Get Fully Funded

MARCH 14, 2022

All About Your Brand: Logo, Typography, Colors, Photos, and Tone What do you want the look and feel of your site to be? and it is communicated through your logo, typography, colors, photo style, and tone or voice. Let’s break it down: Logo: Your logo is an image that gives people a feel for what your organization is about.

Profit 124

Profit Websites Build Work 124

NetWits

JANUARY 3, 2011

Do you know if people are more likely to click through and register if they see a photo of the golf course, or one that connects them to your cause? Does the color of the “Register Now” image matter? A white vs. red “Register Now” image is tested. While we may have a hunch, content testing provides answers.

Rate 134

Rate Content Conversation Test 134

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form. Testing several versions of your donation page will help you ensure the maximum amount of conversions.

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Test Digital Headline Language 84

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Craft good headlines. Here’s an excellent cheat sheet that can help you write more engaging headlines. Here’s more tactical tips from Upworthy: Find or create great content. Write at least 25 headlines —simply because your first one will likely suck. Avoid giving it all away in the headlines. Be visual. “If

Social Media 101

Social Media Headline Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

For example, my one colleague replaced her profile photo with a black and white image that states “Away.” Is it the BEST place for photos? But one thing I’ve been noticing about my friends on Facebook, particularly nonprofit professionals, is that they are signaling that they are spending less time on Facebook.

Facebook 76

Facebook Digital Strategy Social Media 76

Classy

JUNE 16, 2021

In your instructions, you can also include helpful tips for things like what campaign photo the fundraiser might want to use, or ideas for their campaign page’s headline. Explain the process step by step and have someone who has never done it before test your instructions to make sure they’re easy to follow.

Fundraising 94

Fundraising Haiti Instruction Instructional 94

Get Fully Funded

NOVEMBER 2, 2021

Component #2: A short paragraph that nudges the donor toward giving Once you’ve hooked people in with your headline, it’s time to fan the flames you’ve kindled in their heart with a very short paragraph designed to pull them in even closer. Don’t let stale photos languish on your fundraising donation page. Save that for social media.

Giving 119

Giving Design People Fundraising 119

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. Here are a few images from the charity: water website that show how they employ social proof. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Include photos of the donors or the company logo whenever possible.

Charity 128

Charity Lesson Marketing Digital 128

Nonprofit Tech for Good

OCTOBER 31, 2011

Websites that are burdened with too much text or too many images without consistency in size and color scheme can immediately lead to an exit response. The home page of today should have large, powerful images and minimal text. Images should be consistent in size and resolution and should be placed in the same location on every page.

Design 260

Design Websites Practice Widget 260

Classy

MAY 25, 2021

On Classy, you can effortlessly maintain brand consistency by enabling domain-masking, plugging in photos or video, customizing your messaging, and elevating your email receipts with a unique headline, background image, and thank you note. Check out how the Eat.Learn.Play.

Donation 67

Donation Tips Rate Mobile 67

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. If readers open the email, the headline will make a large difference in whether they read the entire email or not. On average, 8 out of 10 people will read headline copy , but only 2 out of 10 will read the rest. I can tell you that I almost instantly send those to the trash.

email 28

email Marketing Headline Ratio 28

Tech Soup

JANUARY 19, 2017

Recruit volunteers as email testers to get ongoing feedback on the layout, font size, embedded images, links, and the user experience once someone clicks on a link. Write less lengthy copy and better headlines. Metrics show that images on social media platforms perform 300 percent better. Image : denizya / Shutterstock.

Digital 36

Digital Marketing Game Headline 36

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

The art of writing good teaser headlines is critical to getting more interaction. Engaging photos, especially of local places and animals work well. Before the holidays, I wrote a post about creating branded cover images for your supporters to incorporate into their individual profiles. But I also love animals.

Facebook 112

Facebook Change Profile Impact 112

Nonprofit Tech for Good

NOVEMBER 7, 2020

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. For the feature image, they used a photo of Rani looking directly at the camera. This eye-catching photo invited viewers to click to take a closer look.

Channel 247

Channel Sierra Leone Story Digital 247

Beth's Blog: How Nonprofits Can Use Social Media

JULY 19, 2008

Flickr Photo by Veesees Elise Bauer , a food blogger who writes Simple Recipes. Post frequently but not at the expense of quality, use images and photographs, write well, compelling headlines, shorter posts, keep it real, and use different formats. Invest in a dslr camera - quality good images manner. Keep at it.

Content 50

Content Blogher Community Technology 50

Pamela Grow

DECEMBER 14, 2023

Include images of people. Multimedia elements like photos, videos, and audio break up long text blocks and allow readers to form a deeper connection with the subjects of your stories. Adjust emotional elements like your written appeals, images, or colors to see which version of each page drives more interactions or donations.

Tips 59

Tips Storytelling Images Camera 59

Care2

AUGUST 22, 2013

test different images, ad copy, and targeting. topic, draft headline, and bulleted ideas to expand on. Add visual variety by highlighting new photos, captions, and links in the slide rotation every week. Media – Photos, Video, Audio. Change 2 homepage slideshow items on the website. Publish 1-2 blog posts each week.

Online 71

Online Tips Calendar Test 71

Connection Cafe

MAY 28, 2013

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Videos, large blocks of explanatory text and huge photos that push the donation form far down on the page don’t belong.

Donation 53

Donation Donor Online Blackbaud 53

Connection Cafe

APRIL 2, 2014

Defining styles for different elements of the website including headlines, links, buttons, photos, form fields, promo items, etc. We like to post the final images online so the team can see how the pages will look in the context of a web browser. Methodology. The visual design really begins with the brand of the organization.

Design 34

Design Process Web Photography 34

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. Pin something you pinned or an image from your site. Image : Startup Stock Photos / CC0 Public Domain. Watch a video.

Build 36

Build Online Donor Newsletter 36

NonProfit Hub

JANUARY 9, 2015

15 Puppy Photos That Will Make You Just Die”. Don’t get me wrong, it’s important for your organization to pay attention to some trends—hell, we even published two of those headlines above (not the puppy one). “5 Marketing Trends for 2015 That You Can’t Ignore”. “5 5 Social Media Trends That Could Impact Nonprofits In 2015”. “20

Trend 28

Trend Benefit NPO Nonprofit 28

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2008

Flickr Photo from Wokka. Charback's witty post describes a fictional (but ripped from the headlines) situation of a corporate blogger who has to address a customer's negative, vocal, but accurate criticism on the customer's blog. The organization recently went through an extensive image/re-branding strategy.

Social Media 61

Social Media Media Remix Social 61

Care2

JANUARY 14, 2009

Headlines should be short. Use Graphics Strategically: Graphic elements such as photos break up cluttered text, highlights key content areas and makes e-newsletters easy to skim. Some email browsers like Gmail don’t render images properly and some people prefer to read e-newsletters on the web instead of via email.

Newsletter 51

Newsletter Tips gMail Headline 51

Nimble AMS

DECEMBER 1, 2023

Create a compelling report and show off your organization’s influence by leveraging exciting headlines, bright graphics, and photos. Try including photos of your members volunteering, pictures from your annual conference, or images of your latest advocacy project.

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Report Headline Associations Picture 140

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2006

Based on photo entitled " Gear " from Flattop341's Flickr Industrial Set. Wikipedia's definition of widget also points to some popular, cultural, and technical, including: A comic book character and copyrighted image. Streaming Headlines or Other Content from other Blogs or Links. - What problem does a widget solve?

Widget 61

Widget Screencast Wikipedia Headline 61

M+R

JANUARY 26, 2023

Rip from the headlines The news is urgent, tangible, and real. Climate Has Already Changed, Study Finds, Citing Heat and Floods That’s the headline on today’s New York Times front page. Let an image do the talking They say an image is worth a thousand words, which is nice because writing is hard sometimes.

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email Work Sound Hurricane 110

Get Fully Funded

JUNE 11, 2023

They’ll skim through photos, images, and quotes that stand out. This means you need to use strategically-chosen photos, images, and headlines so that the skimming reader can get the gist of your letter even if they don’t read the whole thing. They’ll see who signed the letter and they’ll read the “P.S.”.

Fundraising 111

Fundraising Guide Mail Gift 111

Classy

AUGUST 23, 2021

Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks. Decrease image sizes to promote faster load times. Try It on Classy . Trim unnecessary text .

National 71

National Raise Headline Campaign 71

Classy

APRIL 5, 2021

Use high-quality images or graphics to support your call to action. To get started, here are a few campaign elements we recommend: Create a clear custom headline . Their page draws donors in with a strong headline image and branded visuals. . Enable domain-masking to match your website branding. Consistency is key.

Campaign 64

Campaign Fundraising Strategy Headline 64

Care2

MARCH 4, 2009

5) Use Compelling Images And Headlines: Images can help draw your readers in and help connect them to your organizations mission and initiatives. Try to attach at least one compelling image to each page. Also try and use headlines, par"you" or "your" where possible.

Social Media 38

Social Media Content Practice Web 38

Care2

JANUARY 15, 2009

Headlines should be short. Use Graphics Strategically: Graphic elements such as photos break up cluttered text, highlights key content areas and makes e-newsletters easy to skim. Some email browsers like Gmail don’t render images properly and some people prefer to read e-newsletters on the web instead of via email.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Tech Soup

JUNE 20, 2016

Start with a Strong Headline. The single most effective way to improve a donation page is with a clear and compelling page headline. Your donors have seen (and filled out) lots of donation pages, so the headline has to really stand out, since it's the first thing they'll see aside from the photo. spanhidden.

Donation 36

Donation Money Headline Raise 36

Greater Giving

NOVEMBER 9, 2023

They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference. Visuals: Photos, videos, and graphics can all have a powerful effect on your visitors.

Strategy 59

Strategy Nonprofit Guidelines Websites 59

Whole Whale

MARCH 28, 2023

It exists in the algorithms that govern your Facebook timeline, explains why YouTube always recommends the perfect video, or more recently, powers the Large Language Models (LLMs) like OpenAI’s Chat-GPT , Google’s Bard , or Bing’s AI Chatbot , and others that have made headlines. DO NOT misappropriate AI for human emotion.

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FAQ Language Model Nonprofit 52

Get Fully Funded

AUGUST 1, 2022

Use headlines to let the reader know what to expect in each section. Good images. Use graphics, charts, photos, and video to break up the text and give the reader some eye candy. The right image can boost readability, keep the donor reading, and create an emotional connection that fuels the donor’s passion for your cause.

Newsletter 124

Newsletter email Create Template 124

Neon CRM

JUNE 6, 2023

You include images of Ruby as well as a video from the news clip when she was rescued. Ideally, the blog would be longer and include multiple images and pieces of media. Photos could also be great for gaining followers on Instagram and other photo-driven platforms. It ends with two calls to action.

Content 52

Content Ideas Summary Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2014

Flickr Image by theamarand. There many forms of micro-content: tweets, Facebook status updates, curated links, Vine videos, photos, visual quotes, etc. The e-book also points out that headlines may be the most basic type of micro-content, and have been a part of print publications for decades – think newspaper headlines.

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Content Arts Headline Map 105