How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates
NetWits
JANUARY 3, 2011
Nonprofits have become more sophisticated at driving traffic to their websites. Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. What happens, though, when visitors arrive at your website? Are you sure?
Let's personalize your content