NetWits

JANUARY 3, 2011

Nonprofits have become more sophisticated at driving traffic to their websites. Direct mail may use different friendly URLs to test response rates. What happens, though, when visitors arrive at your website? With so much emphasis on getting visitors to your website, do you know what motivates them to take that final step?

Rate 134

Rate Content Conversation Test 134

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form. Testing several versions of your donation page will help you ensure the maximum amount of conversions.

Test 84

Test Digital Headline Language 84

NonProfit Hub

FEBRUARY 11, 2021

Don’t forget your website. Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”. Tactics: Continue providing regular communication via e-newsletters, social media, website and direct mail. . Segment your mailing lists so that loyal donors receive exclusive content.

Donor 62

Donor Gift Newsletter Headline 62

NonProfit Hub

MARCH 12, 2019

A newsletter popup is one of the first things your audience should see when visiting your website. pop up on a website? Keep in mind, however, that popup headlines are best when they’re clever and specific to your organization. Other website ads. Its design and copy need to be captivating or else people will ignore it.

Newsletter 66

Newsletter Digital Captivate Headline 66

Nonprofit Tech for Good

NOVEMBER 29, 2010

Website: BigCatRescue.org. We have a second paid person, LaWanna Mitchell, who creates e-cards, games, screensavers, puzzles and a plethora of free downloads for our website. a mobile website, texting, mobile Apps, text-to-give, etc.? Organization: Big Cat Rescue. Name: Carol Baskin. Title: CEO. Blog: BigCatRescue.org?/Blog.

Social Media 254

Social Media Interview Examples Media 254

Bloomerang

OCTOBER 4, 2021

There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. If you’re sending a piece of direct mail, the response device should stand alone in making a strong case for support. Seeing where people’s eyes tend to move across a page is important; adjust your appeal accordingly.

Question 142

Question Donor Test Student 142

Get Fully Funded

NOVEMBER 2, 2021

Here’s our mailing address if you want to send a check. Component #2: A short paragraph that nudges the donor toward giving Once you’ve hooked people in with your headline, it’s time to fan the flames you’ve kindled in their heart with a very short paragraph designed to pull them in even closer. They want to give to support the cause.

Giving 119

Giving Design People Fundraising 119

Nonprofits Source

APRIL 19, 2017

Remarketing helps you reach people who have previously visited your website or used your app. The process looks something like this: The research supporting remarketing is compelling: 70% of website visitors who are remarketed to are more like to convert on your website. This is where remarketing comes into play.

Ideas 111

Ideas Donation Online Strategy 111

Connection Cafe

JANUARY 30, 2017

Once the ACLU responded to this issue in a tangible way, they proudly displayed the message on the front page of their website and across social media channels like Twitter and F acebook. We then tweeted at them and got their e-mail addresses. They Amplified their Voice. And they did it all for free. – Austin Graff.

Headline 20

Headline Lesson Time Influence 20

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2012

Our ACA story headlined Las Blogueras (hashtag #lasblogueras), a largely Spanish-language Twitter newsletter with 15,000 readers. Both these newsletters are also viewed by hundreds of Latinos on LinkedIn, and for me personally, I was alerted of the mentions via e-mail. 1 re-tweeted item of the 19 items we mentioned in that hour.

Twitter 101

Twitter Support Build Newsletter 101

Connection Cafe

MAY 28, 2013

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Take a look at your website (go ahead, right now!) Take ‘donate by mail or phone’ options out of the body of the donation page. 3. Be sure it’s secure.

Donation 53

Donation Online Donor Blackbaud 53

Connection Cafe

DECEMBER 1, 2017

Social media is important when it comes to growing your brand and sending visitors to your website. If your landing pages show visitors the benefits of signing up for your mailing list and feature great copy and/or a short video and an enticing CTA, you will collect emails easily. CTA buttons.

email 29

email Build Guide Social Media 29

Nonprofit Tech for Good

JANUARY 10, 2022

This can bring an additional 60,000 new, targeted visitors to your website each year. The ads can be used to drive additional traffic to your website, increase your organization’s reach, and help get out your message. Your website must be hosted on your own separate domain. So what are Google Ad Grants ?

Google 348

Google Grant Guide Nonprofit 348

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Your purpose in raising money through the mail is two-fold: generate dollars for immediate needs and build relationships with individual donors for long-term success. Are You READY to Send a Fundraising Letter?

Fundraising 111

Fundraising Guide Mail Gift 111

Connection Cafe

FEBRUARY 5, 2018

It’s especially gratifying to see this shift in a period where “rage donations” have grabbed headlines. With new technology available that helps you track giving and update credit cards automatically when gifts fail, these programs are easier than ever to maintain over the long haul.

Time 33

Time Fundraising Benchmark Trend 33

See3

DECEMBER 12, 2007

Here’s today’s headline for you: NEARLY 95% OF EMAIL IS JUNK Nearly 95 percent of the e-mail sent in 2007 has been “spam,&# junk advertising loathed by its recipients, according to a report released Wednesday by a US Web security firm. Because email… what’s the technical term?… … sucks.

Social Media 40

Social Media Somalia Myspace Marketing 40

Pamela Grow

DECEMBER 14, 2023

Along the way, we’ll review some examples of effective emotional appeals pulled from Kanopi’s roundup of best nonprofit websites. Weave storytelling through different aspects of your website, such as your blog, donation page, about page, and community testimonials page. Alt: This image shows a call to action on the CARE website.

Tips 59

Tips Storytelling Images Camera 59

Care2

MARCH 4, 2009

But, in reality, as important as those things are, they aren’t what tend to make great nonprofit websites. It’s about the content and how it’s written—and sadly it’s usually the piece of a website that gets the least amount of attention. Also try and use headlines, par"you" or "your" where possible.

Social Media 38

Social Media Content Practice Web 38

NonProfit Hub

NOVEMBER 3, 2022

This fall, you’ll probably be ramping up for year-end giving, hoping to maximize your reach and visibility through email marketing, direct mail, social media and maybe even an event or two. They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. Wrapping up….

Donation 51

Donation Giving Headline Conversation 51

Care2

FEBRUARY 4, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) For example, NWLC’s website is undergoing a redesign, but right now, our site isn’t very well optimized for search engines. yes, we do run ads using our organization’s name, and its common misspellings, as keywords.

Grant 31

Grant Google Case Study Search 31

Roundtree

JANUARY 9, 2022

The temptation is to merely talk about headlines and numbers. The annual report can have more uses than as a single mailing or a document you post online. Here’s a few ways to get the most mileage out of your annual report: Send it as a dedicated piece of direct mail. Feature it and link to it throughout your website. .

Report 52

Report Metrics Headline Spam 52

Care2

FEBRUARY 7, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) For example, NWLC’s website is undergoing a redesign, but right now, our site isn’t very well optimized for search engines. 60) Search « Why Every Nonprofit Should Embrace the Web 2.0

Google 31

Google Grant Adwords Social Media 31

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

While some headlines might proclaim that Open Source is meaningless in the nonprofit sector, the issues as Holly Ross of NTEN says, "The question isn't really about open source, but about openness. driving traffic to your website??? driving traffic to your website??? What is Openness? Let go of the concept of ???driving

Director 50

Director Open Social Social Network 50

The Science Behind Engaging your Supporters

NOVEMBER 6, 2018

Improving your website donation pages is the single best way to raise more money during the year-end giving season. Feature a Clear Headline The first two questions of any visitor to a web page are: Where am I? The most effective way to answer both is with a clear and compelling page headline. What can I do here?

Donation 56

Donation Headline Fundraising Images 56

Tech Soup

NOVEMBER 15, 2016

You can benefit by improving the online donation pages that are connected to your website and your email appeals. Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective donors will end up on your donation page. What can I do here?

Donation 36

Donation Headline Giving Tips 36

sgEngage

FEBRUARY 20, 2024

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): Did we set appropriate capital campaign goals with our board? Is our board on track for the public phase? How can we get our board more involved?

Campaign 57

Campaign Tools Phase Accessibility 57

Bloomerang

FEBRUARY 1, 2022

We’re pretty easy to find online, you can visit our website. You can get a demo, you can watch videos, all kinds of cool things on our website. And the headline was that this $471 billion was a new record for charitable giving in the United States. You can learn more about CCS at our website, ccsfundraising.com.

Leadership 60

Leadership Fundraising Gift Slides 60

Tech Soup

NOVEMBER 12, 2015

As the year-end giving season approaches, nonprofits can benefit by improving their website donation pages. Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective donors will end up on your donation page. What can I do here?

Donation 36

Donation Headline Tips Language 36

Bloomerang

AUGUST 28, 2021

You can go on our website, learn all about us, watch videos, pretty easy to find. You can read her awesome advice in many leading industry publications and blogs, as well as her own website. I’m going to share some website tweaks to help you boost your conversion rate for online gifts. They do the mailing.

Video 78

Video Fundraising Guide Test 78

Connection Cafe

APRIL 13, 2018

Tip 1: Master your direct mail fundraising. For over a century, direct mail has been a fundraising staple. With the advent of the Internet, email, and social networking, many school fundraisers are wondering: Does direct mail fundraising still work? Include headlines and plenty of white space to make it easy to read.

Education 23

Education Fundraising Mail Offline 23

Connection Cafe

AUGUST 21, 2017

Personalize the donation forms and autoresponders for major donors so that the headline, opening statement, and donation amounts, reflect messaging for specifically for them. I suggest that nonprofits set up a page on their website with content like: Profiles in giving. Videos from leadership and recipients.

Gift 27

Gift Digital Online Pledge 27

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 20, 2007

Here's his definition: A Widget is a piece of code that enables a non-technical website publisher to pull in data and a display for that data from another website, so they can have, say, news ticker headlines or a personal horoscope, or local weather or an RSS feed. Act 2: Why.

Screencast 50

Screencast Widget NTEN Badge 50

Whole Whale

NOVEMBER 12, 2023

You know the moment: You’re going through your mail when you catch the hint of a red envelope. The result looks like an infographic for the company’s year in data with a link to its website for more highlights, including what their most popular email was for the year. A snowflake stamp. “So So it begins,” you think.

Sound 52

Sound Review Organization Hints 52

sgEngage

NOVEMBER 10, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! You thought direct mail was dead but it has returned. 53% said they still respond to mail by using the mail.

Mail 78

Mail Trend Offline Blackbaud 78

Connection Cafe

DECEMBER 22, 2013

That your website showcases the awesome team working tirelessly at your organization? Nonprofit Hub documents the 7 Steps to Compelling Staff Bios On Your Nonprofit Website . Mentioned this week in the Agitator , SOFII has become the treasury of the Jerry Huntsinger’s direct mail fundraising advice. Give it a look.

Story 54

Story Nonprofit Social Media Content 54

The Science Behind Engaging your Supporters

NOVEMBER 29, 2018

Coming from a direct mail background, when I started out at MECA 15 years ago I implemented a direct mail program and got a donation link on our website. People were just beginning to give online so back then most of our funds came in through the mail. Now that’s actually switched where most of our funds come in online!

Children 45

Children Iraq Lebanon Mail 45