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Using Data to Make Annual Giving Work for You

sgEngage

No, we prefer to build relationships en masse, using data-driven insights to tell us what our donors really want. I want you to have the confidence (and your leadership team to have the confidence in you) that with data and time, you can make annual giving work for your organization. Segment your data, but don’t OVER-segment.

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Direct Mail Is Here to Stay (and How)

Everyaction

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

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10 Fundraising Statistics Every Nonprofit Should Know

Neon CRM

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.

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7 Ways Technology Upgrades Your Nonprofit’s Golf Fundraiser

Nonprofit Tech for Good

So instead of creating a costly promotional mailer, then asking supporters to fill out the form, track down a stamp, and mail it back, you simply share a link where folks can register online with a few simple, secure clicks. Visit golfstatus.com/demo for more information or to get qualified.

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[ASK AN EXPERT] What is the Best Way to Acquire Donor Phone Numbers?

Bloomerang

We have many long-time donors for whom we only have a mailing address. Our online form for giving collects more, but most gifts still come by mail. Learn More There are also donor data append services you can purchase. There are many data append or enrichment services available such as Donor Search , iWave or Wealth Engine.

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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

Start by looking at your data from a wide lens. As you look at the data in aggregate, do so for both members and non-members to get a big picture of engagement behavior. Use your data to find out how your customers interact with the organization and how it changes over time, which can help you understand member journeys.

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Event Data Management: How To Make The Most Of Your Data

Qgiv

Donor data can help nonprofits make better fundraising decisions. But the data you collect shouldn’t come from donors’ gifts alone. With their participation comes a wealth of valuable event data. Read on to learn how to start making the most of your event data. What is event data and how is it managed?

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