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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

Grey Matter Research addressed long-standing myths about donor communication in The Donor Mindset Study III. With that in mind, we recommend incorporating direct mail into your fundraising plan. A 2020 study by Ballantine found that direct mail response rates ranged from 5-9% compared to 1% for email. Define your audience.

Mail 107
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4 Top Healthcare Technology Trends to Watch in 2023

DNL OmniMedia

With this in mind, we’ll highlight four digital healthcare technology trends that your organization may benefit from tracking: Artificial Intelligence Cloud Integration Enhanced Data Privacy Security Personalized Healthcare Before discussing each trend in detail, it’s important to acknowledge the role of these technologies.

Trend 52
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We’re 39 percent similar; how can we be exponentially better?

Candid

Holding questions about power and privilege in mind, is it still justifiable that such waste is required of nonprofits? Project Demographics/Orientation/Status (2 percent). Organization’s Founding Date/History. Staff Demographics (Age, Ethnicity, Gender, Immigration Status). About the TAG study.

Grant 111
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How New and Traditional Media Can Work Hand in Hand

NonProfit Hub

When it comes to marketing in the nonprofit sector, this period of history is unlike anything we’ve seen before. A 2016 study found that digital media’s growth hasn’t lead to a decrease in traditional media’s effectiveness. Keep in mind that digital and traditional media should have a symbiotic relationship. The solution?

Media 56
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Enhancing Your Prospect Research Efforts: 3 Things to Try

DipJar

Your organization’s CRM: Your CRM can tell you if a prospect has volunteered or donated in the past and if any of their family members, friends, or professional colleagues have a history of involvement with your organization. . Here are five things to consider: . Your organization’s needs. Organizational culture.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

The 5 key points from “Ogilvy on Advertising” Do your homework – Study the product, its competitors, and research consumers’ views before developing advertising. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Thorough understanding leads to big ideas.

Lesson 59
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Unicef’s Little Bet on Pinboard

Beth's Blog: How Nonprofits Can Use Social Media

There was a study a while back that noted 1 out of 5 pinterest users purchase products of items they have pinned. The number of donations so far is smaller than the study you mention (1 in 5 of the pin volume). UNICEF has a history of innovation. Plan your content and any calls to action with this in mind. -