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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. At the most basic level, Google Analytics tracks sources automatically through referral tagging for specific websites. You can learn more about the auto-tagging process here.

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ADA Compliance and Your Website

Byte Technology

As long as your website meets the Web Content Accessibility Guidelines (WCAG), it will most likely appeal to search engines, users, and screen viewers alike, which will greatly improve your SEO efforts. Because of this, video transcripts, alternative image text, and meta-tagging are even more necessary and should be implemented.

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5 Quick and Easy Ways to Make Your Website More Accessible

Allegiance Group

Browser tools and closed captioning can make your site more user-friendly in these situations. Ensuring your site is accessible allows people with these disabilities or limitations to have a better web experience, which can lead to increased engagement and response. How can I improve my nonprofit’s website accessibility?

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Tagging corporate sponsors and partners. Since the LinkedIn community is a social network built for business and nonprofit professionals, it is absolutely a best practice to tag and thank your corporate sponsors and partners. For example, this post by the Houston Food Bank tags and shows appreciation for their sponsor , CVS Health.

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How to Build a Strong Digital Presence for Your Nonprofit

Nonprofits Source

Your nonprofit only has a few moments to make a lasting impression on site visitors. To create a site that accurately represents your organization and stirs up passion for your cause, you’ll need to develop a web design strategy. Sequential HTML heading tags. 05 seconds ! Create a well-designed donation page.

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Social Media Usage Guidelines: Don't moon people with cameras (or at least hide your face when you do)

Beth's Blog: How Nonprofits Can Use Social Media

What might be needed is a set of social media usage guidelines. A very smart colleague who works at a foundation helped me understand the distinction between social media policy and usage guidelines through a discussion on his Facebook wall. Beth: What about social media usage guidelines? It is, in fact, what I do.

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NpTech Tag Cross Blog Discussion: What do those guidelines look like?

Beth's Blog: How Nonprofits Can Use Social Media

social network and community sites. The new generation of social web sites coming online are only beginning to understand how to organize and present this content to users. It would based on an analysis of all the "words" or tags that people have used to describe resources also bookmarked with nptech.