Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. It’s that simple.

Track 185

Track Mobile Media Fundraising 185

NetWits

JULY 10, 2012

Facebook has it’s roots in education. Once Facebook conquered colleges the now web-giant with more than 900 million active monthly users moved on to support high schools. Naturally, Facebook’s appeal reaches down into the earlier years of education because kids love connecting with friends. Master them first.

Social Media 251

Social Media Media Social Slides 251

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. It’s that simple.

Track 228

Track Mobile Media Fundraising 228

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2019

Direct Relief , a humanitarian aid organization, turned to Facebook messenger bot when the organization’s 1.5 Even though the answers are available on the organization’s web site and Facebook page, they discovered engagement and conversation got people to the information faster.

Social Media 86

Social Media Team Media Hurricane 86

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. To know that your email works you have to be sending email regularly – and developing clear metrics for what success looks like. Digital Sherpa ).

Video 139

Video Communication Strategy Stats 139

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 The numbers don’t lie! But what about reach?

email 52

email Rate ROI Social Media 52

Classy

APRIL 16, 2021

Snapshot: Today’s Environmental Sustainability Stats. million metric tons of electronic waste was produced globally in 2019 alone, but only 11.4 Facebook: @CleanEnergyLeaders. Twitter, Facebook, and Instagram: @calparks and @REI . Twitter, Facebook, and Instagram: @SFParksAlliance . percent gets recycled.

San Diego 126

San Diego San Francisco California Conservancy 126

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I shared a link to the site on my Facebook Page with a question about its usefulness (perhaps minus one of the bogus metrics). Number of followers has become a benchmark stat like the number of hits on our web pages used to be. Do you collect metrics to impress your boss or ones that truly help you improve?

Benchmark 95

Benchmark Network Learning API 95

Nonprofit Tech for Good

DECEMBER 12, 2011

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

Social Media 217

Social Media Media Avatar Organization 217

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2008

Ironically, I read a post from a month ago by Stowe Boyd called " Beyond Blogs: The Conversation Has Moved Into Flow " where he stats that conversation is moving from blog comments thread which is slow and static to a more fast form of conversation - the flow in Twitter, Friendfeed, and other places. Conversations are fragmenting.

Comment 50

Comment Metrics Conversation Twitter 50

Care2

MARCH 9, 2013

A lot of organizations focus more of their engagement efforts on Facebook than Twitter. I think this is because organizations feel limited by the 145 character tweet length. Plus it can be a noisy space.

Twitter 76

Twitter Japan Stats Statistics 76

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. For every 1000 email subscribers, organizations have 103 facebook fans and 23 followers on Twitter. Can’t wait to get your hands on the data?

Benchmark 72

Benchmark Advocacy Stats Mobile 72

NTEN

JULY 14, 2011

Developing apps and websites that take advantage of the power of the Facebook platform is of paramount importance for nonprofits. If the goal is getting more targeted visitors, functionality with Facebook is key. Notice the difference of the look of Causes’ homepage when you are logged into Facebook and not.

API 84

API Social Media San Francisco Integration 84

NTEN

MAY 13, 2010

We recently asked on our Facebook Page what. social media stats you consider most important to track. We tried to get a little closer to it with that Facebook conversation. Beth Kanter had a great post a couple of weeks ago about the variety of social media metrics she puzzles over. Nobody said number of followers.

Social Media 52

Social Media Stats Metrics Summary 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

There have been a lot of questions about customized Facebook landing pages and my business partner at Zoetica, Kami Huyse, wrote this fantastic summary of the resources shared. This post harvests some of the insights shared about social media measurement and nonprofits. Ymca of Metro Chicago Facebook Case Study. or ow.ly.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

The Valid Metrics Framework, Updated to Include Social Media. It made me hopeful that we’ll soon have clarity on what we can and should be measuring from all our time on Facebook, Twitter, Pinterest and the like. And those Facebook fans that your board is asking you to count and report on?

Measure 96

Measure Social Media Media Social 96

Connection Cafe

JULY 12, 2013

Each time a participant uses online tools to send an email, post a link to their Facebook page or update their fundraising page, your organization has an opportunity to connect with them about their efforts, your mission and the impact they are making. Lead By Example. How would you rate the online fundraising tools in terms of ease-of-use?(“extremely

Online 38

Online Fundraising Metrics Benchmark 38

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

Trying to provide all the proper links and information within our microsite and Facebook application proved too cumbersome, and so we chose to go with a user flow that included a pledge, followed up with an e-mail offering all the details and links to get the precise information needed for a participant’s location.

Hurricane 97

Hurricane Measure Social Media Pledge 97

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Care2

JUNE 18, 2011

For example, the latest ComScore study says "Facebook now reaches 73% of the total U.S. As you read that stat, you’re probably saying to yourself "wow, that’s impressive. We really need to have a better Facebook strategy for our own organization." Facebook has 150M U.S. Internet population each month.".

Social Media 78

Social Media Media Social Stats 78

Care2

APRIL 18, 2011

That said - they are still useful as part of your metrics and tracking. It provides a: Breakdown of networks (Delicious, Digg, Facebook, etc) and you’re super users for these sites as well as tips on how to engage the audience. You should be reviewing these stats at least once a month. Postrank Analytics.

Social Media 65

Social Media Measure Tools Media 65

Beth's Blog: How Nonprofits Can Use Social Media

JULY 19, 2010

I’ve been enjoying the photos of friends and colleagues with the book popping up on my Facebook Page. I loved this post from Devon Smith analyzing the metrics and reaping insights from her post on The Networked nonprofit. I learned about some new techniques for measuring blog stats and Twitter. So, go read her post now.

Network 92

Network Oakland San Francisco Photo 92

Amy Sample Ward

SEPTEMBER 20, 2010

Tip: You can also get Google Analytics for your Facebook Page! Facebook Insights. These analytics are part of having a Facebook Page. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! URL Shorteners – [link].

Tools 162

Tools Tech Map RSS 162

Care2

AUGUST 22, 2013

Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month. Produce a monthly website and online engagement report of key metrics. Link Roundup.

Online 71

Online Tips Calendar Test 71

Nonprofits Source

MARCH 10, 2019

Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. The organic reach is awful and the engagement rates for businesses have fallen from 10% at its height to an abysmal 0.09% across all industries in 2019 on Facebook alone. Guess what?

Linkedin 49

Linkedin Marketing Strategy Work 49

Nonprofits Source

APRIL 3, 2019

Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. The organic reach is awful and the engagement rates for businesses have fallen from 10% at its height to an abysmal 0.09% across all industries in 2019 on Facebook alone. Guess what?

Linkedin 40

Linkedin Marketing Strategy Work 40

Connection Cafe

JUNE 5, 2017

How people respond to a campaign or organization’s posts on its own Facebook page and Twitter channels is certainly useful information, but if you want to understand what people think—what lenses they use to look at the world, how they prioritize issues and why—you need to start by looking at what they are saying unprompted by your messages.

Content 41

Content Social Media Analysis Issue 41

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

The afternoon featured six mini-workshops that drilled down in the use of the tools such as Facebook , Blogging , Storytelling , Listening , Twitter , and Social Media 101. (The Hashtag Stats. The Colorado Trust blog has notes here.). Some Reflections. Balancing Learning Through Content Delivery and Sharing Experience.

Reflection 103

Reflection People Network Colorado 103

Connection Cafe

JULY 22, 2013

Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement? How are users getting to the site (search, typing in the URL or from referral sites like Facebook)? If we set up Goals, reviewing them post-launch is another great success metric.

Analytics 37

Analytics Design Research Process 37

Nonprofits Source

MARCH 21, 2018

We’ve put together a list of the most up-to-date stats on how nonprofits are using social media to make a difference. That’s why we’ve taken the guesswork out of the equation by curating only the best strategic marketing resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest.

Social Media 109

Social Media Resource Marketing Media 109

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 21, 2007

Allan Benamer and Holly Ross debate transparency and publishing web stats numbers. Michelle Murrain weighs in with a thought provoking post, " What Do Web Stats Mean, Anyway? " I think web stats are useful when we are using them measure our outcomes. What should Netsquared's Facebook strategy be?

Open Source 50

Open Source Nptech Summary Tag 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

So, thought I'd take an opportunity to query my network via Twitter and Facebook and see what's new. I was particularly interested in examples using blogs, Twitter, Flickr, Youtube, and Facebook. o is Transparency - and the best example of that is what the Indianapolis Art Museum has done with its pubic metrics on its web site.

Arts 74

Arts Social Media Examples Artist 74

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? You may want to outline a target number of Facebook posts, Tweets, or blog posts about the campaign. That being said, you don’t want to just put out a Tweet and Facebook post and call it a day. Will the money be used much further down the road? Be specific.

Guide 73

Guide Giving Campaign Social Media 73

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2011

And, they do not count “likes” on Facebook as victory. Instead, they identify key organizational results areas and associated metrics to define successes and failures. Momsrising knows from years of message testing and research , that to change minds about an issue, wonky stats fall flat. getting policies passed.

Results 115

Results Facebook Metrics Measure 115

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Plan on spending some time on this and blow your boss away next time you bring her your web stats and action plan! Sites like Facebook , Twitter , YouTube (know about the new nonprofit call to action ), LinkedIn and Flickr are becoming exceedingly important to any nonprofits online presence. by Avinash Kaushik.

Site 50

Site Web RSS Build 50

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Liking a post on Facebook is nice, but it requires the least amount of effort. .

Social Media 122

Social Media Track Conversation Media 122

Connection Cafe

AUGUST 28, 2009

Link to the Facebook event 5. Sharing links for Facebook and Twitter. Google & Facebook ads 7. All of this added up to some great success metrics. people RSVPed to the Facebook event: 139 yes, 43 maybe 12. people RSVPed to the Facebook event: 139 yes, 43 maybe 12. Here were the elements of the page: 1.

Conference 28

Conference Create Widget Social 28