8 Ways to Improve Your Matching Gift Emails & Drive Results
Neon CRM
MAY 22, 2023
In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate ! In your email, all you have to do is incorporate a button that reads “Click here to access your company’s matching gift form” and links to the appropriate web page.
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