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Preparing Your Association for AI

Association Analytics

With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees. Keep in mind that the more specific the model gets and the more specific the training dataset, the better outcomes you’ll find.

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4 surprising revenue boosters for your association

Nimble AMS

Essentially, AI can help you adjust your marketing and engagement approaches for specific members to provide them with valuable offers that can influence their purchases. And keep in mind that consumers expect personalized engagement these days. Personalization – Personalization is key to keeping your members engaged.

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Why You Should Move Away From Using Nonprofit Donor Personas And Toward Donor Identities

Bloomerang

That’s why effective fundraisers understand the difference between demographics and psychographics. Demographics often factor into creating personas. Unfortunately, going solely off of demographic information often results in a two-dimensional view of a person. . The best tool I know is the open-ended question.

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5 Types of Stories for Non-Profit Fundraising

The Storytelling Non-profit

One of the challenges we all come up against in fundraising is standing out in donors’ minds, hearts and ultimately wallets. Chances are, your unique perspective might influence your programming choices. What has influenced this difference? Here’s a list of my favorite questions to ask a donor when telling a giving story.

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5 Game-Changing Marketing Tips to Maximize Auction Exposure

DNL OmniMedia

Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Demographics. Partnering with an influencer. Reach out to well-known influencers in your nonprofit space to promote your event online and come in person. Previous engagement.

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How to Build a Social Media Following: Top Secrets Revealed

Nonprofits Source

That means you must have a comprehensive understanding of your supporters’ demographics and interests Leverage tools like your CRM platform and previous social media analytics to pinpoint who your audience is and what they care about. The content you post should be crafted with your platform and audience in mind. When should you post?

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Nonprofit Merchandise: How to Market Your Products

Media Cause

With that in mind, let’s start by exploring how to assess that audience. . Specifically, for your nonprofit merchandise, assess your audience by: Reviewing demographic data. While a younger demographic may want different products than an older one, consider other factors, as well. Partner with influencers.

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