Pamela Grow

MARCH 7, 2024

Closeup Woman hand using Laptop pc with email icon, Email concept Creating your nonprofit’s digital strategy comes with its own set of challenges, from creating engaging campaigns to standing out in donors’ inboxes. But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails.

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email Storytelling Newsletter Nonprofit 69

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Here is a sampling of some advanced features and set-up tips that Craft recommends.

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Analytics Google Digital Marketing 100

Nonprofit Tech for Good

JANUARY 19, 2024

Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking. This, in turn, impacts click-through rate (CTR). Test your website’s mobile friendliness with page speed insights and mobiReady. Over time, that can improve your organic ranking.

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Action Practice Tips Seattle 271

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. Digital engagement is now the norm for political and nonprofit communications. Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down.

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Benchmark Digital Report Learning 81

M+R

JULY 27, 2023

Fortunately, we started asking these questions with just enough time to put together a treatment test before finalizing our End of Year strategy last fall. So, when coming up with a cultivation content strategy for the test, we tried to reuse existing assets as much as possible. Okay, back to the results… ???

Fundraising 52

Fundraising Test Advocacy Metrics 52

.orgSource

APRIL 25, 2023

The Bureau of Labor Statistics projects that the unemployment rate will remain low, at 3.9% I frequently encounter similar situations on digital transformation projects. If you are having difficulty finding diversity in your talent pool, Sarah suggested testing new waters. According to a survey by LinkedIn, 61% of U.S.

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Application Statistics Culture Job 221

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base.

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Practice Fundraising Guide Channel 244

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

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Benchmark Digital Trend Report 62

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Likely, your average open rate will increase and you’ll need to set news goals around email opens. Download Guide.

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email Marketing Test Mail 104

M+R

DECEMBER 13, 2022

Groups like the Union of Concerned Scientists and USA for UNHCR actually improved donation form conversion rates by showing more content to their paid traffic! Testing changes to your donation form to improve conversion rates. Set up thoughtful onboarding and automation series. Set KPIs to inform last-minute adjustments.

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Fundraising America United States Track 83

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2018

Last week at the IFC-Asia , I co-designed and facilitated a 90 minute workshop with Marco Kuntze titled “ The Digital NGO: The Journey from Paper to Screen.” Each section lists best practices and processes for being a digital nonprofit. These groups support and understand the strategic importance of digital.

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Participatory Digital Facilitation Exercise 76

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

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Digital Marketing Guide Chapter 111

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. If personalization is not already part of your digital strategy, we recommend taking a gradual—crawl, walk, run—approach.

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Personal Test Demographics Analytics 101

Bloomerang

AUGUST 16, 2021

Investing in digital-first fundraising and marketing communications. One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Do more testing. Start with benchmark data.

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Analytics Strategy Fundraising Benchmark 122

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind. Lean into what works.

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Lesson Fundraising Digital Test 59

M+R

JUNE 22, 2023

Showing your most responsive people ads can increase their donation rate even more than reaching them in just one channel – and precise targeting allows you to use your budget where it will have the best results. Use Scout Quest and ads to re-activate unsubscribes. The post Scout Quest + ads: a perfect match first appeared on M+R.

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Nonprofit Tech for Good

JUNE 22, 2021

Set up a mobile payment option to boost conversion rates with a seamless experience that reflects your brand. Once you create your initial campaigns, there’s so much more you can do to think through and test the donor experience from start to finish. Respond personally to new donation activity.

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Action Fundraising Nonprofit Gift 302

Media Cause

JUNE 27, 2023

Similar to your organic social efforts, you want to make sure you’re promoting paid social ads across channels where you can meet your audience as they go through their daily, digital routines. This can help improve your clickthrough and engagement rates and better solidify your organization in the minds of your audience.

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Social Media Guide Media Social 97

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan. Chapter 3: Digital Promotion Strategies.

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Beginner Digital Marketing Guide 91

NTEN

JUNE 6, 2023

A tech-savvy team is essential for nonprofit organizations that want to thrive in the digital age. Digital Marketing, Outreach, & Fundraising Tech Skills Map — an interactive diagram of digital competencies for nonprofit roles (free but requires you to provide contact info). Or take advantage of free tools.

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Skills Technology Develop Training 88

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. However, digital can be a bit trickier.

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America Digital Audience Channel 105

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. Test your subject lines.

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email Rate ROI Social Media 52

Nonprofits Source

SEPTEMBER 1, 2017

In this weekly nonprofit marketing link roundup , we’re taking a look at articles that are all about digital fundraising strategies. We rummage through troughs of data to tweak campaigns, make minor adjustments to landing pages, and obsess over A/B testing email subject lines all in the name of incremental improvement.

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Digital Marketing Strategy Adwords 68

sgEngage

SEPTEMBER 28, 2021

increase in email conversion rate. Here’s a great read on the “death of the open rate. ”. Take your online fundraising beyond email by leveraging other channels like texting, digital ads, and DRTV (direct response TV). 1 in 40 online donors is a recurring monthly donor. Optimize Online Giving. Grow Sustainer Revenue.

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Online Fundraising Benchmark Adwords 94

Media Cause

APRIL 22, 2022

Learn what motivates your supporters to take action by analyzing your email metrics , such as open rate, click through rate, conversion rate, unsubscribes, and revenue generated. . Test, and Test Again. Find out if there’s a better way to engage them by sending an A/B test of your email campaigns. .

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email Practice Marketing Test 52

AccelEvents

APRIL 1, 2021

With the shift to digital events in the past year and the rise of digital technologies that enable hybrid meetings, event marketers and event planners should expect hybrid events to take precedence in the near future. That is why your event venue must be prepared to host planned digital components. Consider Wifi traffic volume.

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Camera Stream Audio Test 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2013

Last week I was in Chicago to facilitate a session as part of Knight Digital Media Center’s Digital Strategy for Community Foundations and Nonprofits workshop. Digital Trends. ” Chelsea took a photo with her Smartphone and posted it on the Reddit, a community aggregation site where content is ranked and rated.

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Social Media Digital Mobile Trend 114

Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. Since Instagram sponsored posts are managed via the Facebook Ad platform, you can target a similar audience or A/B test different audiences for maximum impact.

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Social Media Money Raise Media 243

Nonprofit Tech for Good

NOVEMBER 15, 2019

There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. Kindful places a heavy focus on data, giving the user access to donors’ giving history, wealth details, and rating for likelihood to give. Also of exceptional value is the Neon Web Studio.

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Relationship Software Management Pledge 231

Media Cause

FEBRUARY 28, 2022

If why people should care can’t be figured out at a stop light, it’s too complex for a digital audience. If it’s on your proper website, not a dedicated landing page, the bounce rate might increase with other shiny objects on the site. . Test and track. Try testing your subject lines and senders––but not all at once.

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Content Test Student Audience 105

AccelEvents

APRIL 1, 2021

With the shift to digital events in the past year and the rise of digital technologies that enable hybrid meetings, event marketers and event planners should expect hybrid events to take precedence in the near future. That is why your event venue must be prepared to host planned digital components. Consider Wifi traffic volume.

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Camera Stream Audio Test 98

Get Fully Funded

JANUARY 27, 2022

You likely rely on your digital communication channels to stay in touch with supporters and engage them in your activities. Use A/B testing to assess the effectiveness of your CTAs. According to Double the Donation’s fundraising statistics page , making your digital donate button stand out can result in a 190% increase in donations.

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Action Guide Language Test 64

M+R

OCTOBER 22, 2021

As a digital advertiser, are you… Having oddly specific nightmares about conversion tracking. How will I be able to measure conversion rates and assess the strength of my program? Quick gut check. Furiously re-tooling your projections. Spending your days explaining to your non marketing colleagues what cookies are.

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Phase Conversation Google Director 87

Nonprofits Source

JANUARY 23, 2023

As digital marketing experts ourselves, we’ve seen the potential search engine marketing holds. By developing a smart Google Grants management strategy, you can reach new heights with your digital marketing. For one, digital giving is on the rise. In turn, you’ll receive one-on-one support tailored to your cause.

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Grant Google Management Guide 52

Allegiance Group

APRIL 15, 2024

On average, direct mail has an open rate of 57.5% Digital ad costs have increased much more quickly than direct mail. While the average price per digital ad went up by 24% in 2021, the price to send direct mail increased by only 1.57%. Additionally, audiences are likely to open and engage with direct mail.

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Mail Fundraising Nonprofit Channel 52

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Be sure to test and experiment to continually improve your conversions. . ACH increases recurring giving capture rates.

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Donation Tips Rate Mobile 67

Cloud 4 Good

AUGUST 4, 2022

“MobileConnect became a reality through COVID as a way to send reminders for students to get tested and help support our safety efforts,” said Mead. . UMass Amherst currently hovers around a 60% email open rate when factoring in commercial and transactional emails.

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Massachusetts University Communication Marketing 90