Why You Should Do A Cost-Benefit Analysis Before Throwing Your Next Nonprofit Fundraising Event
Bloomerang
SEPTEMBER 7, 2021
Donor cultivation—involvement, investment, and loyalty—merits a targeted, more resourced approach. When it comes to individual giving, an acceptable cost-benefit ratio can depend on a range of factors: Your organization’s history, age, and size. raised ratio? The ratio of 4 to 1 does not look as good as 5 to 1.
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