Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective.

Lesson 59

Lesson Fundraising Digital Test 59

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. 10 steps to build your fundraising strategy.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

Media Cause

JUNE 22, 2021

In other words, you don’t need to choose between advocacy and fundraising. What’s more, this campaign cultivated recent donors and primed others for an impactful fiscal year end fundraising campaign. It’s usually good fundraising practice to be direct in your asks — and you should be, when you’re running a fundraising campaign.

Advocacy 101

Advocacy Digital Fundraising Global 101

Bloomerang

JUNE 1, 2022

50% of nonprofits receive the majority of donations from October through December, so it’s critical that you have a plan in place to maximize your fundraising efforts during this time. It’s crucial to understand just how important year-end fundraising is for your organization. to submit tax-deductible gifts.

Guide 113

Guide Giving Nonprofit Metrics 113

M+R

FEBRUARY 4, 2021

But the past is close behind, and there is plenty we can learn from the 2020 end-of-year fundraising season that will help improve our fundraising efforts in the year ahead. That was wholly evident in our 2020 EOY fundraising numbers: supporters stepped up when nonprofits asked for help. . Ad programs are growing up.

Fundraising 98

Fundraising Gift Rate email 98

Bloomerang

FEBRUARY 1, 2023

Fundraising is more tech-powered than ever before. With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. but now, you can take all that information on the go with Bloomerang’s mobile fundraising app !

Org 83

Org Raise Tools Help 83

CauseVox

MAY 9, 2023

With Open AI’s ChatGPT , nonprofits can generate high-quality emails in a fraction of the time it would usually take to write them. ChatGPT is an advanced AI language model that processes vast amounts of information to generate responses to questions and statements entered by the user. What is ChatGPT?

Examples 84

Examples email Communication Language 84

Pamela Grow

MARCH 7, 2024

Your real test lies in converting these opens into donations. The email open rate for nonprofits is roughly 25%, according to many companies that track these metrics. See how one newsletter enjoys a 51% open rate with supporter-generated content. Looking for inspiration? But how do you make yours engaging?

email 69

email Storytelling Newsletter Nonprofit 69

Achieve

MAY 24, 2024

Detail the purpose of your text fundraiser, steps to sign up, and the impact donors’ contributions will have on your mission. Use gamification tools: Send polls or quizzes that test supporters’ knowledge of your mission to keep them tapped into your organization and eager to learn more.

Retention 52

Retention Rate Donor Campaign 52

Nonprofits Source

OCTOBER 25, 2023

And using nonprofit software to help you look at your donor data like a marketer can be your secret fundraising weapon. Using this information, you can identify people similar to Timothy who might be interested in hearing about volunteer opportunities or fundraising events through your marketing materials. Test your content.

Marketing 52

Marketing Support Demographics Nonprofit 52

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. Had a 55% increased conversion rate.

Ideas 111

Ideas Donation Online Strategy 111

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. Fundraising and Donor Analytics. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes.

Analytics 52

Analytics Org Adwords Metrics 52

Nonprofit Tech for Good

APRIL 10, 2022

For an example of a best practice, @WorldMonuments uploaded a 1200 x 1200 photo embedded with text and their logo with a link to their website in the tweet to announce their annual list of cultural monuments that need protecting: Also according to Twitter, tweets with video can generate up to 10 times more engagement.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Connection Cafe

JANUARY 23, 2020

Listen in to hear what John has to say about deciding which marketing ideas to test out, choosing which metrics to follow, and getting others in the organization on board with your ideas. How to decide which ideas to test. How to choose what metrics to follow. Article: What Fundraisers Can Learn from Direct Marketing.

Podcast 31

Podcast Marketing Program Metrics 31

Bloomerang

MAY 26, 2022

As a nonprofit fundraising professional, you’re always thinking of ways to encourage your donors to increase their donation amounts. This is where suggested donations can play an important role in your fundraising strategy. Then they reversed this order for the test. But you have to do it the right way.

Donation 73

Donation Donor Gift Nonprofit 73

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

How To Marry Social Media with Fundraising. Social fundraising is when your nonprofit integrates tried and true fundraising techniques with social media to inspire your supporters to raise money from their networks on your behalf. View more presentations from Beth Kanter. Cultivate and cheer on champions for your cause.

Community 109

Community Giving Fundraising Contest 109

NonProfit Hub

APRIL 18, 2024

However, we all need donations, and corporate giving is a reliable way to generate those funds. With the rise of social impact as a business metric, companies are more eager than ever to contribute to meaningful causes, yet many nonprofits don’t make the most of this fundraising avenue. billion in just one year.

Benefit 57

Benefit Donation Sponsor Gift 57

Media Cause

APRIL 22, 2022

It’s easy to get in the habit of reaching out for fundraising purposes, but it’s equally necessary to engage your people with impact stories. . Learn what motivates your supporters to take action by analyzing your email metrics , such as open rate, click through rate, conversion rate, unsubscribes, and revenue generated. .

email 52

email Practice Marketing Test 52

Connection Cafe

MARCH 6, 2019

Generate a list of metrics or questions you’d like to know about. Fundraisers who can take these best practices and reinvent them for university fundraising will more effectively raise money for their organizations. Apply A/B testing to your materials. Segmentation works. This strategy works.

Marketing 22

Marketing Learning Fundraising Student 22

Top Nonprofits

JULY 21, 2021

Whether we like it or not, many traditional fundraising practices create an inner circle of supporters. As the sector pushes more and more for higher fundraising return on investment (ROI), these trends of exclusivity according to wealth and background are reinforced. Set Milestones for Improvement. Encourage Staff to Get Involved.

Practice 59

Practice Leadership Nonprofit Culture 59

Whole Whale

MARCH 22, 2023

Whole Whale has been building AI prompts into custom tools for clients since Q1 of 2022 and we’ve learned a lot about what makes a good vs generic prompt. GPT and The Grey Jacket Problem At a Fundraising event in NYC, George was on a panel to talk about AI applications for fundraising and was wearing a grey sports jacket with blue pants.

Ideas 52

Ideas Model API Language 52

Connection Cafe

JUNE 6, 2018

One of the reasons that email fundraising sucks is because of people like me. When I was new to fundraising consulting over a decade ago, I was quick to prescribe to my nonprofit clients the latest and greatest “best practices” when it came to online fundraising. I started testing stuff. Let me start by apologizing.

email 40

email Campaign Test Library 40

NonProfit Hub

MARCH 10, 2015

Being a startup ourselves, we understand the challenges of fundraising as a small organization. But we’ve also worked with nationally-known, well-established NPOs who face challenges in the fundraising. Instead, focus on the metrics that affect revenue. Want to increase fundraising results? Test that too.

Share 28

Share Tips Fundraising Test 28

NetWits

DECEMBER 2, 2010

However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email. As fundraisers, we are in the business of building relationships and knowing who we are talking to helps us to tailor our messages and ultimately communicate in a more meaningful manner.

email 149

email Marketing Mail Metrics 149

Care2

FEBRUARY 19, 2013

There are only three times a year where we can generate a surge of orders! Knowing this little nugget, gives us a perfect way to ease them into supporting us further down the line. Also, marine mammal socks are cool.).

Case Study 72

Case Study Test Action Studies 72

AccelEvents

FEBRUARY 5, 2021

Make sure that goals can be properly translated to the virtual format and that you have a clear understanding of what metrics will be used to measure the success of your event. They can be offered to a wider audience, generate higher revenues, and allow for more diverse content. You can test their camera, lighting, and audio.

Virtual 98

Virtual Sponsor PowerPoint Audience 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The bottom line is that it is a fun addition to our Invisible Dogs campaign and our first test into the mobile app world.” Michelle mentioned that this was their largest online donation action from a sponsor, but they had tested the idea with several smaller sponsors. Source: bethkanter.org via Beth on Pinterest.

Turkey 101

Turkey Social Media Mobile Oracle 101

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

Nonprofits are also using bots for supporter engagement, fundraising, and cultivation and as part of their digital strategies. It also reminds folks that it is robot. This bot is for lead generation and was created using one of the free chat creation platforms for messenger which I discuss below.

Script 103

Script Ethiopia Nonprofit Facebook 103

Connection Cafe

APRIL 29, 2014

Instead, when I landed my first Demand Generation Marketing role, my career took an unexpected turn back toward math and science…. Successful nonprofit marketing, especially new donor acquisition , must be targeted, tested and measured to generate a positive return on dollars invested: 1. Do some science.

Marketing 37

Marketing Donor Michigan Test 37

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 19, 2012

What I really like about the start up culture is the commitment to using metrics for learning and continuous improvement. As I quizzed each fellow about their key metrics and how they measure, they gave solid answers about their conversion rates, registration rates, and more. And, the use of rapid prototyping was impressive.

Jordan 126

Jordan Saudi Arabia Morocco Lebanon 126

Care2

AUGUST 22, 2013

Convene online marketing meetings with key department representatives (Fundraising, Programs, etc) twice each month to plan out upcoming initiatives in the annual online marketing calendar, divide up tasks, and review progress. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions.

Online 71

Online Tips Calendar Test 71

Connection Cafe

FEBRUARY 22, 2016

To increase online giving, nonprofits often crank up their number of fundraising emails. According to the last two Luminate benchmark reports , 72% more fundraising emails were sent two years ago and 17% more fundraising emails were sent last year. people who immediately leave a website). Of course not. It shouldn’t be.

Online 20

Online Fundraising Websites Channel 20

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Nonprofit Tech for Good

SEPTEMBER 20, 2018

By Nathan Hill , Optimization Evangelist at NextAfter , works every day to share how testing and optimization can lead to fundraising growth that can transform organizations and causes. We tested using a prompt that appeared as soon as the one-time donor clicked the ‘submit’ button on the form. Why does this matter? The result?

Stats 249

Stats Giving Fundraising Gift 249

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It uses metrics to measure your results and help you improve your strategy over time. 8 Principles of ROI.

ROI 103

ROI Social Media Media Social 103

AccelEvents

FEBRUARY 5, 2021

Make sure that goals can be properly translated to the virtual format and that you have a clear understanding of what metrics will be used to measure the success of your event. They can be offered to a wider audience, generate higher revenues, and allow for more diverse content. You can test their camera, lighting, and audio.

Virtual 52

Virtual Sponsor PowerPoint Audience 52

Connection Cafe

FEBRUARY 24, 2014

Stories are also integral parts to any nonprofit organizations and particularly when it comes to fundraising. Of that 8 second average attention span, I can assure you that my generation is on the lower end of that count. How do we raise awareness about our unique stories to a generation of naturally attention-deficit individuals?

Story 51

Story Captivate Sudan Phase 51