Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

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Practice Fundraising Guide Channel 240

Bloomerang

NOVEMBER 28, 2023

Leveraging a secure payment solution throughout the donation process strengthens donor trust and allows them to use a convenient payment method. Other payment processors integrate Stripe and Paypal, so nonprofits may not be able to access nonprofit-specific giving methods and may be charged additional fees. per transaction.

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Process Paypal Method Nonprofit 84

sgEngage

MARCH 22, 2022

One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications .

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Retention Communication Donor Strategy 94

ASU Lodestar Center

APRIL 15, 2020

The digital age represents an opportunity for nonprofits to increase giving. Digital fundraising, specifically on social media channels, provides a way for nonprofits to connect to younger generations who do not have the time nor desire to receive lengthy appeal letters or printed newsletters. Facebook alone has 2.41

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Digital Technology Giving Arizona 52

Whole Whale

AUGUST 25, 2021

Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Mail stats. Mail stats. Mail stats.

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Stats Trend Mail Fundraising 96

TechImpact

JULY 16, 2014

According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. Communication method. Direct mail. Generation demographic. According to a 2013 report by Blackbaud, each generation of donor has different giving tendencies.

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sgEngage

OCTOBER 17, 2023

Tracking the status of your pledges and developing a follow-up method as deadlines approach is key. Ensure that your organization’s digital experience is seamless and easy to navigate Developing fresh and distinctive messaging that makes a case for support is and always has been a crucial step for launching a fundraising campaign.

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Fundraising Donor Celebrate Chicago 101

Qgiv

APRIL 26, 2022

Digital Wallets. The first of our nonprofit trends is the rise of digital wallets. Digital wallets are poised to change fundraising in a pretty drastic way. As digital wallets have become more commonplace, the number of donors making gifts via check has decreased. New to fundraising?

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Trend Camtasia Nonprofit Video 96

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Since you won’t be able to retarget anyone using Apple Mail with this method, you’ll have to come up with a new plan.

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Bloomerang

MAY 24, 2021

We are witnessing the rise of a new generation of donors and nonprofit employees. Brian Solis , Global Innovation Evangelist and Digital Anthropologist, calls this Generation Novel, or Gen N. The digital revolution created hyper-connection. The digital revolution created hyper-connection.

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Nonprofit Digital Virtual International 135

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action.

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Lesson Fundraising Digital Test 59

Pamela Grow

JANUARY 13, 2021

We continue to solicit donors using direct mail and emails. I predict that as many nonprofits see greater success with digital, they’ll abandon print. There’s a very specific revenue-generating formula we use in my Donor Newsletter class that is essentially foolproof. It also includes a business reply envelope.

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Newsletter Donor Retention Nashville 52

Achieve

DECEMBER 8, 2022

digital fundraisers. , You can even add a QR code to direct mail that leads to your organization’s account. Make sure to mention the contest in your regular emails and newsletters so your entire mailing list will know about it. online fundraising method that engages donors. digital fatigue. Just like.

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Social Media Relationship Donor Media 52

Achieve

JULY 28, 2022

Features like contactless payments and in-app purchases make the donation process simple and convenient, which tech-savvy generations will appreciate. . Most Millennial and Gen Z donors think of checkbooks and mailing as outdated. reveal that only 6% of Millennials are inspired to give via direct mail compared to 18% of Boomers. .

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Process Donor Pledge Demographics 52

Saleforce Nonprofit

JUNE 17, 2021

Here we break down popular integration options depending on your goals and budget, in order from the most simple and inexpensive to the more robust methods that require greater investment to accommodate complex requirements. Salesforce-generated HTML code may require additional styling. Solution: Web to Lead forms. Conclusion .

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Bloomerang

JUNE 1, 2022

Most nonprofits generate at least two “touches” with supporters during the year-end fundraising season using a variety of marketing platforms. Direct mail is the most popular year-end giving marketing method. This helps put a face to your appeal and generate empathy for your cause. Direct mail response rate.

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Guide Giving Nonprofit Metrics 109

Achieve

AUGUST 18, 2023

For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. You’ve probably heard that creating a multi-channel marketing strategy tends to be more effective than focusing on just one communication method.

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Marketing Ideas Sponsor North America 52

Top Nonprofits

MARCH 12, 2021

Consider adding direct mail appeals alongside your mobile strategy to capture a wider audience and boost your conversion rates. A rising trend in direct mail campaigns is including your text-to-give number and keyword in your letters, which is an effective way to integrate your digital and physical channels.

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Trend Campaign Fundraising Mobile 98

Connection Cafe

JULY 2, 2018

In days long past, the only channels an organization had to concern itself with were in-person and direct mail giving opportunities. Here are a few key takeaways: Direct mail still brings in the most money. Direct mail still brings in eight to nine times more money than email each year.

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Channel Change Fundraising Mail 28

NTEN

NOVEMBER 2, 2009

With multiple generations in the workforce and fundraisers trying to reach all segments of the population, it's necessary to tailor your fundraising and volunteer need requests to fit your audience. If Gen X is the MTV generation, you can think of the Millennials as the American Idol generation. Growing Up Digital ).

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Generation Myspace Broadcast Wiki 54

Bloomerang

AUGUST 21, 2023

For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move. Tailor your fundraising messages and methods to specific donor categories based on their preferences and behavior. Weekly communication is a basic standard.

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Action Report Practice Fundraising 75

Qgiv

SEPTEMBER 28, 2022

But you can generate even more revenue for your nonprofit by turning those new donors into recurring supporters. That’s why you should connect with new donors on a variety of platforms and in a variety of ways, not just digital ones. Earning these one-time donations helps you reach your year-end campaign goals, which is great.

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Donor Virginia Retention Gift 69

Nonprofit Tech for Good

DECEMBER 13, 2010

Title: Associate Director, Digital Marketing. On Facebook, we’ve had some great success with Facebook Causes generating donations and our Facebook Fan Page driving traffic to our stories on nature.org. Direct mail and e-newsletters are still the leaders. Organization: The Nature Conservancy. Name: Amy Ganderson.

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Social Media Conservancy Interview Media 206

Achieve

NOVEMBER 17, 2014

The direct mail piece targeted our older, wealthy donors – and if we didn’t hit the lofty goal we’d set, we wouldn’t have enough time to recover. But those of us with a different generational mindset can learn about our new environment by researching what comes naturally to them. The nonprofit sector’s fascination with Millennials.

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Get Fully Funded

OCTOBER 21, 2021

However, the fundraising compliance landscape still relies on old rules, despite the popularity of new digital methods. In general, offline fundraising activities refer to phone calls, mailing solicitations, events, and other similar donation generating practices. and Canada report preferring to give online.

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Course Online Fundraising Law 64

Achieve

JANUARY 31, 2022

Your eyes are going dry, your neck is cramping and you feel as if you’ve scrolled past every digital advertisement under the sun. digital fatigue. . Digital fatigue is a general state of disenchantment or disconnection that can arise after too much digital engagement. What is this affliction? Let’s dive in. .

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Digital Communication Tips Virtual 105

Beth's Blog: How Nonprofits Can Use Social Media

MAY 24, 2011

In short, the younger generation doesn’t want to be identified as a member and doesn’t see the value. Younger donors have different demands and the benefits of traditional membership are not enough to attract and enagement them. Ironically, the finding is echoed in this comment for the blog post over at WorkingWikily.

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DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. What your team might not realize, however, is that each of your separate digital marketing efforts should actively support the others. Final Tips for a Successful Nonprofit Digital Strategy.

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DNL OmniMedia

DECEMBER 15, 2020

Social media, digital advertisements, websites, and email have improved nonprofit audience outreach and fundraising. Why are so many nonprofits utilizing email in their overall digital strategies ? In general, the open rate for nonprofit emails ranges from 15-18%. Direct Mail. For example: Email. Donor Text Messaging.

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email Guide Marketing Online 52

Tech Soup

FEBRUARY 5, 2013

Effective donor engagement requires constant content generation. Using this method provides your organization with increased awareness and organic content to reuse for other marketing initiatives. For example, we've seen that people who are on more social networks tend to respond less to direct mail. Conclusion.

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DNL OmniMedia

FEBRUARY 9, 2022

GivingMail – Direct Mail Design. Digital marketing strategy development and support. Our expertise across all facets of nonprofit tech and digital strategy (plus our network of partners) gives us an edge on practically any project. GivingMail: Top Nonprofit Consulting Firm for Direct Mail Design. Why They Stand Out.

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DNL OmniMedia

MARCH 31, 2021

A strong brand is what generates and sustains engagement in the time between these two points. You should keep the future in mind when designing your brand identity, considering how both communication methods and public perception will evolve. Digital versus physical materials? Will your logo resize to fit different mailings?

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Guide Guidelines Nonprofit Mind 52

ASU Lodestar Center

OCTOBER 31, 2012

The word marketing is usually associated with profit generating tactics; however, inbound marketing is focused on organic growth. Outbound marketing consists of reaching out en masse in hopes of generating leads. There is much more to it than just subscribing to a mailing list, or infrequently sharing posts. Like this article?

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Marketing Effective Organization ROI 83

Everyaction

APRIL 23, 2018

Your digital tools should allow you to run A/B tests on email subject lines, to experiment with different options and prove what your supporters care most about. Only you can really know the people on your email list and what piques their interest enough to get them to open an email, read it, and take action.

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Connection Cafe

MARCH 4, 2019

Let’s start embracing the fact that the next 20 years will bring tremendous digital transformation in the nonprofit sector. While many nonprofit professionals are digital immigrants , we’ve had 20 years now to learn the language and customs of the digital native world. It was the right medium, but the wrong method.

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Online Giving Offline United States 36

NTEN

SEPTEMBER 13, 2010

As it turns out, The Red Cross used but one of several common methods to generate revenue from mobile phone owners. These methods are: Text message donations Text to voice donations Text message warmers Mobile Web site donations App sales In-app sales Sponsored apps. Text message donations. Text to voice donations. Charge $1.99

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Phone Mobile Method Haiti 94

Everyaction

JULY 18, 2018

Generating and maintaining prospect lists. Consider additional or “honorary” fundraising team roles to help offset some work for staff and/or generate additional interest in your campaign. For example, many consultants include fundraising appeals in emails to their mailing lists in support of their nonprofit clients.

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