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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate ! In your email, all you have to do is incorporate a button that reads “Click here to access your company’s matching gift form” and links to the appropriate web page.

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Conversational Marketing is the Norm, Not the Exception

Forum One

Conversational marketing is the norm, not the exception. As organizations explore heading back to the office, cultural institutions re-open, and nonprofits relaunch in-person opportunities to connect, conversational marketing is a valuable way to deepen connections with online visitors. Modernized communication.

professionals

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Build a Marketing Dream Team—Welcome AI

.orgSource

I wasn’t able to cover Jane and Amy’s conversation in one post, so I’m taking up the thread again here. There’s a lot of news right now about people using AI to achieve better results. Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.),

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5 Easy Ways Your Website Can Boost Your Fundraising Results

Nonprofits Source

Web design is still a relatively new field that’s changing all the time, but the resources available to your nonprofit make it easier than ever to transform your site into a conversion machine. For example, if you’re hosting a webinar, you can integrate Zoom into your website by using the Web Meeting SDK.

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Making the world more accessible with web design

Candid

It’s not uncommon for copywriters or web developers to accidentally create accessibility barriers for aesthetics or convenience. But if your web design isn’t accessible, you risk missing out on online donations and other conversions. How can web design affect your nonprofit’s accessibility? What is web accessibility?

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7 Secrets to Increasing Online Fundraising Results and Wowing Donors

NetWits

If your organization is new to online giving: Look at Web Traffic. Start by scrutinizing your web traffic. Once you start to learn more about your web traffic you can make intelligent decisions about how to optimize your website to achieve the best online fundraising results. Pay Attention to Referrals. Search engines?

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The science of web forms and why nonprofits need to master it

The Nerdy NonProfit

Web forms are handy ways for organizations to capture insights about users, but research shows there are science-backed principles about web form construction and how to create them for maximum effectiveness. In the nonprofit sector, web forms are also useful for donation collection purposes. Pay attention to usability.

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