Bloomerang

AUGUST 29, 2022

Nonprofits of all sizes are now running successful digital advertising programs —because you can reap the benefits of digital advertising whether you have hundreds, thousands, or hundreds of thousands to invest. I have been running digital ads for nonprofits for a decade. in digital ads for every dollar raised in online revenue.”

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Digital Program Tips Nonprofit 118

Nonprofit Tech for Good

JANUARY 1, 2023

Cause awareness and giving days are powerful themes upon which to launch digital marketing and fundraising campaigns. 23: Digital Learning Day — #DigitalLearningDay. Those who register and attend all three webinars in the series will earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good.

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Awareness Calendar Causes Giving 361

Nonprofit Tech for Good

FEBRUARY 11, 2022

Like everything else, though, pop-up technology has evolved considerably, allowing you to segment, test, and optimize. Test out the options. Just as we test landing pages and emails, test the layout of your pop-ups too. Test different CTAs, different value propositions, timing, etc. Use p op-ups only on desktop.

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Websites Work Test Nonprofit 321

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. However, to maximize the potential of campaigns, it is crucial to manage them effectively through digital marketing project management. Consider expanding beyond those platforms to test and reach a wider audience.

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Project Digital Marketing Impact 52

The Modern Nonprofit

JUNE 20, 2023

Estimated Reading Time: 3 minutes From Events to Online: Adapting Traditional Fundraising Methods for the Digital Age In the grand theatre of nonprofit work, fundraising is the showstopper act. Yet, for many nonprofits, the shifting backdrop of the digital age is presenting new challenges and opportunities.

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Method Digital Online Fundraising 88

Bloomerang

JUNE 14, 2021

Alarmed at how unprepared they were, they sped up their digital transformation. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. How much more of your donor communications went digital ? . What kind of digital touchpoints did you incorporate into your development strategies?

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Digital Strategy Nonprofit Phase 118

Forum One

APRIL 13, 2023

As we finish our three-blog series, we hope you have a better understanding of what service design is and why it’s important for the social sector. There are 4 key phases for service design: Align, Research, Ideate, and Prototype. Phase 1: Align You’ve decided to embark on a service design project!

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Phase Design Service Storyboard 46

Nonprofit Tech for Good

MAY 14, 2023

Without a doubt, more competition is needed in the search and digital ad space and should Google be ordered to sell its advertising platform, Bing is well-positioned to directly compete with Google — especially since Bing announced the integration of ChatGPT into Bing and Edge in February 2023.

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Tools Grant Google Search 260

Forum One

DECEMBER 13, 2022

How does fashion design relate to digital design? On a basic level, all designers gather inspiration from a range of sources and many design principles are consistent across different disciplines. Designers from around the world presented work inspired by issues in their community and the world.

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New York Design Phase Lesson 46

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2017

Almost four years ago, I wrote my experience as a participant n a design-thinking lab to give input on a digital strategy for a philanthropy. The design lab was facilitated by Pete Maher, founder of Luma Institute. I even facilitated design labs to help with the research for my book, The Happy Healthy Nonprofit.

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Facilitation Design Resource Taxonomy 123

.orgSource

FEBRUARY 5, 2024

It is the product of ongoing research to prepare our clients for success in digital markets. Sandy Marsico, Founder and CEO of Sandstorm Design, described the challenge of balancing risk with growth like this: “You need the courage to take chances and the stomach to handle anxiety. These funds are designated for experimentation.

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Associations Jordan Environment Model 221

Nonprofit Tech for Good

JANUARY 2, 2022

22: Digital Learning Day — #DigitalLearningDay. 101 Digital Marketing & Fundraising Best Practices for Nonprofits is a blog and webinar series on website design, email marketing, online fundraising, and social media best practices for nonprofits, NGOs, and charities worldwide. 2: World Wetlands Day — #WorldWetlandsDay.

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Awareness Calendar Causes Giving 359

Forum One

DECEMBER 1, 2021

“Digital transformation” may sound grandiose, but it just means the people, processes, and systems that leverage digital tools to help organizations realize impact. But that transformation was imposed without warning and caused many organizations to react rather than plan, pouring digital water on fires. The best trend?

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Trend Digital Data Storytelling 69

Media Cause

AUGUST 9, 2021

Within Media Cause’s Creative, Brand, and Design team, one of our favorite things to do— besides creating incredible work for our clients—is sharing inspirational and educational resources with each other: articles, POVs, webinars, classes, books, case studies, blogs, tutorials, cheese. Creative-problem solving on a small budget.

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Design Experiment Nonprofit Collaboration 52

Nonprofit Tech for Good

JANUARY 1, 2021

25: Digital Learning Day — #DigitalLearningDay. 101 Digital Marketing & Fundraising Best Practices for Nonprofits is a year-long blog and webinar series on website design, email marketing, online fundraising, and social media best practices for nonprofits, NGOs, and charities worldwide. 14: V-Day — #1BillionRising.

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Awareness Calendar Causes Giving 364

Whole Whale

DECEMBER 11, 2022

This article is for the overworked techie in charge of all of the digital things who just panicked that it is 2020 and there are new privacy laws. State boundaries more like digital country borders protecting State residents data differently. Special thanks to RoundTable Technology, a leader in cyber security for nonprofits.

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Law Digital Guide New York 52

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.”

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Analytics Google Digital Marketing 100

.orgSource

MAY 1, 2023

We need another term for “digital transformation.” Becoming a digital organization means infusing technology into your association’s ecosystem. Integration” is a word that I use frequently when I’m helping clients with digital initiatives. But digital markets revolve around reinvention. If only it were that simple.

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Collaboration Digital Build Organization 44

Forum One

SEPTEMBER 28, 2021

In our Service Design: Where Social Impact Meets Innovation webinar, we defined service design, described how service design fits into the social sector, and broke down how mission-driven organizations can apply it to their work. . There are 4 key phases for service design: Align, Research, Ideate, and Prototype.

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Phase Design Service Storyboard 46

Byte Technology

FEBRUARY 16, 2016

On the always-busy, forward moving road of digital technologies (sometimes the pace of advancement is astounding and even a little scary) it should come as no surprise that there are bound to be a few bumps and potholes. Looking for an example of digital disruption? Hence, you’ve become a victim of digital disruption.

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Digital Industry Org Model 100

Nonprofit Tech for Good

JUNE 4, 2022

Most charities had used the same tried-and-tested methods for decades (namely, galas and sponsored endeavors), but with new health and safety guidelines to contend with, this was no longer possible. Nonprofit fundraising had been due an upgrade to catapult it into the modern era for a while. When the pandemic hit, that event finally came.

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Method Fundraising Virtual Nonprofit 353

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2018

Last week at the IFC-Asia , I co-designed and facilitated a 90 minute workshop with Marco Kuntze titled “ The Digital NGO: The Journey from Paper to Screen.” There are different ways to design a participatory workshop. Each section lists best practices and processes for being a digital nonprofit.

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Participatory Digital Facilitation Exercise 76

CauseVox

JULY 26, 2023

In today’s digital landscape, mobile optimization is a game-changer for successful fundraising campaigns, and we want to show you how to leverage its power. Responsive design, streamlined navigation, fast loading times, and clear calls-to-action, and how they contribute to a seamless user experience.

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Relationship Gift Program Build 79

Nonprofit Tech for Good

MAY 8, 2019

By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. For more insights on branding, messaging, strategy, print and web design, sign up to receive Bureau for Good’s once-monthly articles here.

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Online Hunger Metrics Drupal 248

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. 4) Design your creative. For your copy, consider which appeals have worked best in other digital channels.

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Facebook Fundraising ROI Virginia 245

CauseVox

JUNE 30, 2023

In today’s digital landscape, mobile optimization is a game-changer for successful fundraising campaigns, and we want to show you how to leverage its power. Responsive design, streamlined navigation, fast loading times, and clear calls-to-action, and how they contribute to a seamless user experience.

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Mobile Campaign Create Strategy 69

.orgSource

JANUARY 22, 2024

Here on earth, empathy, or the ability to stand in someone else’s shoes, is equally valuable, and becoming more precious the further we move into the digital era. Recently, I’ve been writing about the importance of emotional intelligence for associations, particularly in their digital initiatives.

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Life Digital Data Skills 221

.orgSource

APRIL 25, 2023

I frequently encounter similar situations on digital transformation projects. Customize Present options designed to appeal to the people you interview. Present roles in ways that are designed to appeal to the variety of people you interview. Giving people the opportunity to move forward is a big plus for employee satisfaction.”

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Application Statistics Culture Job 221

CauseVox

JUNE 22, 2021

You may have heard that we’re getting ready to run our 4th annual Digital Fundraising Summit, but maybe you’re wondering if it’s got the information you want, or you’re uncertain about what to expect. You’re joining 6000+ pros attending the DSF4 on July 21-22 to learn the skills you need to grow digital fundraising all year long.

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Digital Fundraising Social Media Grant 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Here’s the method.

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Test Impact Experiment San Francisco 114

sgEngage

MARCH 8, 2024

It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space. When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. We look forward to this report every year.

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Benchmark Blackbaud Report Online 79

.orgSource

FEBRUARY 13, 2023

In digital markets, circumstances can shift quickly toward the unexpected. In fast-paced digital markets, strategies that include both opportunities and challenges are essential to growth. Then each concept is tested against a series of predefined criteria until only the most viable remain on the table. No one was exempt.

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Conversation Challenge Evaluation Associations 221

Allegiance Group

APRIL 15, 2024

Digital ad costs have increased much more quickly than direct mail. While the average price per digital ad went up by 24% in 2021, the price to send direct mail increased by only 1.57%. Donors can hold direct mail in their hands, making the message feel more real and inspiring than digital messages. Research and exploration.

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Mail Fundraising Nonprofit Channel 52

sgEngage

OCTOBER 17, 2023

Run NCOA and address standardization, test email addresses, remove deceased record — this is a year-round effort, but extra important for a big end-of-year push.” Ensure that it is designed to inspire and prompt action, and that donors can easily navigate to your optimized online donation form. Is there drop off? If so, where?

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Fundraising Donor Celebrate Chicago 103

Whole Whale

MAY 31, 2023

Making your email marketing strategy more accessible involves ensuring that your email content and design are inclusive and usable by people with a wide range of abilities, including those with disabilities. Incorporate good design practices to provide a great user experience and bring positive awareness to your brand.

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Accessibility email United Kingdom Test 52

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan. Chapter 3: Digital Promotion Strategies.

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Beginner Digital Marketing Guide 91

M+R

AUGUST 7, 2023

As we close out summer and head into fall, M+R is presenting a full slate of webinars that are designed to jump-start your fundraising plans. Spoiler alert: we’ll be talking influencers, creative testing, Scout Quest, and more.] The format is hella simple and a whole lot of fun: We’ll present a test. You guess the winner.

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Test Broadcast Influence Fun 52