Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

Analytics 59

Analytics University Difference Metrics 59

Nonprofit Tech for Good

MAY 13, 2022

It’s important to understand your traffic sources so you can attribute revenue to different ways you’re trying to find more donors. Are your conversion rates different for different audiences? They’re an industry-standard way to categorise traffic from all your different marketing initiatives. What are UTM s?

Donor 294

Donor Track Campaign Facebook 294

TechImpact

SEPTEMBER 17, 2014

Every nonprofit’s website is different. Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. That’s not a bold statement. Why should I spend the time reporting on them?

Analytics 158

Analytics Websites Nonprofit Attention 158

Nonprofits Source

AUGUST 31, 2023

Luckily, there are affordable and effective tools you can leverage to spread awareness and get people excited about your fundraising efforts—namely, your website. The best nonprofit websites out there incorporate smart fundraising strategies into their designs to attract the most attention and support for their initiatives.

Websites 52

Websites Results Fundraising Social Media 52

Allegiance Group

MAY 16, 2023

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. Website redesigns aren’t always fiscally feasible. Add landing pages.

Websites 52

Websites Alternative Nonprofit Conversation 52

Nonprofits Source

NOVEMBER 3, 2022

Luckily, there are affordable and effective tools you can leverage to spread awareness and get people excited about your fundraising efforts—namely, your website. The best nonprofit websites out there incorporate smart fundraising strategies into their designs to attract the most attention and support for their initiatives.

Websites 52

Websites Fundraising Calendar Social Media 52

Pamela Grow

SEPTEMBER 20, 2023

Imagine this: a new site visitor passionate about your cause is looking for an organization to support and lands on your website. However, they’re quickly met with a disorganized website design that makes it difficult to learn about your mission and how to get involved. Let’s begin.

Websites 52

Websites Donor Strategy Demonstration 52

Nonprofit Tech for Good

AUGUST 27, 2023

1) It Makes It Easier on Everybody Golf tournaments come with a number of moving parts and specifics to handle that are much different than those that come with a gala or auction. That means no processing paper forms, checks, or receipts and no entering and re-entering information in different spreadsheets.

Technology 241

Technology Fundraising Sponsor Registration 241

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. As we consider what makes a website successful, here are four things we believe are absolutely essential for your next website redesign. Consider how these various elements connect and work together to vocalize your mission and brand.

Websites 61

Websites Change Management Digital Government 61

DNL OmniMedia

NOVEMBER 22, 2022

While nonprofits are aware that setting up their account the right way can improve results, they often don’t realize that improving their website can also help lead to better results from Google Ads.” The columns help you track the trends of metrics like Expected Clickthrough Rate, Ad Relevance, and Landing Page Experiences.

Google 52

Google Results Websites Grant 52

Achieve

JULY 21, 2022

In this guide, we’ll dive deeper into the different kinds of Form 990 your nonprofit needs to consider, as well as insights and best practices to ensure that your nonprofit is able to breeze through the tedious tax filing process. the differences between each Form 990. In particular, there’s a specific. financial report. The tax year.

Difference 52

Difference Learning Files Nonprofit 52

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. If supporters are staying on your website or just viewing one page? Without tracking how your digital marketing strategy is performing, you can’t know how to improve or where to invest next to see results. Website traffic. by Zoe Allen.

Track 52

Track Digital Marketing Analytics 52

Association Analytics

APRIL 1, 2024

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. While the strategy is different from the Innovate and Differentiate strategy above, the steps are largely the same. Once you’ve identified what’s working, you can reinvest, and promote those projects.

Data 210

Data Strategy Associations Survey 210

Nonprofit Tech for Good

AUGUST 4, 2023

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. They often prefer to support traditional, well-established organizations with a proven track record of impact. organizations** 25.9%

Generation 245

Generation Giving North America Method 245

Byte Technology

AUGUST 19, 2021

By using Google Tag Manager (GTM), tagging your website, and using Google Analytics, you will collect plenty of helpful information to understand what your customers are seeking on your website. . Regardless of the type of website you have, digital marketing is most successful when there is a large amount of data to use.

Tag 130

Tag Google Management Websites 130

Forum One

MAY 12, 2021

An increasingly central MarTech approach to achieving this impact is through website personalization, a strategy that centers on the behaviors and interests of individual website visitors. What is website personalization? Personalization is important because it helps your website stand out.

Open Source 73

Open Source Personal Websites Open 73

Allegiance Group

FEBRUARY 27, 2024

Your website is arguably the most important tool you have in your fundraising arsenal. It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. How long did they stay on your website?

Analytics 52

Analytics Google Fundraising Track 52

Forum One

SEPTEMBER 7, 2021

While the look and feel of a new website is often top of mind and absolutely essential in making a resounding impression, there are also a number of non-design-related strategies that you need to take into account. There are many things to consider when planning a website redesign. Think beyond the website.

Websites 58

Websites Strategy Change Management Digital 58

Nonprofit Tech for Good

AUGUST 19, 2023

In this blog post, we will explore why online giving options are important and show you how to accept donations on your website with 7 easy steps. Transaction fees can differ between online giving platforms, so keep a close eye on ones with the lowest fees, like Keela , for instance.

Donation 215

Donation Digital Online Giving 215

Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. During a year-end campaign, it’s essential to track and analyze data from these multiple channels. Create your year-end campaign calendar.

Practice 243

Practice Fundraising Guide Channel 243

M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? What does that mean?

Benchmark 40

Benchmark Analytics Google Comparison 40

sgEngage

APRIL 8, 2024

Even though unrestricted funds don’t have mandates on how they should be spent, tracking and reporting on them is still important for both your donors and for your organization’s financial decision-making. A lot of individual donations, like ones that come through your organization’s website or through the Annual Fund, are often unrestricted.

Fund 87

Fund Chart Grant Report 87

Forum One

OCTOBER 17, 2023

For nonprofits and government agencies, products serve the same purpose but with a different focus. They directly contribute to the organization’s programmatic mission, making a significant difference in the lives of those they serve. Mission-Driven Product Examples Products can be websites, but not all websites are products.

Product 88

Product Develop Impact Case Study 88

NetWits

JUNE 6, 2011

Think about the websites you most visit: Facebook , Google’s Gmail , Calendars and Docs , Yahoo , Netflix , NYTimes , Friendster –what, you don’t use Friendster anymore? There are many reasons for logins, including security, functionality and personalized content–but also for tracking.

Websites 165

Websites Offline Doc Newsletter 165

CauseVox

SEPTEMBER 28, 2021

We’ve seen crowdfunding and peer-to-peer fundraising websites that knocked our socks off this year. So here it is: our favorite 7 crowdfunding and peer-to-peer website examples from 2021. They invited participants to track their minutes of any activity, from running to reading. What did they do that made their campaign unique?

Examples 83

Examples Websites North Carolina Virtual 83

Association Analytics

AUGUST 14, 2023

The difference is in the details and playing around with what you enter, much like an Internet search. Ideally, you’ll want to keep track of the output you’re getting so that you can continue to improve your prompt engineering strategy and future prompts. We believe this will be the wave of the future for associations.

Associations 317

Associations San Diego Las Vegas North Carolina 317

EveryAction

JUNE 21, 2023

” Technology like a unified constituent relationship management (CRM) platform with easy-to-use targeting functionality can help an organization running that issue awareness campaign to easily track and store the new and existing supporters who engage with their digital ads and social media posts.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Nonprofit Tech for Good

APRIL 2, 2023

So what exactly is this website that’s causing such a stir? It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. This information can then be given to your donors and used on your marketing channels.

Tools 361

Tools Fundraising Analytics Analysis 361

Connection Cafe

APRIL 7, 2020

Regardless, setting up the right goals in your Google Analytics account will give you insight into your audiences, and your nonprofit website performance. After all, your website is your biggest body of content. It pulls together so many different elements and assets of your brand, making it the most critical content you own.

Analytics 35

Analytics Google Goal Track 35

EveryAction

JANUARY 25, 2023

Whether you’re a large nonprofit looking for different ways to amplify your mission or a small team trying to stretch your marketing dollars, it makes sense to first seek out free advertising for nonprofit organizations. to maximize visibility across different demographics. Run multiple campaigns concurrently.

Volunteer 209

Volunteer Free Donor Grant 209

Care2

JULY 16, 2014

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. If you haven''t had a chance to look at the different analytic options, we''ll give you a short rundown. Facebook pages have also offered some insightful data on audience engagement.

Track 65

Track Twitter Analytics Metrics 65

Byte Technology

JUNE 17, 2021

Nearly everything can be traced and tracked, from cell phone records to ATM withdrawals. For online marketers, there is customer behavior digital tracking. At Byte Technology, we are experts at ensuring your website is well secured. What You Need To Know About Digital Tracking. Why does Digital Tracking matter?

Track 246

Track Digital Module Phone 246

Greater Giving

NOVEMBER 30, 2022

Do you have multiple spreadsheets related to different parts of your upcoming fundraising event? Simply use an item donation form on your website to collect donor information, utilize online ticketing for guest information, track sponsorship benefits, and simultaneously assign attendees to tables using easy-to-use seating features!

Software 97

Software Team Fundraising Registration 97

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. You may not see a significant difference in the features you’ll use when comparing free and paid options. Now let’s look at Excel , which a lot of nonprofits initially use to track their data.

Software 84

Software Free Tools Adobe 84

M+R

DECEMBER 9, 2022

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. GA4 has been built to provide cross-platform data, so user activity can be tracked across web and app access.

Analytics 91

Analytics Google Track Data 91

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM. Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team.

Profile 91

Profile Software Nonprofit Donor 91

Qgiv

APRIL 11, 2023

Regardless of the channel (website, email, mail, or the phone) or medium (in-person or digitally) you want to connect with donors in a way that is one-to-one, contextual, and collaborative. Tracking donor signals looks different at each organization. Your engagement should reflect that.

Donor 104

Donor Survey Social Media Database 104