NonProfit Hub

FEBRUARY 11, 2021

Don’t forget your website. Consider setting up an email series that is triggered with a first-time gift. These emails help educate the donor on your mission and should show them how their gift is put to good use while thanking them for their support. Segment your mailing lists so that loyal donors receive exclusive content.

Donor 62

Donor Gift Newsletter Headline 62

Nonprofits Source

APRIL 19, 2017

First I’ll show you how the Environmental Defense Fund used their email list in a creative way to increase online donations by 63%. Custom Facebook audiences are an effective way to leverage your existing email lists. Remarketing helps you reach people who have previously visited your website or used your app.

Ideas 111

Ideas Donation Online Strategy 111

Get Fully Funded

NOVEMBER 2, 2021

Here’s our mailing address if you want to send a check. Component #2: A short paragraph that nudges the donor toward giving Once you’ve hooked people in with your headline, it’s time to fan the flames you’ve kindled in their heart with a very short paragraph designed to pull them in even closer. They want to give to support the cause.

Giving 119

Giving Design People Fundraising 119

Bloomerang

OCTOBER 4, 2021

There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. If you’re sending a piece of direct mail, the response device should stand alone in making a strong case for support. If you’re sending an email appeal, include a link to your donation landing page.

Question 143

Question Donor Test Student 143

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. It’s especially gratifying to see this shift in a period where “rage donations” have grabbed headlines. Email still works really well.

Time 33

Time Fundraising Benchmark Trend 33

Connection Cafe

MAY 28, 2013

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Take a look at your website (go ahead, right now!) Take ‘donate by mail or phone’ options out of the body of the donation page. Is it WORN? Write Once, Read Never.

Donation 53

Donation Online Donor Blackbaud 53

See3

DECEMBER 12, 2007

Because we believe that increasingly we will be seeing engagement move to these social networking models and away from email. Because email… what’s the technical term?… Junk messages made up an estimated 70 percent of e-mail the year the act was passed, the Barracuda report indicates. … sucks.

Social Media 40

Social Media Somalia Myspace Marketing 40

Nonprofit Tech for Good

JANUARY 10, 2022

This can bring an additional 60,000 new, targeted visitors to your website each year. The ads can be used to drive additional traffic to your website, increase your organization’s reach, and help get out your message. Your website must be hosted on your own separate domain. So what are Google Ad Grants ?

Google 341

Google Grant Guide Nonprofit 341

Pamela Grow

DECEMBER 14, 2023

Along the way, we’ll review some examples of effective emotional appeals pulled from Kanopi’s roundup of best nonprofit websites. Weave storytelling through different aspects of your website, such as your blog, donation page, about page, and community testimonials page. Alt: This image shows a call to action on the CARE website.

Tips 59

Tips Storytelling Images Camera 59

NonProfit Hub

NOVEMBER 3, 2022

This fall, you’ll probably be ramping up for year-end giving, hoping to maximize your reach and visibility through email marketing, direct mail, social media and maybe even an event or two. Every time you ask your site visitor for something – whether it’s a donation or just an email signup – you are entering a mental conversation.

Donation 51

Donation Giving Headline Conversation 51

Care2

MARCH 4, 2009

But, in reality, as important as those things are, they aren’t what tend to make great nonprofit websites. It’s about the content and how it’s written—and sadly it’s usually the piece of a website that gets the least amount of attention. Also try and use headlines, par"you" or "your" where possible.

Social Media 38

Social Media Content Practice Web 38

Roundtree

JANUARY 9, 2022

The temptation is to merely talk about headlines and numbers. The annual report can have more uses than as a single mailing or a document you post online. Here’s a few ways to get the most mileage out of your annual report: Send it as a dedicated piece of direct mail. Feature it and link to it throughout your website. .

Report 52

Report Metrics Headline Spam 52

Bloomerang

AUGUST 28, 2021

So be on the lookout for an email from me with all those goodies. You can go on our website, learn all about us, watch videos, pretty easy to find. You can read her awesome advice in many leading industry publications and blogs, as well as her own website. They do the mailing. You will not miss anything.

Video 84

Video Fundraising Guide Test 84

Care2

FEBRUARY 7, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) For example, NWLC’s website is undergoing a redesign, but right now, our site isn’t very well optimized for search engines. 60) Search « Why Every Nonprofit Should Embrace the Web 2.0

Google 31

Google Grant Adwords Social Media 31

Bloomerang

FEBRUARY 1, 2022

So just be on the lookout for an email from me with all those goodies. We’re pretty easy to find online, you can visit our website. You can get a demo, you can watch videos, all kinds of cool things on our website. And the headline was that this $471 billion was a new record for charitable giving in the United States.

Leadership 64

Leadership Fundraising Gift Slides 64

Tech Soup

NOVEMBER 15, 2016

You can benefit by improving the online donation pages that are connected to your website and your email appeals. Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective donors will end up on your donation page.

Donation 36

Donation Headline Giving Tips 36

The Science Behind Engaging your Supporters

NOVEMBER 6, 2018

Improving your website donation pages is the single best way to raise more money during the year-end giving season. Feature a Clear Headline The first two questions of any visitor to a web page are: Where am I? The most effective way to answer both is with a clear and compelling page headline. What can I do here?

Donation 56

Donation Headline Fundraising Images 56

sgEngage

FEBRUARY 20, 2024

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): Did we set appropriate capital campaign goals with our board? Is our board on track for the public phase? How can we get our board more involved?

Campaign 59

Campaign Tools Phase Accessibility 59

Tech Soup

NOVEMBER 12, 2015

As the year-end giving season approaches, nonprofits can benefit by improving their website donation pages. Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective donors will end up on your donation page. What can I do here?

Donation 36

Donation Headline Tips Language 36

Connection Cafe

APRIL 13, 2018

Before you embark on a multichannel campaign, it’s important to evaluate the state of your constituent contact information as you may need to deploy strategies to improve the hygiene of your file or append email information in order to maximize your results. Tip 1: Master your direct mail fundraising. Fundraising emails.

Education 23

Education Fundraising Mail Offline 23

Connection Cafe

AUGUST 21, 2017

Personalize the donation forms and autoresponders for major donors so that the headline, opening statement, and donation amounts, reflect messaging for specifically for them. I suggest that nonprofits set up a page on their website with content like: Profiles in giving. Videos from leadership and recipients.

Gift 27

Gift Digital Online Pledge 27

Whole Whale

NOVEMBER 12, 2023

You know the moment: You’re going through your mail when you catch the hint of a red envelope. Email marketing, design, and testing tool Litmus played to its strengths with its year-end email in 2016. Big Cartel’s 2015 Year-in-Review Email Focus on their accomplishments, not yours Don’t be like Taylor Swift.

Sound 52

Sound Review Organization Hints 52

Connection Cafe

DECEMBER 22, 2013

The ones that have gone dark and stopped responding to or opening your emails? And in this post by Joanne-Fritz, How to Close the Loop with Donors by Email , she shares how nonprofits can provide “closure” after fundraising campaigns. That your website showcases the awesome team working tirelessly at your organization?

Story 54

Story Nonprofit Social Media Content 54

sgEngage

NOVEMBER 10, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! You thought direct mail was dead but it has returned. 53% said they still respond to mail by using the mail.

Mail 79

Mail Trend Offline Blackbaud 79

The Science Behind Engaging your Supporters

NOVEMBER 29, 2018

Coming from a direct mail background, when I started out at MECA 15 years ago I implemented a direct mail program and got a donation link on our website. People were just beginning to give online so back then most of our funds came in through the mail. I subscribed to your email list and received a lovely welcome email.

Children 45

Children Iraq Lebanon Mail 45