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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. By having a broad audience, you give Facebook scope to run these tests.

Test 325
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6 Tips to Help Manage Prizes for Your Nonprofit Online Silent Auction

Nonprofit Tech for Good

Sponsored by GalaBid – a digital fundraising platform that helps thousands of nonprofits raise funds through live and online silent auctions, digital raffles, and donations. With a comprehensive fundraising platform , organizations can manage and run an exciting digital auction.

Tips 270
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3 Easy Upgrades Can Work Wonders for Digital Donor Acquisition

sgEngage

In fundraising, digital acquisition is the process of acquiring email addresses and converting them into donors. Another client created a digital calendar with tips on how to care for a specific disease in each month of the year. Extend it to social media platforms, too. You could also consider making the email address optional.

Digital 89
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Event Platform vs Streaming Platform

AccelEvents

If you’re thinking of hosting a virtual event, then you are likely sourcing the perfect digital environment for your brand’s needs. Should you opt for a streaming platform like Youtube or social media, or would an event technology better suit your needs? Event Platform Overview and Advantages.

Stream 78
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Audience Research vs. Usability Testing: Which to Use When

Forum One

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. Usability testing: Defining the experience. Moderated usability testing.

Test 85
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From Events to Online: Adapting Traditional Fundraising Methods for the Digital Age

The Modern Nonprofit

Estimated Reading Time: 3 minutes From Events to Online: Adapting Traditional Fundraising Methods for the Digital Age In the grand theatre of nonprofit work, fundraising is the showstopper act. Yet, for many nonprofits, the shifting backdrop of the digital age is presenting new challenges and opportunities.

Method 88
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5 Tips For A Winning Nonprofit Digital Advertising Program

Bloomerang

Nonprofits of all sizes are now running successful digital advertising programs —because you can reap the benefits of digital advertising whether you have hundreds, thousands, or hundreds of thousands to invest. I have been running digital ads for nonprofits for a decade. in digital ads for every dollar raised in online revenue.”

Digital 118