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International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

Our discussion about the Summit Award launched a wide-ranging conversation. She’s also the author of two books, “Building Your Brand” and “Connect to Influence.” “The We’re pleased to report that since the program’s launch in 2016, more than 7.7 Consider your association’s voice. million adolescent girls and more than 4.2

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

What could be more personal than a good old-fashioned conversation? Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership. Branding depends on creating multiple messages that speak with one powerful voice across the association.

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Three benefits of developing thought leadership content at your association

Nimble AMS

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Thought leadership material allows you to begin a conversation with your unique industry insights. Watch as this open conversation with staff transforms the culture at your organization.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership. Branding depends on creating multiple messages that speak with one powerful voice across the association.

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New on SSIR: Give Permission to Peer Influence

Amy Sample Ward

You can read the post and join the conversation on the SSIR blog here , or read the copied post below. —– A new report from the team at Forrester came out last week: Tapping The Entire Online Peer Influence Pyramid. Giving permission to the community to have conversations without you requires trust.

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Social Trends for 2024

Media Cause

The monthly social trends report from Media Cause spotlights the biggest trends on social media each month, and spotlights how nonprofits and social good organizations can use social media effectively to reach and engage with their audience. Because of this, micro- and nano-influencers are more important than ever. Truly, what a time.)

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