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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. However, when it comes to online or digital donations, many people take a one-size-fits-all approach.

Metrics 310
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A Guide to Donor Retention

Bloomerang

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? Quite simply, donor retention is a measure of how many donors continue to donate to your organization.

professionals

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How to Improve Donor Retention

Allegiance Group

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization. How is retention measured? Why is retention so necessary?

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[DATA] 11 Must-Know Stats About Online Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 592 online fundraisers.

Stats 275
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ChatGPT Isn’t Ready for Prime Time, But an Upskilled Team Will Be

.orgSource

Be Aggressive About Learning If proactive skill-building isn’t part of your culture, it is time to consider a more aggressive approach to learning, development, and employee retention. Digital markets don’t allow room to languish. Retention rates are 34% higher among organizations that offer employee development opportunities.

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Everything your association needs to know about Generation Z

Nimble AMS

In the Global Millennial and Gen Z Survey , 40% of Gen Z respondents volunteered or have been a member of a community organization, non-profit, or charity. TECH TIP: When you integrate YM Careers with Nimble AMS, you can foster your Gen Z members’ careers and boost recruitment and retention. Follow these tips to get started: 1.

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Digital Engagement in the Donation Lifecycle

sgEngage

However, in this age of “new normal,” or “hybrid” approaches, we now have the ability and complexity of having additional platforms on which we can and should engage and empower supporters digitally. However, the next step for digital engagement in the donation lifecycle is stewardship. Rooney, Ph.D. Stewardship.

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