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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. To See The Big Picture.

Marketing 246
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To Get Close to Members, Follow MarTech Trends

.orgSource

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Data management platforms are constantly improving their user-friendliness, flexibility, and reporting capacity. You need multiple eyes scanning the digital landscape to stay abreast of current and emerging trends.

Trend 221
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Three Imperatives for the Modern Nonprofit CFO in the Digital Age

sgEngage

And because the digitalization of finance is happening so quickly, we need to be ready to take on new challenges while demonstrating exceptional nonprofit stewardship. For an in-depth look at the report from a nonprofit perspective, watch the entire “Gartner’s Imperatives for the Nonprofit CFO” webinar on demand.

Digital 76
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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

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Start-up Marketing: How To Do It Right

Byte Technology

The results gave us a clear picture of the benefit of both Brand Awareness and Promotional Broadcast campaigns for Flourish. The monthly time bundles include marketing meetings and reporting. First step was getting a clear understanding of who their competition was and how they were marketing themselves.

Marketing 243
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Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

Beth's Blog: How Nonprofits Can Use Social Media

In the Into Focus report , See3, YouTube and Edelman surveyed nonprofit staff and found that the clear majority recognizes the power of video. Fully two-thirds of respondents reported that their budgets for video would be flat or decline! Finding the ROI. Experian Digital Marketing Report ). Digital Sherpa ).

Video 139
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5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

a well-established digital marketing automation platform ? An eye-opening report authored by Brett Schenker states, . Use digital marketing as a channel and collect email addresses via social media marketing. This will damage your organization’s name and strain your digital marketing budgets due to lower ROI from such emails. .

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