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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

Grey Matter Research addressed long-standing myths about donor communication in The Donor Mindset Study III. With that in mind, we recommend incorporating direct mail into your fundraising plan. A 2020 study by Ballantine found that direct mail response rates ranged from 5-9% compared to 1% for email. Define your audience.

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Key Culture Tip: Great Minds Don’t Always Think Alike

NonProfit Hub

According to a study in Administrative Science Quarterly , the benefits from demographic diversity are more likely to show in organizations with a collectivist culture. That is, organizations that prioritize working together as a group as opposed to individual efforts benefit more from demographic diversity.

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How to Read the Minds of Your Donors

NonProfit Hub

The ability to read minds. What if I told you that you can enter the minds of your donors without even meeting them? By using data, case studies and a bit of basic psychology, you can gain valuable insight about your supporters that can lead to an improved fundraising strategy. It’s sort of the ultimate power, isn’t it?

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Preparing Your Association for AI

Association Analytics

Keep in mind that the more specific the model gets and the more specific the training dataset, the better outcomes you’ll find. A simple first step would be to complete a time study of all your tasks to determine what you might want to automate. The key to determining which tools to work with depends on your goals.

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The overhead myth: crash course to fundraising transparency

Candid

With that in mind, let’s dive into the article, starting with a quick definition of the overhead myth itself. With that in mind, the overhead myth refers to a pervasive understanding across organizations’ support bases, through which donors and funders use the overhead ratio to measure an organization’s effectiveness.

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A look back at Issue Lab’s top philanthropic resources in 2022

Candid

Candid’s Issue Lab provides access to more than 33,000 philanthropic resources, which include reports, studies, surveys, and toolkits that cover a variety of issue areas and are contributed by social sector organizations from around the world. Expanding Equity: Inclusion & Belonging Guidebook , by the W.K.

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Studies show that 63% of Gen Z consumers were more excited about direct mail in 2022 than they had been in previous years. After assessing how these donors already interact with your nonprofit, you can build target donor profiles based on demographics, psychographics, giving habits, and preferred communication channels.

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