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Preparing Your Association for AI

Association Analytics

With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees. With the amount of data available, tools are leapfrogging each other monthly, which means it might take some research to find which one works best for you.

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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

Grey Matter Research addressed long-standing myths about donor communication in The Donor Mindset Study III. There are some in the industry who preach that older donors simply won’t accept digital communication, or that young donors reject traditional mail ,” said Ron Sellers, President of Grey Matter Research. Refer to the data.

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5 Types of Stories for Non-Profit Fundraising

The Storytelling Non-profit

We know from Penelope Burk’s research that donors want to know 1) how their money was used and 2) what impact it had after making a gift. One of the challenges we all come up against in fundraising is standing out in donors’ minds, hearts and ultimately wallets. What has influenced this difference? The Impact Story.

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5 Game-Changing Marketing Tips to Maximize Auction Exposure

DNL OmniMedia

Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Demographics. Partnering with an influencer. Reach out to well-known influencers in your nonprofit space to promote your event online and come in person. Previous engagement.

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How to Build a Social Media Following: Top Secrets Revealed

Nonprofits Source

That means you must have a comprehensive understanding of your supporters’ demographics and interests Leverage tools like your CRM platform and previous social media analytics to pinpoint who your audience is and what they care about. The content you post should be crafted with your platform and audience in mind. Let’s dive in!

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5 Tips For A Winning Nonprofit Digital Advertising Program

Bloomerang

Which business or organization comes to mind first? It’s also important to keep lifetime donor value in mind, because an ad campaign may be breakeven or low return on ad spend but still well worth it to acquire new donors who will give again and again. This is where the added value comes in: Your digital ads are also user research.

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Nonprofit Merchandise: How to Market Your Products

Media Cause

With that in mind, let’s start by exploring how to assess that audience. . Specifically, for your nonprofit merchandise, assess your audience by: Reviewing demographic data. While a younger demographic may want different products than an older one, consider other factors, as well. Partner with influencers.

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