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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Provides information on the ad buyer and funding entities behind political/issue ads. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc. Allows filtering ads by country/region and categories like politics, social issues, etc.

Library 104
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If Racial Equity is Our North Star, How Can We Navigate Racial Bias in AI/LLMs?

John Kenyon

The Bias Issue AI systems like LLMs are trained on vast datasets of text, primarily from the internet. Or a grantee plans to use an AI for generating marketing copy. The marketing copy generator could simply overlook authentic representation of minority audiences and voices in its outputs. Complement with human judgment.

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AI for Social Media: Supercharge Your Copy, Images & Videos

Forum One

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). What are some environmental issues that are relevant to you? Generating variations on hashtags and keyword searches. Of course, what AI generates is never perfect right out of the gate. Copyediting.

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Great reads from around the web on May 17th

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). You can join the conversations in the comments, or click through to the original posts to find what others are saying. See an overview of the findings below."

Web 114
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How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It

Beth's Blog: How Nonprofits Can Use Social Media

” For one of the sessions, we focused on a methodology of how to make sense of data from Facebook Insights to improve the relevance of content and engagement activities. If the audience is local, it is important to framing content and issues for local geographic area. Building Your Subscribers for Your Facebook Individual Profile.

Facebook 112
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Julia Campbell’s Secret Sauce: Expert Social Media Tips for Nonprofits

Qgiv

80% of your posts should add value to your followers’ social media feeds. The third main responsibility of a social media manager is community management–answering questions, DMs, comments, maybe creating policies if you work in a controversial or polarizing issue and need to make sure your community is safe. Summarize it!

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How to Future-Proof Your Foundation’s Grants Management System – Part 2

Connection Cafe

Many organizations start their quest for a new GMS because of a particular issue or pain point in their current system. Do you have an IT staff that will manage the care and feeding of your GMS, or will you rely on the vendor? Choosing and implementing a GMS is an investment you’ll expect to generate value for many years.

Grant 47