Nonprofit Tech for Good

MARCH 25, 2014

Each generation living today has come of age with profoundly different experiences concerning mass communication and these differences directly impact how they give to nonprofits. Generation Z (Born 2001–Present, Currently Ages 13 and Younger). Generation X (Born 1965–1979, Currently Ages 35–49).

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Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Let’s focus on these four main channels: Direct mail.

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Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. M+R Benchmarks ] 0.23% of organic website visitors made a donation, generating an average of $0.77 billion—only 0.6%

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Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

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Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. These include direct mail, phone calls and messages, and in-person solicitations. They generate data-driven donation asks. Explore platforms like Keela.

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The NonProfit Times

MAY 10, 2024

The estimated 70 million Americans who belong to Generation Z show a promising commitment to the values of giving and generosity. This next generation is reshaping the giving landscape in ways predictably reflective of their status as digital natives while rallying around priority causes like social justice and climate change.

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Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

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Connection Cafe

MARCH 26, 2021

To be specific, many nonprofit organizations rely heavily on digital marketing due to its relatively low cost and quick delivery rates. Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy. Show Gratitude. Reach New Audiences.

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M+R

APRIL 24, 2024

Here’s a small sample of what you’ll find: Average online revenue declined by 1% in 2023, while direct mail revenue fell by 6%. Total advertising investment — including both digital and non-digital channels — increased by 13%. We also break down performance during the critical end-of-year fundraising period.

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Achieve

MARCH 4, 2022

Today, continually learning more about your donors, constituents, communities, and how they all engage with you can generate a lot of data. Digital privacy has become a major new fixture in public discourse across all sectors. Digital privacy has become a major new fixture in public discourse across all sectors.

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sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

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ASU Lodestar Center

APRIL 15, 2020

The digital age represents an opportunity for nonprofits to increase giving. Digital fundraising, specifically on social media channels, provides a way for nonprofits to connect to younger generations who do not have the time nor desire to receive lengthy appeal letters or printed newsletters. Facebook alone has 2.41

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Nonprofit Tech for Good

OCTOBER 22, 2020

Gone are the days of list acquisitions and swapping of mailing lists. It has been noted that it may take a digital prospect up to 12 digital impressions before they decide to donate. Far too many groups are not focusing their fundraising efforts on wide-scale donor acquisition efforts.

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Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Engage new donors from the start with compelling digital marketing. Let’s get started!

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Care2

SEPTEMBER 21, 2013

Last week Blackbaud along with partners HJC, Sea Change Strategies, and Edge Research released findings from the 2013 Next Generation of Canadian Giving study. The study looked at the following: What are the preferred giving channels for Generation Y (18-32); Generation X (33-48); Baby Boomers (49-67); and Civics (68+) ?

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Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. Lead generation campaigns are great for growing your list.

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Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Research the steps needed to create a direct mail fundraising program (e.g. bulk mail permits, rules and regulations, mail houses). your neighbors.

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Bloomerang

NOVEMBER 28, 2023

Credit card payments are donors’ preferred giving methods— 63% of donors prefer to give online with a credit or debit card , followed by direct mail (16%), PayPal (10%), wire transfer (5%), cash (4%), digital wallet (1%), and text-to-give (1%). Payout Timeline: 1-2 business days Pricing: Online transactions have a 2.9% + $0.30

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Pamela Grow

MARCH 7, 2024

Closeup Woman hand using Laptop pc with email icon, Email concept Creating your nonprofit’s digital strategy comes with its own set of challenges, from creating engaging campaigns to standing out in donors’ inboxes. See how one newsletter enjoys a 51% open rate with supporter-generated content. But how do you make yours engaging?

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Nonprofit Tech for Good

NOVEMBER 8, 2018

Together, digital communications inspire 74% of donors to give. 8) Generational differences are lessening due to technological advances. Millennials, Gen Xers, and Baby Boomers all prefer to give online and digital communications significantly influence their giving. In third place is an organization’s website at 18%.

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sgEngage

JANUARY 30, 2024

You may be most familiar with generative AI tools like ChatGPT, Bard, and DALL-E. Here are three strategies to leverage generative and data processing AI solutions to boost donor engagement: 1. You can use generative solutions to help draft full email messages, text messages, blog post outlines, direct mail letters, and more.

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Kindful

JUNE 15, 2021

Chances are, you already have at least some of the digital tools in place to collect donations. Social media is also an important digital tool to keep in your marketing and fundraising arsenal. Direct mail. Some people prefer to make a donation by mail. Online fundraising channels. Social media.

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Qgiv

APRIL 26, 2022

Digital Wallets. The first of our nonprofit trends is the rise of digital wallets. Digital wallets are poised to change fundraising in a pretty drastic way. As digital wallets have become more commonplace, the number of donors making gifts via check has decreased. New to fundraising?

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M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. However, digital can be a bit trickier.

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Whole Whale

AUGUST 25, 2021

Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Mail stats. Mail stats. Mail stats.

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Bloomerang

MAY 3, 2021

The last two are particularly suited to the current, digitally-revolutionized environment. . Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes). Enclose tribute giving envelopes in mailed newsletters and/or annual reports. Ready for the secret sauce?

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Nonprofit Tech for Good

APRIL 27, 2023

When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! Ideal for small nonprofits with limited funds for digital marketing.

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sgEngage

OCTOBER 17, 2023

Ensure that your organization’s digital experience is seamless and easy to navigate Developing fresh and distinctive messaging that makes a case for support is and always has been a crucial step for launching a fundraising campaign. During the campaign, you should aim to generate an influx of website traffic.

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The NonProfit Times

MAY 23, 2024

“I hear people say all the time that email is underperforming or dying, but that certainly hasn’t been the case for us,” said Rebecca Sparenberg, vice president of digital marketing for the Humane Society of the United States in Washington, D.C. Actual revenue generated is another datapoint. Research backs this up.

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Bloomerang

MAY 24, 2021

We are witnessing the rise of a new generation of donors and nonprofit employees. Brian Solis , Global Innovation Evangelist and Digital Anthropologist, calls this Generation Novel, or Gen N. The digital revolution created hyper-connection. The digital revolution created hyper-connection.

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Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Since you won’t be able to retarget anyone using Apple Mail with this method, you’ll have to come up with a new plan.

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TechImpact

JULY 16, 2014

According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. Direct mail. Generation demographic. According to a 2013 report by Blackbaud, each generation of donor has different giving tendencies. Image courtesy of Fundraiser Help.

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Bloomerang

SEPTEMBER 15, 2021

Here’s something I ask all of my clients and potential clients to consider: The revenue trajectory of your organization has much more to do with the leadership’s comfort level with investing in spending than with some of their revenue-generating ideas. They’re experts at securing contracts and digital marketing mavens.

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Cloud 4 Good

MARCH 2, 2022

The two most common forms of direct marketing are direct mail and telemarketing. Nearly all nonprofit organizations today rely on the significant stream of revenue generated through direct marketing. With the data stored and configured, all of the direct marketing-generated data can then be added to cooperative databases.

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Connection Cafe

NOVEMBER 7, 2013

Join Pam for an informational webinar “Who Gives: How Generations X, Y, Baby Boomers, and Matures Donate” on November 13th. Add to that the sheer size of the Boomer generation, and it is clear that they have taken the reins as the primary source of charitable giving now and into the foreseeable future. Matures (b.

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Qgiv

AUGUST 23, 2022

While it may be tempting to stick to one marketing channel, a multi-channel strategy uses email, social media, text messaging, and direct mail, to reach a wider audience and generate more excitement for your auction. Direct mail marketing. Either way, let your supporters know what kind of occasion they need to dress for.

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EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Founded in 2014, Great Good Strategy is an agency helping organizations and good-for-the-world companies take their digital marketing and fundraising from good to greater and thrive online.

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