Media Cause

JANUARY 10, 2023

Specifically, for your nonprofit merchandise, assess your audience by: Reviewing demographic data. While a younger demographic may want different products than an older one, consider other factors, as well. To learn more about your audience’s preferences, consider asking them through surveys and online polls.

Product 52

Product Marketing Nonprofit Audience 52

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Thorough understanding leads to big ideas. Creativity matters only if it sells.

Lesson 59

Lesson Fundraising Digital Test 59

NonProfit Hub

APRIL 17, 2024

Use this template to facilitate the persona creation process: This template offers space to add demographic and behavioral information about your personas and strategize your intended messaging. Research shows that interactive content earns more engagement and twice as many conversions as static content.

Practice 36

Practice Organization Nonprofit Content 36

Nonprofit Tech for Good

AUGUST 9, 2021

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

Linkedin 360

Linkedin Practice Social Media Sponsor 360

Whole Whale

MARCH 22, 2022

Now, in 2022 Pew Research surveys show that 87% of U.S. adults have heard of cryptocurrency and 16% have actually invested some amount ( Pew Research Center ). . This article goes through some of the larger trends and audience research around cryptocurrency owners. There are roughly 49 million crypto holders in the U.S. (~13%

Donor 52

Donor Difference Ukraine Podcast 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

Consider these two sample audiences: “Canadian women” or “18 to 30-year-old women in BC or Alberta who live in cities with more than 100,000 people” Of course, most NGOs can’t afford to hire the kind of market researchers you’d need to produce a sophisticated work-up of who your core audience is.

Analysis 105

Analysis Audience Test China 105

NTEN

SEPTEMBER 19, 2011

Polling your supporters and constituents can provide invaluable information to discover the unmet or insufficiently satisfied needs which your organization can help fulfill in order to boost donations. In many ways, the fundraising response acts as a vote on the credibility and image of your entire organization. Segment your constituents.

Tips 81

Tips Fundraising Benchmark Survey 81

Achieve

FEBRUARY 9, 2024

For example, younger generations prefer interacting via social media, while older demographics tend to use email more often. Conduct audience research using your donor database to determine your supporters’ demographics and preferred communication platforms. Social media polls. Online contests or challenges.

Digital 52

Digital Communication Tips Poll 52

Connection Cafe

MARCH 10, 2014

Research Your Audience. Apply surveys, polls or conduct complex market research with a versatile tool and analyze the results. Apply surveys, polls or conduct complex market research with a versatile tool and analyze the results. It’s fun and effective. And, in many instances, raw data is your best friend.

Communication 36

Communication Action Interaction Audience 36

NonProfit Hub

JUNE 24, 2015

They are largely the demographic that determines the latest trends in culture, technology and everyday life. According the the research, 84 percent of the millennials surveyed made a charitable donation in 2014. Millennials are the people that make cool. However, millennials don’t operate in a vacuum. Millennials give.

Volunteer 28

Volunteer Donation Sponsor Companies 28

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 7, 2008

The demographics of the room was 35% Gen Z, 10% Gen Y, 15% Gen X, and 40% babyboomers like me. 1) Audience Stand Up Poll: Whenever I talk about social media and nonprofits, we talk about audience. I also always show a slide about the age demographics of email users. Here's the full room exercises. (1)

Social Media 56

Social Media Intergenerational Difference Remix 56

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2006

" I challenge that notion applies to all folks who use RSS readers, but I don't have any firm research to stand on. I wonder how patterns of behavior differ based on learning styles, Myers Briggs Profile, demographics or technical skill? So, here's another poll designed to learn about RSS subscription behavior.

RSS 50

RSS Change PDF Blogger 50

Achieve

JANUARY 31, 2022

Younger generations prefer interacting via digital platforms like social media, while older demographics tend to use email. . Conduct audience research using your donor database to determine your supporters’ demographics and preferred communication platforms. Pre-event surveys and research. Social media polls.

Digital 105

Digital Communication Tips Virtual 105

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2008

The question I was asked had to do with the demographics of social media. Twitter Poll - ???Which See also Corona Research - Who Uses the Internet? It made me think about another digital divide - for those who don't have the Internet connection or haven't yet engaged on Twitter - the knowledge divide.

Web 61

Web Social Blogger Stats 61

Care2

JANUARY 15, 2009

Gather demographic info if you don’t already have it. Get Interactive: Ask people to take a poll or share a story. 60) Search « What Makes A Campaign Go Viral? Survey Your List: Ask your subscribers which subject areas they are interested in reading about. by age, interest, activism level).

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Achieve

JANUARY 31, 2022

Younger generations prefer interacting via digital platforms like social media, while older demographics tend to use email. Conduct audience research using your donor database to determine your supporters’ demographics and preferred communication platforms. Social media polls.

Digital 52

Digital Communication Tips Virtual 52

Nonprofits Source

NOVEMBER 8, 2022

Research your target audience. Understand your target audience’s demographics, motivations, employment status, education levels, and other information that reveals insight into who they are. . Incorporating a variety of content, from explainer videos to interactive polls, will help engage your audience on multiple levels. .

Content 75

Content Strategy Create Websites 75

AccelEvents

JUNE 30, 2021

When discussing step one, Maddie welcomed community member Cecilia, events and communications coordinator from Ontario, Canada, who works for a national non-profit that researches barriers of skilled trades work. . The research you do in step one, and the data you collect in step three should help with this. Step One: Plan.

Virtual 91

Virtual Audience Metrics Sponsor 91

Bloomerang

AUGUST 21, 2021

But first what I want to do is just ask Steven to launch a poll to gauge where you are right now with regard to feelings about promoting legacy giving in your nonprofit. So the poll is just sticking up here. So, anyway, Dr. Adrian Sargeant and Elaine Jay do a lot of research on donor retention and fundraising. Okay, there we go.

Video 132

Video Giving Gift Donor 132

Bloomerang

MAY 21, 2021

And Steven, I forgot to check in with you about the poll. But are you able to launch the poll at this point? You want to close the poll? . Research shows that the majority of nonprofits are not working off a strategic plan. And a demographic analysis, what are the demographics of our boards, staff and clients?

Video 125

Video Nonprofit San Francisco Question 125

Museum 2.0

AUGUST 21, 2008

Josh and Charlene introduce Fred Reichheld's research into the relationship between percentage of energized customers and business growth. If you have both critics and spectators in your visitor demographic, you have fertile ground for ratings and reviews.

Museum 20

Museum Review Rate Voice 20

NonProfit Hub

JANUARY 2, 2018

The nonprofit also saw success when they polled young people months after the videos were released and saw a 55 percent increase in those who agreed that, even if you smoke occasionally, you’re still supporting Big Tobacco. Research your audience. What can you learn from truth’s campaign?

Social Media 46

Social Media Campaign Greece Media 46

Tech Soup

AUGUST 5, 2013

The website compiles a large amount of mostly economic data on each country and also regions within countries like the government expenditures on health and education, population and demographic stats etc and compiles the information in to easy to understand graphs and maps. that address poverty in the world.

News 62

News Technology gMail Haiti 62

Amy Sample Ward

APRIL 28, 2009

data from edison research from 2008 on podcasting listenership. well educated demographic, avg income over 100K. Poll your constituency to see what they are already listening to to find themes that are appealing etc. Who is your audience? existing and target. about 50/50 male/female. fluent and engaged online.

Podcast 123

Podcast Support Files Audio 123

Care2

APRIL 17, 2008

6 Comments | by Share Article in Marketing Research , Online Fundraising , Social Networking , Trends Reader Comments (6) Very interesting indeed. Im curious about the demographics of who was surveyed.and who most often makes up donors. The limits of survey research.) A slightly distorted view?

Social Network 28

Social Network Social Media Network Advocacy 28

Care2

APRIL 16, 2008

6 Comments | by Share Article in Marketing Research , Online Fundraising , Social Networking , Trends Reader Comments (6) Very interesting indeed. Im curious about the demographics of who was surveyed.and who most often makes up donors. The limits of survey research.) A slightly distorted view?

Social Network 28

Social Network Social Media Network Donor 28

Achieve

MARCH 17, 2023

For instance, if your nonprofit is targeting an older demographic, it may not be worthwhile to invest time into developing TikTok videos, but sending direct mail and sharing Facebook updates could be helpful. Leverage your nonprofit’s CRM and take a look at your average donor’s age, location, and other relevant demographic information.

Channel 52

Channel Donor Demographics Social Media 52

Achieve

JANUARY 1, 2018

First: A word about racial categories in research. Achieve researchers seek to match the subsets of a population we study as closely to the larger population’s demographics as possible. Achieve’s findings are part of its research for. percent of the research sample, close to the 5.7

North Carolina 52

North Carolina Attitude Poll Research 52

Connection Cafe

OCTOBER 6, 2017

Millennials are dissatisfied with and uncertain about America’s future , says the most recent research released by Achieve in the Millennial Impact Report, The Power of Voice: A New Era of Cause Activation and Social Issue Adoption. Those are just the first of the surprising statistics to emerge from the research.

Voice 44

Voice Donor Volunteer Phase 44

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2011

The first goal of the Facebook Ads campaign was to use Facebook as a market research tool to hone the messages identified by a baseline poll specifically for each micro-audience of targeted voters in Florida and for each demographic group. The learnings from this market research would be used across all other media buys.

Experiment 93

Experiment Florida Case Study Adwords 93

Bloomerang

APRIL 2, 2021

My trusted sources, if you want to do a little bit more research anytime I cite a statistic, it’s always going to be from Pew Internet, M+R Benchmarks, Global Trends In Giving. But The Harris Poll that was conducted between late March and early May found that between 46% and 51% of U.S. You want to look at the demographic makeup.

Social Media 82

Social Media Trend Video Marketing 82