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Level Up Your Marketing with Analytics

Association Analytics

If you don’t tag your data accurately, it will be difficult to actually see what is going on. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Here are examples of success metrics broken down by three common channels: List Preparation.

Analytics 169
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iOS 15 Email Marketing: Adapting to Increased Privacy

Whole Whale

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Likely, your average open rate will increase and you’ll need to set news goals around email opens. UTM tags don’t rely on either. Email Opens + User IPs. Use your UTMs.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

It’s critical to actively track and measure your website traffic against your goals. Predictive Metrics: This feature can help you predict points like the number of donations you can expect in a certain period. Identify Your Goals First, identify your business goals. leads) it’s bringing in.

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What to expect when you’re expecting to rebrand your nonprofit

Candid

The scope of your nonprofit’s rebrand will depend on your goals. Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. The scope of your nonprofit’s rebrand depends on your goals.

Nonprofit 119
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How To Make Sure Your New Donor Acquisition Investment Pays Off

Kindful

As you continue to evaluate each other, you determine your long-term goals for the relationship. For monthly donors, your goal is to get them so excited about your organization that they don’t cancel their monthly gift. Tagging your new donors so you’re better able to communicate with them. The channel they prefer.

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Social SEO and the Rise of Alternative Search

Media Cause

Analyzing metrics on platforms like Instagram and TikTok can help fine-tune your strategies. Tag your nonprofit’s location in posts so your content can appear in social search results Make sure you’re using your keywords. 4 Data-Driven Decisions: Social SEO-savvy organizations dive straight into the data pool.

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Avinash Kaushik on Failing Fast (Win A Copy of Web Analytics 2.0)

Beth's Blog: How Nonprofits Can Use Social Media

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. What I like best is that it takes the mystery out of social media metrics.