article thumbnail

4 Types of Donor Personas for Effective Nonprofit Fundraising

Nonprofit Tech for Good

The next question, of course, is how? If you’ve never done so, developing donor journeys (also known as donor journey mapping) can feel like quite an undertaking. Donor journey mapping can be as complex or as simple as you like—as with all new things, it’s best to start simple and grow from there. Start with a goal.

Donor 305
article thumbnail

New Year’s Resolutions For Your Website in 2024

The MatrixFiles

Meet with your membership database and marketing team to map the member join process and map the journey. Of course, your organization could opt for a total website redesign, which would presumably help you tackle a whole lot of regrets, challenges, and issues. Where are the friction points? And so and so forth.

Websites 272
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Online Marketing Strategy Starts With a Map

NetWits

Do you ever feel like you’re approaching your digital marketing without a map? You’re of course always trying to drive traffic here, to bring people into your spaces, and to lure them back again and again through the fabulous parties you host (a.k.a. Of course we’re planning for how these channels intersect.

Map 146
article thumbnail

Mapping the Donor Engagement Cycle: A Visual Guide to Stronger Connections

Neon CRM

Of course, these methods will all depend on your nonprofit’s specific donor base and your resources. Of course, not all nonprofits have the resources to do this. Of course, you don’t repeat the same mistakes. If you can only have one newsletter, it should be aimed at general audiences. Contact us for a demo.

Map 52
article thumbnail

Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

Explore how the strategic integration of SWOT analysis, audience mapping, SMART communication targets, channel identification, content strategy, execution and evaluation, and high-level communications planning can shape a successful digital transformation.

Digital 299
article thumbnail

How To: DIY Community & Content Mapping

Amy Sample Ward

During this time, I’ve help create community maps and strategic plans with my own team and with many other groups. More and more often, I get asked at conferences or on the blog for more information about how to create a community map or content plan. Community Map. Why : Why map your community? Content Map.

Map 122
article thumbnail

100 Courses in 100 Days for Alzheimer’s

Givinga

What could have been a short golf trip turned into 100 courses in 100 days, as the 57 year old Bostonian Dave Blakelock recognized the opportunity to do something big. When Dave had shown his mother, Dorothy “Dot” Jardine, the golf tour map, she smiled, telling him he was crazy—which he agrees with. His mother had passed away.

Course 40