Best Practices for Donor Acquisition and Retention Through Direct Mail
Bloomerang
JULY 7, 2022
Grey Matter Research addressed long-standing myths about donor communication in The Donor Mindset Study III. With that in mind, we recommend incorporating direct mail into your fundraising plan. A 2020 study by Ballantine found that direct mail response rates ranged from 5-9% compared to 1% for email. Define your audience.
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