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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. It’s reasonable to focus on older donors, specifically members of the Silent Generation and Baby Boomers because together they account for almost 70% of total dollars given in the United States.*

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. Or, you can optimize existing content you have with your keywords in mind. When a search engine crawls your site, it sees words and code—not the image.

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Five ways to level up your GivingTuesday campaign

Candid

Start brainstorming ideas for goals you want to achieve, while keeping in mind the mission of your nonprofit. This includes, but is not limited to, images, email drafts, social media copy and hashtags, URL links, landing pages, and a system for tracking the effectiveness of your campaign. . Some examples are: .

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5 Game-Changing Marketing Tips to Maximize Auction Exposure

DNL OmniMedia

Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Partnering with an influencer. Demographics.

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5 Tips For A Winning Nonprofit Digital Advertising Program

Bloomerang

Which business or organization comes to mind first? Display and contextual advertising: image or video ads that serve on websites across the internet, designed to target specific people or types of websites. Ad 2 – Shares a piece of exciting content to generate buzz. Think of a brand , any brand.

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Optimizing Student Prospecting Efforts with Social Listening and Influencers

Connection Cafe

Learn why social listening is important and how to find and use the influencers among prospective and existing students, alumni, and parents. See what topics, hashtags, images, and videos are trending among them. The Untapped Potential of Influencers. Find Your Influencers. Approach Your Influencers.

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[PODCAST] Broaden Your Message With Influencer-Driven Campaigns | Ft. Jeanette Russell

NonProfit Hub

We talked to Jeanette about her tips for what kind of impact a social media influencer and influencer-driven campaigns can make for your nonprofit. It’s a way to measure your online impact and you can easily find these influencers. You have VIP’s, media and everyday influencers. Her first tip? True celebrities.