Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. eNewsletter Subscribers.

Track 222

Track Mobile Media Fundraising 222

Care2

MARCH 9, 2013

A lot of organizations focus more of their engagement efforts on Facebook than Twitter. 12 percent : higher the click rate for brand tweets with price in whole dollars. 17 percent : higher the click rate for tweets with a question mark. 1-3 percent : engagement rates on Twitter ads. Plus it can be a noisy space.

Twitter 76

Twitter Japan Stats Statistics 76

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Online advocacy response rates were up 28%. For every 1000 email subscribers, organizations have 103 facebook fans and 23 followers on Twitter.

Benchmark 72

Benchmark Advocacy Stats Mobile 72

NTEN

JULY 14, 2011

Developing apps and websites that take advantage of the power of the Facebook platform is of paramount importance for nonprofits. If the goal is getting more targeted visitors, functionality with Facebook is key. Notice the difference of the look of Causes’ homepage when you are logged into Facebook and not.

API 84

API Social Media San Francisco Integration 84

Nonprofits Source

MARCH 10, 2019

Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. The organic reach is awful and the engagement rates for businesses have fallen from 10% at its height to an abysmal 0.09% across all industries in 2019 on Facebook alone. Guess what?

Linkedin 49

Linkedin Marketing Strategy Work 49

Connection Cafe

JULY 12, 2013

Each time a participant uses online tools to send an email, post a link to their Facebook page or update their fundraising page, your organization has an opportunity to connect with them about their efforts, your mission and the impact they are making. How would you rate the online fundraising tools in terms of ease-of-use?(“extremely

Online 38

Online Fundraising Metrics Benchmark 38

Nonprofits Source

APRIL 3, 2019

Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. The organic reach is awful and the engagement rates for businesses have fallen from 10% at its height to an abysmal 0.09% across all industries in 2019 on Facebook alone. Guess what?

Linkedin 40

Linkedin Marketing Strategy Work 40

Care2

AUGUST 22, 2013

Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month. Produce a monthly website and online engagement report of key metrics. Link Roundup.

Online 71

Online Tips Calendar Test 71

Connection Cafe

JULY 22, 2013

Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement? People who leave the site (bounce rate). How are users getting to the site (search, typing in the URL or from referral sites like Facebook)? Overall site visits. Time spent on the site.

Analytics 37

Analytics Design Research Process 37

Nonprofits Source

MARCH 21, 2018

We’ve put together a list of the most up-to-date stats on how nonprofits are using social media to make a difference. That’s why we’ve taken the guesswork out of the equation by curating only the best strategic marketing resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest.

Social Media 109

Social Media Resource Marketing Media 109

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? You may want to outline a target number of Facebook posts, Tweets, or blog posts about the campaign. Try to be creative with your subject lines and think about the design and layout of your emails, too, to keep readers’ attention and boost your open and click rates.

Guide 73

Guide Giving Campaign Social Media 73

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Engagement Rate. Why and How to Measure the Engagement Rate.

Social Media 122

Social Media Track Conversation Media 122

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

DNL OmniMedia

AUGUST 25, 2021

For example, suppose your social media audience on Facebook is largely made up of older supporters. In that case, you can tailor your story on Facebook to focus on the impact of large donations. While you can include a few paragraphs of text on Facebook and Instagram, you’ll be confined to just 280 characters on Twitter.

Storytelling 98

Storytelling Digital Marketing Guide 98

Care2

JULY 10, 2008

One bit of evidence that this is working well is that our client retention rate is about 99%.and Philip King: Ask about their client retention rate: I think this is key. The best spend as much time reading about Google, FaceBook, and Apple as they do reading the Chronicle of Philanthropy. What is everyone at Artez talking about?

Social Media 34

Social Media Trend Advocacy Online 34

Nonprofit Tech for Good

DECEMBER 28, 2015

In the 10 years since the “Nonprofit Organizations” brand has expanded to Twitter, Facebook, Instagram, Google+, LinkedIn, Pinterest, Tumblr, Storify, Flipboard, Periscope, and most recently Snapchat. Twitter , Facebook , and Instagram were no-brainers. Google+ made the cut for another year. After two years (!!)

Social Network 100

Social Network Network Social Teen 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics.

Measure 95

Measure Tips Metrics Bookmarking 95

NTEN

OCTOBER 14, 2011

In this article, we will explore how to manage these challenges from a technology standpoint, including publishing metrics, establishing structure, removing barriers and offering training. Elements to enable digital editors: Publish metrics (recognition, competition, feedback). Publish Metrics. The web has become social.

Digital 78

Digital Program Chicago Metrics 78

NTEN

DECEMBER 1, 2011

We very quickly saw a jump in the website metrics we track. The NTEN community is generally pretty tech savvy, so we saw them using blogs, Facebook, and Twitter to share news, likes and their own accomplishments. Since this shift, blog traffic is up 37% year-over-year and shows a fairly steady month-to-month growth rate.

Content 88

Content Create Newsletter NTEN 88

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

But from my stats surcease of sorrow, I realized - some things you can’t keep score. With Twitter, Facebook, Digg and Stumbleupon gone are the days forgotten lore. Ah, distinctly I remember, I wanted the opinion of a member, Because it is each separate inspiring member, That I do wildlife justice for. This I hope and so much more.

ROI 76

ROI Social Media Slides Media 76

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). But what about the donors that have already left? So what’s a nonprofit to do?

Story 54

Story Nonprofit Social Media Content 54

Bloomerang

JULY 23, 2021

nonprofit CEOs were killing it, knocking it out of the park, but they still need more money, and they needed their revenue to grow at a higher rate because frankly, the amount of money they were bringing in was simply not matching their strategic plans or the plans within their strategic plans. And I saw the need to come alongside other.

Money 111

Money Video Fundraising Gift 111