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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

Unless you measure your nonprofit’s performance, it’s impossible to know where you are succeeding and where you need to focus future efforts. There is no one-size-fits-all approach to measuring performance, but every successful fundraising team should have the ability to assess and refine its data.

Measure 91
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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page). 5) Rate (Conversion Rate): This metric shows you the rate at which people convert on your page after they click on your ad.

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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

In this post, we’ll explore three cost-effective strategies to boost your online visibility. Personal stories from beneficiaries or volunteers can be particularly effective in conveying your organization’s message. In influencer campaigns, measure reach and impressions.

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How and Why to Track Your Donor Acquisition Rate

Neon CRM

If you do, you’ll probably want to track your donor acquisition rate. It’s an important metric that will help you gauge how effectively you’re engaging new supporters, and it can also give you insight into which of your fundraising and marketing campaigns are most effective. Why Track Your Donor Acquisition Rate?

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What Apple’s privacy changes mean for email open rates

M+R

Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . If open rates from a significant portion of email list subscribers are unreliable, then that data point is unreliable. Read time: 3 minutes. What’s happening?

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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

In the fast-paced world of online education, understanding the effectiveness and impact of learning programs is crucial for associations. By harnessing the power of learning analytics, decision-makers can gain valuable insights into learner behavior, course effectiveness, and overall program success.

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[ASK AN EXPERT] How Do You Calculate Your Nonprofit’s Average Dollar Retention Rate?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to calculate an accurate nonprofit dollar retention rate. I can see a case for both, depending on what you want to measure, but ideally I just want to know how to compare apples to apples so we can know how we’re doing. What to measure. — Stats Nerd.