NonProfit PRO

NOVEMBER 10, 2021

Are your email campaigns being effective? In this three-part toolkit, we include a guide and a master list of metrics you should really care about to determine the success of your organization, as well as a dashboard to track your data and measure your trends. Are your donors engaged? Is your organization growing?

Free 130

Free Create Metrics Fundraising 130

Whole Whale

APRIL 5, 2024

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. This can help them adapt their own campaigns to stay relevant and effective.

Library 104

Library Influence Demographics Nonprofit 104

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Do you know what your most effective marketing channel is? Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels.

Analytics 169

Analytics Marketing Taxonomy Module 169

Top Nonprofits

MARCH 12, 2021

It’s the perfect time to reevaluate your fundraising strategies, leaving the less effective approaches in the past, and considering the addition of (or emphasis on) some new ones. Just like last year, common solutions to this year’s problems emerge in the form of fundraising trends. Appealing to younger donors. Let’s get started!

Trend 98

Trend Campaign Fundraising Mobile 98

Bloomerang

MARCH 26, 2024

It can be helpful to set up dashboards that give you a daily overview of key performance metrics and trends for each of your campaigns. A good place to start is to think about the metrics that are most important to each campaign. A good place to start is to think about the metrics that are most important to each campaign.

Campaign 83

Campaign Tips Online Fundraising 83

sgEngage

MARCH 15, 2024

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Then, guided by those goals, use effective data collection tools, measure outcomes, implement improvement strategies, and promote transparency.

Measure 88

Measure Help Analysis Metrics 88

Nonprofits Source

NOVEMBER 27, 2023

Best of all, most of these are free or cost effective so you can get the most bang for your buck and maximize the value of your marketing strategy. For example, if you’re hoping to reach a younger audience with your business’s services, you might create short-form videos on TikTok and Instagram that incorporate popular trends.

Channel 52

Channel Business Marketing Effective 52

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Explore how this dynamic fusion can propel your nonprofit’s online presence and effectiveness, in a world driven by digital engagement. Measure Impact : Use the framework’s impact measurement techniques to assess the effectiveness of your ChatGPT-powered strategies.

Digital 298

Digital Strategy Guide Create 298

EveryAction

AUGUST 30, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  Check out our last installment here ! Andrea Bastiani Archibald, Ph.D. ,

Donor 179

Donor Gift History Virtual 179

Forum One

JUNE 22, 2021

Let’s break down how measurement planning and an agile approach to managing and assessing your content allows you to optimize and track the effectiveness of your content strategy. Keeping track of those metrics, and making sure they are meaningful , can be difficult. Why you need a measurement plan. Set clear goals, tactics, and KPIs.

Content 47

Content Effective Strategy Measure 47

Qgiv

APRIL 22, 2024

Digital marketing is often a cost-effective option for organizations because there are many free online tools to help you create content and track your campaigns. Email campaigns An oldie but a goodie, email continues to stand out as one of the most effective communication channels for nonprofits.

Marketing 52

Marketing Guide Nonprofit Channel 52

Bloomerang

OCTOBER 1, 2021

A major part of connecting with these individuals and optimizing the giving experience is utilizing the data you collect about their giving trends to inform your future fundraising decisions. . The last thing you want to do is waste their time and bog their donor reports down with unnecessary metrics. .

Report 121

Report Data Donor Metrics 121

Qgiv

JUNE 8, 2021

The Fundraising Effectiveness Project recently released their 2020 Fourth Quarter Report, which examined giving trends for the entire 2020 calendar year. All three metrics dropped slightly from 2019 to 2020. He’s also a co-author of Fundraising Principles and Practice: Second Edition. to an average of 19.2%.

Report 52

Report Project Effective Retention 52

Nonprofit Tech for Good

AUGUST 9, 2021

As discovered in the Global Trends in Giving Report , the.org domain is by far the most trusted domain for nonprofit website and email communications. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. Gmail, Yahoo, etc.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Connection Cafe

NOVEMBER 29, 2018

That’s why we put together a list of the five essential metrics you need to know, as a fundraiser, to achieve higher retention rates. Tracking these metrics will help you keep a pulse on the current engagement of your donors so you know which efforts are working and which ones need to be increased or modified. Donor Level Moves.

Metrics 42

Metrics Donor Fundraising Retention 42

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. This is absolutely critical because it allows you to set up the right kind of ad campaign, and it also lets Facebook report back on key metrics about your ads, including how many people are giving, and how much.

Facebook 242

Facebook Fundraising ROI Virginia 242

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Reports generated around donor engagement can measure campaign involvement, giving history, and other trends that can help guide your strategic processes. What tools should we invest in? Who is ready to give?

Data 69

Data Metrics Nonprofit Analysis 69

EveryAction

JULY 12, 2023

Digital ads have had an interesting few years in the nonprofit world: despite conversations among digital thought leaders about the effect Apple’s iOS 14 and 14.5 In the nonprofit world, we know email continues to be a popular and effective channel for supporter stewardship and fundraising.

Channel 224

Channel Work Fundraising Movie 224

NTEN

OCTOBER 13, 2014

How to buck the unfortunate trend of data visualizations in evaluation that suck. If you’re like me, you’re crunching numbers on your impact metrics at the last minute, pulling together a report on the fly. Stephanie Evergreen. Evergreen Data. There’s no time to meet with a designer.

Data 93

Data Communication Impact Effective 93

Achieve

JUNE 1, 2023

Analyze your online giving trends and engagement metrics. Track data for your marketing campaigns during these special events to determine which messages are most effective for driving donations. Assess metrics such as your email open rate or online donation rate to measure your success. Review your donor demographics.

Donation 52

Donation Donor Giving Demographics 52

Global Giving

DECEMBER 19, 2018

I suspect that this constant growth and change will continue in 2019 and include some important trends. Excellent data tools will continue to get cheaper and easier to use… This trend has been going strong for a while now, particularly as more and more of the data landscape has shifted to using open source tools. .

Trend 52

Trend Track Data Organization 52

sgEngage

JULY 15, 2023

Donor management centers around proactively fostering relationships with donors and leveraging donor data to cultivate donor interest, maximize retention, and utilize donor resources effectively. Enhanced Data Utilizations Effective donor management systems leverage donor data to maximize workflow to produce more positive results.

Management 52

Management Donor Blackbaud Retention 52

Allegiance Group

OCTOBER 16, 2023

When you’re looking for an employee, it’s not a decision you undertake lightly – especially when it’s someone who will have as much of an effect on your organization as a Major Gifts Officer (MGO). How do you stay up-to-date with best practices and trends in major donor fundraising, and how do you integrate new ideas into your work?

Gift 52

Gift Interview Question Articulate 52

Classy

AUGUST 4, 2021

Members of this team review fundraising metrics , such as: Which recurring donors have upcoming credit card expirations, in order to stay ahead of lapsed recurring gifts. They’ll look at metrics on missing donor data, address updates, and donor actions. How many volunteer hours were recorded for a park cleanup event.

Fundraising 95

Fundraising Metrics Database Nonprofit 95

The MatrixFiles

FEBRUARY 23, 2024

Some associations are providing more training for Board members and other leaders to be effective spokespersons for their industries. One association conducts an annual brand tracker; trust in the association is one of the metrics. Track trends in your industry. Collaborate with other associations in your field.

Associations 130

Associations Industry Government Education 130

.orgSource

APRIL 25, 2023

Even with the threat of recession on the horizon, these statistics indicate that the Great Resignation does not appear to be a passing trend. This is often more cost-effective, especially when you add the benefit of the goodwill surrounding a promotion. However, the job of finding those talented individuals is increasingly difficult.

Application 221

Application Statistics Culture Job 221

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I wanted to avoid automated cross-posting of social content because I think it isn't very effective. To create a listening post to understand the questions and concerns from nonprofits about implementing an effective Facebook presence. To engage and discuss techniques and tips for using Facebook effectively for nonprofits.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Neon CRM

AUGUST 24, 2023

Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. Let’s take three different trends reports and outline how to use them to optimize your fundraising strategy. FEP provides a consistent reference point for nonprofits on what is the sector average.

Hype 52

Hype Research Marketing Benchmark 52

sgEngage

NOVEMBER 10, 2023

The trend leans heavily toward a monthly gift cadence, with 94% of recurring donors preferring to give monthly. For your organization’s staff, donor data provides valuable information about trends and the life cycle of a one-time donor versus recurring donor, ultimately helping your team create strategies to mitigate donor attrition.

Donation 52

Donation Blackbaud Retention Gift 52

Care2

JANUARY 14, 2013

One of my favorite parts about starting a new year is reviewing all of the top 10 (or in some cases the top 133) lists and trends. Don’t worry though, we have taken care of the heavy lifting at Frogloop and summarized our favorite “best of” lists that highlights strategists favorite trends and strategies from 2012.

Trend 71

Trend Bookmarking Case Study Org 71

Qgiv

APRIL 9, 2024

Social media provides plenty of tools to help you create an effective strategy that can make a huge difference in your organization and help you meet the goals you set. One of the biggest reasons your organization should use social media is how cost-effective it is. Why should nonprofits use social media?

Social Media 52

Social Media Media Guide Social 52

BoardAssist

MAY 10, 2016

What are the trends that are going to impact your nonprofit in 2016? Top 10 Fundraising Trends and Predictions for 2016. It’s so much more more cost effective to retain current donors than it is to bring in new donors. Educating their leadership and board members in this important new metric. The trends are undeniable.

Trend 40

Trend Fundraising Philanthropy Social Media 40

Pamela Grow

OCTOBER 30, 2023

To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

Whole Whale

SEPTEMBER 3, 2021

Audit your email account to get an understanding of your average open rates currently, and dive into the data to gather trends from your high and low performers. Knowing that subject line A/B tests will be less effective in the future, you can use the remaining time to get a sense of what content is resonating with your audience.

email 104

email Marketing Test Mail 104

.orgSource

MARCH 6, 2023

This metric is created by asking your constituents one simple question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” We used the power of collaboration to share ideas that make us effective leaders who members trust to deliver on promises and build a successful future.

Associations 221

Associations Leadership Question Wisconsin 221

Bloomerang

JUNE 1, 2022

Planning early allows you to minimize the negative effects of unexpected circumstances and gives your team members enough time to understand their roles and responsibilities. Your case for support should be accompanied by strong branding (more on this in the next section) and effective design. Start planning early.

Guide 107

Guide Giving Nonprofit Metrics 107

Nonprofit Tech for Good

APRIL 10, 2022

Use hashtags strategically to mention important causes, campaigns, and events, but hashtag spamming to try to increase your reach doesn’t work and has a negative effect on engagement. There are rage tweeters and arrogant trolls that occasionally trend to the top. Don’t be a photo tag spammer either! Twitter can be mean.

Twitter 355

Twitter Practice Social Media Nonprofit 355