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To Get Close to Members, Follow MarTech Trends

.orgSource

Our own platform,orgWorx connects you to seasoned association professionals. Instructions, such as a style guide and taxonomies, are part of this process. Study across industries. If you think video is too expensive or labor intensive, know that the cost of a professional production is rapidly dropping.

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10 Top Virtual Events from the Tech Industry

AccelEvents

One of the best ways to showcase new tech designs and products is through an industry event. However, with the COVID-19 pandemic and major event shutdowns across the globe, industries have been forced to get creative. Ever since virtual events first became possible, the tech industry has been all over this space.

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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. Before their book was published in 2005, the authors “studied over 150 strategic moves spanning more than 30 industries over 100 years.” Move Beyond SWOT Sharon explains the book’s premise like this.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

It’s no longer possible to depend on professional allegiance as a buffer for less-than-stellar service. Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership.

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How to use innovative technology to attract members to your association

Nimble AMS

Become a career resource for professionals by mapping career paths for various roles in your industry. Together with your continuing education program, your best practice sessions, and networking opportunities, you’ll become indispensable to the professionals you serve,” says Tristan Jordan, General Manager of YM Careers.

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Guide to Marketing Virtual Events

AccelEvents

Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success! . Here are some promotion tactics that we recommend: Pre-event live streaming. Promotion Strategies to Use When Marketing Your Virtual Event. Sponsored event speech.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

It’s no longer possible to depend on professional allegiance as a buffer for less-than-stellar service. Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership.