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Demographics via Candid: Building a movement to promote equity in the social sector

Candid

A lack of standardized demographic data not only hinders our collective work to create a more equitable sector; it also requires nonprofits to take time away from their mission-driven work to respond to disparate requests by funders for this information. However, this power extends far beyond the walls of corporations.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

At all of these events, there are presentations and discussions about new products and new partnerships that associations can invest in and offer to their members. Is your product or service optimized for search, meaning can I find your product through Google or your site search? This is a mistake. Where are the friction points?

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Nonprofit Merchandise: How to Market Your Products

Media Cause

Branded products, such as t-shirts, mugs, tote bags, and even pet clothing, allow your nonprofit’s most passionate supporters to better represent your cause and make for thoughtful gifts. Asking for donations where supporters receive no tangible products or services in return has likely already made the challenges of marketing apparent.

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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. Product A’s price point is $1,000 so you only sold 20 units of that product. However, Product B’s price point is $100, which means you sold 200 units of that product.

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Connecting the dots: Fighting for equity through a data partnership 

Candid

When the Supreme Court gutted race-conscious admissions last summer and the American Alliance for Equal Rights followed with a lawsuit against the Fearless Fund, some in the philanthropic sector feared that demographic data had become a potential liability. Listening and addressing barriers But now, I’m not worried.

Data 98
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Are you getting the most out of your retention data?

Association Analytics

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Demographic/Career Info Perhaps you anecdotally think your executive level members are renewing at a higher rate but in reality, they are not.

Retention 169
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Level Up Your Marketing with Analytics

Association Analytics

Association membership marketing is much different than marketing a product for sale. Are you tagging your content, products and events? By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when.

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