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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

I think there are many timeless lessons that still apply to current strategy that can be gleaned from looking backward. Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers.

Lesson 59
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Incorporating Last Year’s Lessons into 2021 End-of-Year Fundraising Plans

sgEngage

Here are a few of the lessons learned in 2020 that have stuck with me in 2021, hopefully they can help you as throughout the last quarter of 2021. . While 2020 brought many new lessons, it also reminded us that what we already know still matters. When you hear of a donor supporting an individual – celebrate their generosity.

Lesson 95
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Top Lessons from GivingTuesday 2023

Neon CRM

With those statistics in mind, let’s take a look at what this reveals about donors. If that’s the case, we’d expect to see a high volume of one-time donations made by donors who never engage with a nonprofit after their initial transaction. What Causes Do Donors Support? Who Is Giving?

Lesson 52
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Top Interview Questions For Hiring a Major Gifts Officer

Allegiance Group

When you’re looking for an employee, it’s not a decision you undertake lightly – especially when it’s someone who will have as much of an effect on your organization as a Major Gifts Officer (MGO). What is a Major Gifts Officer? What skills and qualities should you look for in a major gifts officer? What makes you nervous?

Gift 52
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4 Strategies to Increase Donor Loyalty

Bloomerang

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. . And, yes, your donors are consumers.

Donor 141
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How Your Nonprofit Can Effectively Fundraise Using RoundUp App

Nonprofit Tech for Good

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. Access to real-time reports with donor and transaction information for your CRM, and forecasted donations for the month. That’s where RoundUp App comes in.

Effective 278
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6 Ideas for Using the Instagram Donation Sticker to Raise Money

Nonprofit Tech for Good

For most of these users, it’s Instagram Stories. . In just one year, the daily user count for Instagram Stories jumped from 400 million (June 2018) to 500 million. That means that more than half of Instagram’s 1 billion users look at and consume Instagram Stories – EVERY DAY! . Here are 6 ways. . Well, it depends!

Money 279