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How to effectively communicate impact to nonprofit stakeholders

ASU Lodestar Center

Studies show that donors ask less about where their money is spent and more about the impact their donation is making. But nonprofit leaders do not always know how to communicate their organization's impact to retain donors and attract new ones. So, how can nonprofit leaders effectively communicate impact to stakeholders?

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The overhead myth: crash course to fundraising transparency

Candid

The overhead myth is a pervasive challenge for nonprofits, often leading to organizations that are under-funded, unable to make an impact that aligns with their potential, and rapidly losing high-performing employees. And, it can make organizations feel the need to limit their operating expenses to a detrimental degree.

Course 120
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How to Engage Donors Effectively with Matching Gifts

Allegiance Group

Engaged donors are more likely to continue supporting your organization gift after gift, feeling increasingly connected to your mission⁠—and the work you do for your communities. Matching, however, can effectively double the potential value of their gifts, leading to more gifts being completed when match programs are highlighted.

Gift 52
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How to Use Prospect Research to Improve Your Asks: 5 Tips

Achieve

This research method has the innate ability to uncover valuable information about prospective major donors, helping your organization better understand and cultivate relationships with prospects. Look for donations to other organizations, board service, and fundraising event attendance. This is where prospect research data can help.

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A Closer Look at Nonprofit Technology Benchmarks: Staffing Ratios

NTEN

Another benchmark we think is importmant for nonprofits to consider is the ratio of organizational staff to their tech-responsible staff. As we saw in the previous benchmark , larger nonprofits report having more technology staff positions than smaller organizations. You can download the complete report for free here.]

Ratio 67
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10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

As an example, see the primary donation page for the Humane Society of the United States : However, to effectively promote your monthly giving campaign in print, in email, and on social media, you need an additional donation page with a unique URL where monthly giving is the only option. .” 4) Experiment with default donation amounts.

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4 Key Benefits of Employer Matching Gifts for Nonprofits

sgEngage

According to these statistics from Double the Donation , 91% of companies match donations at a dollar for dollar ratio, while 5% match at even higher levels such as 2 or 3:1. Imagine the following scenarios: A donor makes a gift of $1,000 to your organization. Provide additional touch points with your organization.

Gift 86