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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. It’s reasonable to focus on older donors, specifically members of the Silent Generation and Baby Boomers because together they account for almost 70% of total dollars given in the United States.*

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Adopting Modern Payment Methods To Engage And Keep A New Generation Of Donors

Bloomerang

Traditional methods of receiving cash donations have seen a significant drop in recent years, with 70% of charities reporting a decline in cash contributions. And, these cohorts are tech-savvy, deeply committed to making a difference with social causes, and hold a significant amount of generational wealth that they are eager to give back.

Method 56
professionals

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Mobile Wallets and Nonprofit Fundraising: The New Generation of Giving

CauseVox

If it feels like a lot to keep up with all the new modern payment methods, don’t fret! A mobile wallet is a digital wallet that allows you to store, manage, and transact with various forms of digital currency and payment methods using a mobile device, such as a smartphone or smartwatch. It’s much simpler than you might think.

Mobile 76
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Engaging Donors Across Generations On Giving Tuesday and Beyond

DonorPerfect

Donor segmentation based on common demographics, such as previous donation amount, income level, and geographic location, is a powerful method to achieve this goal. One of the most valuable approaches is segmenting donors by generation.

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Four Bite-Sized Methods of User Research

sgEngage

With a qualitative research method like this one, you really don’t need a large sample size to get good data. This method is ideal for understanding motivations. This is a unique research method in that it provides quantitative data and doesn’t require any participant recruitment. Google Analytics Data Review.

Method 76
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What to Do When Your Fundraising Methods Fall Flat

Get Fully Funded

It’s a horrible feeling when the tried-and-true fundraising methods that have worked in the past stop working. or the fundraising letter you hoped would generate $7,000 barely nets $3,000…. …or Even experienced fundraisers sometimes use fundraising methods that just don’t work for a particular organization or audience.

Method 75
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Use Walt Disney’s Three Chairs Method When Making Your Decisions for Your Nonprofit’s Future

Bloomerang

Dilts who distilled his method for us mere mortals, publishing his findings in his 1994 book: Strategies of Genius. The Three Chairs Method. Doing so would allow him to conceptualize the problem from various angles to generate creative and appropriate solutions. The realist seat . The Dreamer Chair.

Method 120