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Engaging Donors Across Generations On Giving Tuesday and Beyond

DonorPerfect

Donor segmentation based on common demographics, such as previous donation amount, income level, and geographic location, is a powerful method to achieve this goal. One of the most valuable approaches is segmenting donors by generation.

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Member Retention Strategies For Professional Associations

Association Analytics

Standardize retention calculation: It’s difficult to tell how strong your member base is at any given time if there’s no standardized method for counting it. You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more.

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professionals

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5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

This generation of donors, born between 1997 and 2012, are excited and passionate to support the missions they care most about. More information about this influential generation can be found in the blog post, Generational Giving: Generation Z Giving Trends, Preferences, and Patterns.

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The Top 9 Nonprofit Credit Card Processing Solutions

Bloomerang

Leveraging a secure payment solution throughout the donation process strengthens donor trust and allows them to use a convenient payment method. Other payment processors integrate Stripe and Paypal, so nonprofits may not be able to access nonprofit-specific giving methods and may be charged additional fees. per transaction.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. By dividing donors into groups based on characteristics like giving history, engagement level, demographics, and interests, nonprofits can tailor their messaging and approach to each segment’s preferences and motivations.

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Crypto Fundraising 101: How to Start Fundraising Crypto & NFT Donations

sgEngage

Cryptocurrency (crypto) has become the fastest-growing donation method in the US, and crypto investors are one of the most desirable donor communities in history. Nearly one-third of hedge funds are moving into crypto, which means crypto may become the most tax-incentivized donation method for many wealthy Americans. Conclusion.

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Unlocking Digital Giving: 7 Essential Steps to Accept Donations Online

Nonprofit Tech for Good

Online giving options also provide a range of payment methods, allowing donors to give using their preferred payment method, whether that’s a credit card, PayPal , or another online payment service. 5) Donor Engagement Offering online giving options is a smart move to amp up how involved your donors are with your organization.

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