media Vanity Metrics

Frogloop

You may use free or paid tools to show numbers such as growth in followers, Likes and shares, RT’s, and sentiment based on secret algorithms by computer programs. That’s why you need to change the way you measure social media and declare a war on vanity metrics. What are the Best Tools for Collecting Data? The human brain is the best analytics tool. Don''t just rely on tools and expect them to give you the full picture.

Catch EveryAction at NTC 2019

EveryAction

We'll be presenting on: Wednesday 12:45-1:15: Better Donor Engagement with Multi-Channel Communication Thursday 12:10-12:40: Optimizing your Donation Pages for Higher Conversions and More Sustainers Thursday 4:25-4:55: Metrics That Matter: Reporting Tools Every Nonprofit Needs. Want to meet EveryAction at this year's NTC? You've come to the right place for all our panels, demos, and happy hours.

NTC 100

Acumen Fund's Tool for Tracking Metrics and Performance

Tech Soup Blog

Reporting and metrics are important sources of information for nonprofits and the foundations that support them, by making data available about who is benefiting from their work in the social sector. VentureBeat, a blog on news and trends in the venture capital sector, blogged about Acumen Fund's project on a metrics tool for social enteprises and nonprofits. Tools

Tracking Long-Term Donor Value: The Report You Shouldn't Miss in 2019

EveryAction

This new report is a powerful tool in helping you to get the biggest bang for your acquisition buck. For each fiscal year, you will see helpful metrics like the donor count, the average gift, and the net revenue. While almost all nonprofit professionals recognize the importance of running data-driven programs, most fundraising and digital staff of all levels don’t feel like they have access to the data they need for informing strategic decisions.

Track 109

Time-Saving Tools and Apps for Social Media Management

SocialFish

So without further ado, here are eight social media management tools and apps that will help you enhance productivity while cutting down time: 1. HootSuite is hands down the most commonly used tool for social media management by profits and non-profits alike. The tool also integrates detailed posting schedules, advanced analytics including Google Analytics and insights from Facebook. SproutSocial is a social media engagement and management tool wrapped in one.

Tools 106

[Cool Social Tools] The Power of Breezio

SocialFish

Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! We care about more than just giving you the tools to a knowledge ecosystem, we want you to understand it and improve upon it. Cool Social Tools Featured

Tools 65

Metrics for Building, Scaling, and Funding Social Movements

Beth Kanter

Marino Morino, who wrote “ Leap of Reason: Managing to Outcomes in an Era of Scarcity ” pointed me to this recent report, “ Transactions, Transformations, Translations: Metrics That Matter for Building, Scaling and Funding Social Movements ” by Manual Pastor, Jennifer Ito, and Rachel Rosner with the USC Program for Environmental and Regional Equity and funded by the Ford Foundation. Anyone out there using metrics to measure movements?

Guest Post: Measuring Social Media with Multichannel Integration and Meaningful Metrics

Connection Cafe

Guest Post: Measuring Social Media with Multichannel Integration and Meaningful Metrics. Facebook is a powerful tool and nonprofit use of it is in its infancy. Author: Jordan Viator. It's no secret by now that social media is hot topic with nonprofit organizations, and quickly the topic of social media measurement is becoming a common conversation thread across the community.

The Five Most Important Metrics To Measure for Nonprofit Online Communication

ASU Lodestar Center

Read on to find out five crucial metrics that can help nonprofits measure the success of their online communication efforts. The first metric your nonprofit organization can use to gauge the success of your online communication is to take a holistic view of the sentiment that your audience has for your organization. Though it’s an intangible metric, sentiment can help you know how your target audience perceives your nonprofit organization and how positively they view your brand.

[Cool Social Tools] Amplifr takes your social media management to the next level

SocialFish

Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! Collect all social media metrics in one place. Running around a variety of social media dashboards to collect basic metrics, such as engagement rate or audience growth, is a waste of time when you can accumulate all the data you need in our Amplifr Analytics Dashboard.

Tools 74

Women Who Tech: Tools and Apps to Energize your Base

Amy Sample Ward

Tools and Apps to Energize Your Base. You need two key ingredients – people and tools to connect and engage with them. From “texting&# to location based apps like FourSquare this panel will give you the nuts and bolts of the latest apps and tools organizations can use to effectively moblize and energize people online. WWT 2010: Apps and Tools to Energize Your Base. My slides covered the tools and apps for the back stage side of energizing your community.

Tools 141

How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. The Facebook Insights tool lets you see trends Fan acquisition and subscription. Here are some metrics that I use to harvest insights on those questions. I'd love to see a drill down of the M&R Benchmarks and Sysomos metrics for just the nonprofit Fan Pages (vetted to ensure they are nonprofits). Click to see larger image.

Three Social Media Metrics Every Nonprofit Should Track

Frogloop

Are you measuring the right social media metrics or do you have your head in the sand? Or, you may have experienced shinny-new-social-media-object-of-the-week syndrome – using new social media tools with no real purpose, reason or objective. So what type of metrics are non-profits tracking to determine if they are achieving their objectives? One metric I track on our Blog is RSS or eMail subscribers.

Fundraising Metrics: Don’t Just Count the Dollars

ASU Lodestar Center

dollars raised) are the most commonly used metric for evaluating fundraising staff, but they are not the only metrics that we as managers should track. Learn more about fundraising and metrics through NMI! In this way, the system will act as a powerful management tool for providing feedback and coaching. Of course, a metrics tracking system is only as good as the incentives that drive employees to use it.

Social Media ROI: The Metrics and Strategies

Frogloop

I've long admired and respected Beth, and I'm a fan of Radian6, a social media monitoring tool. Beth and Lauren discussed both strategy and tools, tips and metrics, leaving little ground uncovered. Last week I had the pleasure of attending the Women Who Tech TelSummit. One of the most anticipated sessions (for me and I'm sure I'm not alone) was this session with Beth Kanter, blogger and Zoetica Media and Lauren Varga, Radian6 and moderated by Roz Lemieux of Fission Strategy.

Better Blog Museum Metrics

Beth's Blog: How Nonprofits Can Use Social Media

I just discovered that one of my blog colleagues in Australia, Seb Chan, is writing about a topic of mutual interest - social media metrics (my blog ramblings here and my wiki/presentations here ). I am also prepping a panel on the topic for NTC (more about that later) Seb Chan is focusing specifically on blog metrics for museums. It Technorati the best measurement tool for measuring ripples or "influence"? Seb Chan.

5 Analytic Tools to Track Your Organization's Metrics

Frogloop

If your organization is struggling to find the right analytic tools to track your website traffic, social media presence, and how your reports, campaigns, or infographics perform across the web, check out this list of 5 helpful analytic tools. It won''t fulfill all of your data analysis needs, but if you use some of these tools together, they will provide a decent baseline.

Connecting Metrics to Action.

Beth's Blog: How Nonprofits Can Use Social Media

If anything, that's the most important thing about social media metrics or for any metrics. Metrics in context connected to action - whether to improve a program already underway or evaluate impact. It was interesting to see how people were much more interested in how the metrics were computed on various software programs versus connecting the metric action. I'm more interested right now in applying the metrics to program improvement.

Web Metrics: How Do You Measure Up?

Influence

So you're tracking your web analytics, and your metrics are going up in all categories. Reports like this are great for organizations to determine if their increases in different web metrics are comparable or better/worse than others'. Their report will include data from organizations that use tools besides Convio. Great! But have you ever wondered how you compare to other organizations?

How Are Your Participants Fundraising Online?

Connection Cafe

In my previous posts, I shared how NEXT Worldwide and AIDS Arms encourage their participants to use centralized fundraising tools, but how do you know if your participants are using these tools? Individuals who personalize their fundraising pages and use online tools raise six times more funds than those who do not. Many peer-to-peer fundraising solutions offer a way for the development team to track the usage of online tools by their participants.

A/B Split Testing 101: Tools and Tips for WordPress Site Optimization

Byte Technology

but for the do-it-yourselfers out there—those who have the time and interest to really delve into their site’s inner performance—there are some great tools that can help reap the benefits of comprehensive analytical info. For many dedicated website designers, the be-all-end-all program for testing a site is Google Analytics (formerly known as Google Website Optimizer), a tool that (many people don’t know) also contains an A/B split testing capability.

Test 100

Tools for gathering data for blog and web page metrics

Beth's Blog: How Nonprofits Can Use Social Media

Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" the listserv question was focused on blog metrics and primarily as traffic and driving traffic! There were some good points made about the need for context (outcomes and audience), some assumptions made about bloger RSS reader behaviors, and a very short list of tools. blog metrics and beyond.

Social Media in 30 Minutes a Day

Amy Sample Ward

Metrics Template: [link]. Tools and Apps to Energize Your Base. DIY Community Engagement Metrics. socialmedia strategy community content diy howto metrics social media templates trackingToday, at the 2011 MyCharityConnects Conference in Toronto, I had a ton of fun leading a session and discussion around making the most of social media in just 30 minutes a day.

Essential Tools for Online Reputation Management

Confessions of a Non-Profit Executive Director

Whether be it for a business or an individual, reputation is the ultimate metric upon which identity is dependent upon. By having the proper tools and knowledge on how to utilize those tools, it becomes possible to take control of your online reputation and ultimately life. Whenever we think about what best online reputation management tools actually are we need to think inside out; we need to start at the very core of where our digital reputation exists, Social media.

How To Make Sense of Your Social Media Metrics

Beth Kanter

On a call last month, participants shared examples of their measurement tools and spreadsheets. I’ve been facilitating a peer learning group with Packard Foundation grantees during the past year with a goal of improving measurement practice for social media and based on my book, “ Measuring the Networked Nonprofit.”

Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   "   I've been trying think through a benchmarking process that would identify metrics to track, how to track, and how to reflect on the data to make improvements in your blog.   Reader engagement consists of metrics for: Conversation (commenting).

What is your organization’s “One Metric That Matters”?

Beth Kanter

The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.” There has been a couple of studies and workbooks that speak to the growing need for nonprofits to embrace the use of performance measurement data as a management tool. When you know what the right question is, you’ll know what metric to track in order to answer that question.