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Hire Fresh Talent—But Before You Shop, Check the Fridge

.orgSource

Whether the new hire is a junior employee or head of a key department, they will represent the brand experience you want for members and shape the culture you seek for your staff. In this competitive environment, the impact that people make on brand and culture has never been more important. On a recent Association 4.0

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Should You Add An Emoji To Your Nonprofit’s Email Subject Line?

Bloomerang

Consider your nonprofit brand’s image and how emojis fit into it. Send two versions of the same email—one with an emoji in the subject line and one without—and track the response rates to see which performs better. Cultural sensitivity : Be mindful of cultural differences and interpretations of emojis.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Ideally, your website and blog content display a large default image when shared on Twitter (and all social media).

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

A lot of what we’ve inherited, it’s based on white dominant culture,” she said. “If It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.”

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

A lot of what we’ve inherited, it’s based on white dominant culture,” she said. “If It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.”

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iOS 15 Email Marketing: Adapting to Increased Privacy

Whole Whale

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Image courtesy of Apple. While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data.

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Delivering a Better Volunteer Experience: 5 Tips for Nonprofits

Volunteer Hub

Incorporating multimedia such as videos, images, and animations can help volunteers understand complex concepts better and keep them engaged. Foster a culture of recognition. A culture of recognition can create a positive environment and increase volunteer retention rates. Leverage multimedia. Ongoing support.