Neon CRM

JANUARY 19, 2024

Strategic storytelling, media engagement, social media campaigns, and community collaborations are some of the different ways that your association might want to share its mission and values with the wider world. Webinar Next-Level Storytelling Tactics for Nonprofits Learn More 5.

Associations 52

Associations Practice Strategy Leadership 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 31, 2011

There are lots of debates in the amazing world of measurement and learning. Only measure impact, not process. When the issue of interest moves from measurement for accountability/compliance to #evaluation for learning from Karcsig. Storytelling Project is an experiment in collecting community feedback.

Story 121

Story Data Analysis Measure 121

NTEN

DECEMBER 11, 2013

But the first test is to set up a way to measure it. For nonprofits, measuring their broader impact can be easier said than done. The true test of any nonprofit is to demonstrate impact. Every nonprofit aims to have impact, but few have the systems in place to calculate little more than outputs.

Dominican Republic 88

Dominican Republic Issue NTEN Impact 88

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2013

I created Excel for Evaluation , a series of more than 25 video tutorials with real examples from nonprofits, to share my favorite techniques with nonprofit leaders like you. Tweet questions to me at @annkemery , comment on Excel for Evaluation to request tutorials, or email me to request in-person training. Why get good at Excel?

Data 139

Data Tutorial Chart Statistics 139

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2011

Yesterday, I blogged about the &# Valid Metrics Framework &# from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. Is your strategy and measurement for integrated communications campaigns based on the right metaphor?

Measure 103

Measure Storytelling Metrics Phase 103

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The syllabus includes: An overview of today’s digital measurement landscape.

Analytics 106

Analytics Google Digital Free 106

Greater Giving

DECEMBER 15, 2022

No matter which platform you’re using to engage with your donors, focus on storytelling and sustaining relationships. It’s important to record data to evaluate donor engagement and create new strategies for stewardship. Use these KPIs, or key performance indicators, to measure your results: Email open rates and click-through rates.

Digital 75

Digital Marketing Donor Channel 75

The Modern Nonprofit

APRIL 18, 2023

Once you have a clear mission, set both short-term and long-term goals that are specific, measurable, achievable, relevant, and time-bound (SMART). Emphasize emotional appeals Leverage the power of storytelling and emotional appeals to connect with your supporters on a deeper level.

Guide 52

Guide Donor Fundraising Social Media 52

NTEN

OCTOBER 21, 2014

In-person Events 10/20 PDXTech4Good (Portland, OR): Being Mindful on the Web: Protecting Yourself and Your Organization 10/21 NTEN Lab (Austin, TX): Impact Evaluation and Measurement for Nonprofits 10/21 501 Tech Club LA (Los Angeles, CA): Making it Matter: The impact of pro bono tech on nonprofit organizations 10/23 501 Tech Club DC (Washington, DC): (..)

Los Angeles 62

Los Angeles Seattle Portland DC 62

Whole Whale

SEPTEMBER 8, 2023

For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. Evaluate telethons and phone banks – what makes people donate on the spot? Growing your community of supporters is the only measure that matters.

Lesson 59

Lesson Fundraising Digital Test 59

Connection Cafe

APRIL 25, 2017

Without question, our ability to track and measure outcomes and the impact of social good initiatives has expanded considerably over the past several years. One of the biggest changes we’ve seen in the nonprofit sector is that we now have the technology to power this type of outcomes-centered measurement and program tracking.

Foundation 37

Foundation Data Measure Dallas 37

Neon CRM

DECEMBER 14, 2023

Emphasis on impactful storytelling: By leveraging digital tools for storytelling and brand awareness, the fundraising team prioritizes creating compelling narratives that resonate with the audience, enhancing the overall appeal and effectiveness of fundraising efforts.

Analysis 52

Analysis Project Donor Retention 52

NTEN

OCTOBER 12, 2011

There are lots of debates in the amazing world of measurement and learning: The only valid data is quantitative data. Only measure impact, not process. When the issue of interest moves from measurement for accountability/compliance to #evaluation for learning – from Karcsig. Do only numbers matter? And so it goes …….

Story 74

Story Data Analysis Structure 74

Nonprofits Source

JUNE 22, 2017

Sometimes it’s best to take a step back and evaluate if you’re doing everything possible to get your message heard. Step 2: Set expectations and key performance indicators to measure progress. Intangible Measurements : Identity how, and most importantly why , people behave the way they do when they engage with your brand.

Digital 111

Digital Marketing Guide Chapter 111

CauseVox

NOVEMBER 26, 2023

Whether you’re striving to make a difference in your community, protect the environment, or provide a lifeline to those in need, your storytelling ability can mean the difference between a thriving and well-funded program and one that falls flat. The Power of Storytelling in Fundraising Humans are meaning-making creatures.

Storytelling 81

Storytelling Impact Arts Nonprofit 81

Allegiance Group

APRIL 15, 2024

Evaluate peer organizations to identify your peers’ strengths and weaknesses, compare them to yours, and find opportunities to differentiate your organization. Consider incorporating these strategies into your preliminary concepts for the campaign: Leverage storytelling. Peer organizations. Finalize the concept design.

Mail 52

Mail Fundraising Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. We used to help us design the program, determine process outcomes, and help us evaluate participant’s progress.

Network 97

Network Build Learning Strategy 97

Achieve

JULY 2, 2019

s not only helps you plan ahead, but gives you a baseline to measure success against throughout the year. When evaluating how much effort you can realistically put into social media, you may discover that you need to scale back on how many channels you utilize. Creating an year-long strategy with clearly stated goals/. charitywater.

Social Media 52

Social Media Media Hints Social 52

The Modern Nonprofit

APRIL 25, 2023

Estimated Reading Time: 4 minutes Power Up Your Content: Mastering the Art of Compelling Storytelling Discover the secrets of storytelling that make your nonprofit stand out! Introduction Storytelling is an essential part of any nonprofit fundraising campaign. Use Visuals : Visuals are a powerful tool in storytelling.

Storytelling 52

Storytelling Arts Content Captivate 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

It's making me think of Gary Haye's Transmedia Storytelling and Co-Creation framework. He lays out what to measure for each of these areas. He has analysis and some thoughts on how to use social network analysis to evaluate your social media program - I haven't seen any other writing on this. Here's the slide.

ROI 50

ROI Social Media Media Aggregator 50

Nonprofits Source

OCTOBER 6, 2023

We’ll go over how to evaluate your organization’s own strengths and weaknesses when it comes to employee engagement strategies later on. Without an objective in mind or ways to measure progress, employees can feel less driven. Impact storytelling. Tech stack. Why is employee engagement important?

Ideas 52

Ideas Practice Roles Leadership 52

The Science Behind Engaging your Supporters

NOVEMBER 27, 2018

And like those other core functions, we must examine our technology and data strategies to properly evaluate and prioritize our needs and successfully build our digital capacity. Nonprofit Storytelling Conference. Nonprofit Storytelling Conference. Nonprofit Storytelling Conference / San Diego, CA / $595. Feb 21 - 24.

Calendar 111

Calendar Conference Las Vegas San Diego 111

Connection Cafe

OCTOBER 29, 2018

As our speakers in the session focused on “data-driven storytelling” highlighted, analytic reports don’t replace meetings, but they can certainly help them. Data doesn’t just allow organizations to create profiles of the people you serve, it also serves as a bridge to extremely valuable impact measurement.

Organization 26

Organization Disaster Boston Blackbaud 26

Connection Cafe

MARCH 15, 2016

The main topic of conversation has been measuring program outcomes and assessing impact. As I mentioned in yesterday’s blog post , we are asking conference attendees to respond to the question, “Where are you on your journey to measuring outcomes and impact?” Measurement. And then we need to measure.”

Conference 20

Conference Louisiana Measure Foundation 20

Connection Cafe

MARCH 20, 2018

They are expected to measure the effectiveness of their efforts, and they are personally evaluated each year on their ability to meet very specific goals. Create storytelling squads. Here are three suggestions on how you can jump-start your collaborative efforts: 1.

Collaboration 27

Collaboration Develop Marketing ROI 27

Tech Soup

JANUARY 3, 2017

Boston, Massachusetts: Measuring, Evaluating, and Improving Nonprofit Effectiveness. Las Vegas, Nevada: Online Courses (Storytelling). San Francisco, California: Code for America Civic Hack Night. Thursday, January 12, 2017. Boston, Massachusetts: January Salesforce Bootcamp 101 for Nonprofits. Friday, January 13, 2017.

Benin 37

Benin San Francisco United Kingdom Los Angeles 37

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

Measure 115

Measure Learning Case Study Metrics 115

Connection Cafe

JULY 15, 2015

In order to continuously develop content that motivates supporters, it’s important for us to benchmark and evaluate current tactics and strategies—where are the opportunities to improve, what’s working and what’s not? Great content is key to capturing the attention of those you need to reach. .

Benchmark 20

Benchmark Survey Content Marketing 20

Tech Soup

FEBRUARY 12, 2016

Also, here's Heather's blog series on The Power of Written Storytelling , which points out many of the ways these kinds of stories are so unforgettable. Figure out what actually happens after you send out an email, and evaluate your approach based on that. Measure, Segment, and Tailor Your Messages. spanhidden.

Support 36

Support Netsquared Influence DC 36

Tech Soup

MAY 12, 2011

Granted, that's hard to measure." For leadership and boards who are interested in evaluating the return on investment (ROI) of Twitter use, gauging the effectiveness of tweets and/or overall Twitter influence can be aided with tools such as TweetReach , TwitterCounter , Socialping , Row Feeder , Klout , and Social Mention.

Social Media 66

Social Media Twitter Media Social 66

Saleforce Nonprofit

MARCH 3, 2022

Measure First-Party Data to Improve Supporter Relationships. Analytics are still critical tools for organizations to measure how their marketing efforts are driving results and understand how to improve supporter relationships with each digital touchpoint. Marketers, in turn, need to shift measurement strategies to accommodate.

Action 106

Action Change Metrics Measure 106

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2007

Digital Storytelling, Media, and Communications. " The Giving Carnival: Edition 5 was about how to measure social impact. The sampling of some of the top rated resources this week: Death Threats Are Not Protected Speech. Andy Carvin: Participate in Stopy Cyerbullying Day. TwitterVision and Twitterfeed.com.

Nptech 50

Nptech Tag Ning Machinima 50

Bloomerang

JANUARY 18, 2023

Research how social media and effective storytelling is used the world over to create engagement and drive donations. . Create a plan for evaluating the effectiveness of your programs and activities. Monitor and evaluate the effectiveness of our programs and services on an ongoing basis, using both qualitative and quantitative data.

Effective 90

Effective Business Create Tips 90

M+R

OCTOBER 26, 2022

1 So we turned to YouTube to unlock rich, new storytelling formats and connect with donors in ways that would complement our Search campaigns. Future-proof our measurement. That motivated us to take a deeper look at our measurement practices to ensure we were accurately evaluating marketing impact on our donor-acquisition goals.

Raise 59

Raise Channel YouTube Search 59

Neon CRM

AUGUST 11, 2023

Know Your Audience Storytelling for Impact Leverage Social Media Harnessing the Power of Peer-to-Peer Fundraising Optimizing Your Website and Donation Forms Participate in GivingTuesday Don’t Leave Out Your Board! Thank Your Donors and Demonstrate Impact Measuring and Analyzing Results Cultivating Donor Relationships 1.

Giving 52

Giving Help Tips Storytelling 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

Then, I match this against participant feedback/evaluations. I also like to practice my storytelling skills. How might you measure it? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). What worked? What didn't? What's the outcome? What's the key metric?

Reflection 50

Reflection Slides Metrics PowerPoint 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

This translates into digging deeper into these ideas: Return on Investment: This is looking at frameworks that let nonprofits evaluate the effectiveness of their social media strategies given the investment. Mapping Social Media To Metrics and Measuring The Return of Technology are two sessions that I'm designing for NTEN NTC 2009.

Goal 50

Goal ROI Wiki Metrics 50