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List of Donor Wealth and Lead Tracking Software

Whole Whale

Lead tracking software is common in the business-to-business (B2B) world where sales teams need to know the when/where/who of companies checking out their online resources. The ability of these tools to connect web behavior, third-party data, and CRM integrations ensure these tools pay for themselves when used correctly.

Track 52
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Level Up Your Marketing with Analytics

Association Analytics

How are you tracking success? By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Integrated data will help you better segment and build personas that are unique to your association.

Analytics 169
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Advancing racial equity for effective environmental grantmaking 

Candid

EGA has a long-standing history that includes more than 10 years of data collaboration with Candid, to support their Tracking the Field (TTF) research program. The stakes are high, but there’s good news: EGA has leveraged the vast reach of Candid’s demographic data to help unlock critical insights for equity in environmental philanthropy.

Effective 104
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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Then, tailor your communications according to each persona’s demographics, behaviors, preferences, and motivations. Optimize your website Successful digital marketing campaigns always have a comprehensive, compelling website at their center. Leverage third-party integrations.

Map 52
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An Open Source Website Personalization Tool for Mission-Driven Organizations

Forum One

An increasingly central MarTech approach to achieving this impact is through website personalization, a strategy that centers on the behaviors and interests of individual website visitors. What is website personalization? Personalization is important because it helps your website stand out.

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5 New Google Analytics Statistics For Nonprofits

TechImpact

The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Want to know how many people landed on your website this month? Implement offline conversion tracking. No problem. Use funnel conversion tools.

Analytics 223
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bbcon 2023: The Must-Attend Grantmaking Sessions for Leaders

sgEngage

From gathering demographic data to understanding your grantees’ experiences, grantmaking organizations have been working through many multifaceted conundrums this year. Don’t miss the conversation with Olympian and cancer survivor Chaunte’ Lowe, and check the bbcon website for more great mainstage speakers.