Association Analytics

FEBRUARY 14, 2022

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. Paint a picture that your audience will recognize themselves in. This will help increase membership and revenue.

Analytics 169

Analytics Language Associations Case Study 169

Tech Soup

JULY 19, 2017

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. The equipment is mostly analog: the index cards and colored dots pictured below, plus a place to record the results. Content Creation.

Exercise 55

Exercise Social Media Offline Content 55

Roundtree

DECEMBER 8, 2022

Nonprofits often err by either underinvesting in their annual report or overloading it with too much content. Mission + Metrics (2-4 pages). Share key impact metrics. How many places did your organization reach? Include at least one picture and one key stat with each program. . Remind donors why you exist.

Report 52

Report Create Metrics Nonprofit 52

Achieve

DECEMBER 8, 2022

Use social media for quick updates and fun content. Use links to lead them to places where they can take action or learn about important updates. . Use social media for quick updates and fun content. Use all your content to start conversations with your supporters, then provide opportunities to continue them. .

Social Media 52

Social Media Relationship Donor Media 52

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. Unless you understand the concept of lifetime donor value and put in place strategies to maximize that, you’ll spin your wheels and potentially leave a lot of money on the table. Here are some of the questions you might ask in order to understand what metrics to track: . Track your own data.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Kindful

MARCH 25, 2021

Your donor data should play a key role in your communication strategy, helping you create targeted content and personal experiences for recipients. This way, your communications tool can easily access data points and you can leverage them in marketing content. These forms are also the best place to record and ask for donor data.

Communication 98

Communication Donor Data Guide 98

Get Fully Funded

MAY 9, 2022

What can you do to improve the metrics that matter? When you set marketing systems in place, they don’t always work together like they should. A nonprofit self-audit is a chance to back up and look at the whole picture, to see how your marketing efforts are performing and where you can improve. Come up with juicier content?

Marketing 69

Marketing Guide Metrics Nonprofit 69

Connection Cafe

JUNE 5, 2017

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. That is why social media content analysis is important to any campaign. Consider a campaign that uses the engagement metrics on its Facebook posts to assess what voters think about an issue.

Content 41

Content Social Media Analysis Issue 41

DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. TikTok has always been about video, but platforms like Instagram and Facebook are now also prioritizing this interactive content—because it works! . The better the content, the more interaction it will receive. Producing irrelevant content. Conduct a content audit.

Marketing 52

Marketing Social Media Nonprofit Integration 52

NonProfit Hub

NOVEMBER 26, 2020

It’s probably one of the most critical metrics you should be studying in 2021. . Your donation software and marketing platforms are the key places to focus on when it comes to database integrations. . Immediately begin looking for big-picture trends. Dig deeper into trends and sources.

Retention 74

Retention Donor Online Rate 74

Allegiance Group

FEBRUARY 27, 2024

These insights can give you a clear picture of what parts of your website — pages, images, forms, buttons — are working to drive conversions and which ones need some help. Predictive Metrics: This feature can help you predict points like the number of donations you can expect in a certain period. What was the navigation journey?

Analytics 52

Analytics Google Fundraising Track 52

Achieve

MARCH 1, 2024

Plan your content strategy. After establishing the big picture of your nonprofit podcast, it’s time to get into the nitty gritty of podcast planning with your content strategy. That way, you’ll have a good idea of the project timeline, such as whether the podcast will be a miniseries or take place over a longer period.

Podcast 52

Podcast Create Guide Audio 52

Amy Sample Ward

MARCH 14, 2010

Using tools that allow reposting, sharing, emailing and so on will give anyone the options they want to push your content around the web for you. The value of the tool grows as people value the tool and add more content. Convincing your executive team to use crowdsourcing shouldn’t take bribery.

Community 207

Community Case Study Haiti Social Media 207

Media Cause

OCTOBER 18, 2021

In the post, I highlighted how brand guidelines help you build sustained support, stick to a budget, and make it easier for anyone at the organization to create essential content before you have the budget to hire a full-time designer. Or more detrimental—not consistently being able to articulate what the bigger picture even is. .

Guidelines 72

Guidelines Nonprofit Audience International 72

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Celebratory interactions should be a consistent part of your engagement and content calendar, so set up systems to capture and share alumni personal, social, and professional news. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. pic.twitter.com/PXdIUl0IIQ.

Practice 107

Practice Tips Social Meme 107

Amy Sample Ward

OCTOBER 18, 2011

In the midst of all this change, it’s easy to lose sight of the big picture and why you are using Facebook for your organization in the first place—instead, we focus on the particulars of how to use new tabs, plugins, or applications. Metrics that Matter. Remember Strategy First.

Facebook 196

Facebook Change Tutorial Plugin 196

Bloomerang

MAY 31, 2022

Also, review your fundraising metrics and data from previous campaigns. This information can give you a clearer picture of how your fundraising efforts have grown or changed over the years. When each campaign will take place. Segment your email recipients based on shared characteristics to create personalized email content.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

Nonprofit Tech for Good

DECEMBER 12, 2011

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

Social Media 213

Social Media Media Avatar Organization 213

DNL OmniMedia

JUNE 28, 2023

A fundraising dashboard will let you see the big picture to understand your supporters and their actions. Now that you have multiple data collection and analysis tools in place, it’s time to use that data to improve your outreach through segmentation. This data can reveal which types of content your audience prefers to engage with.

Platform 52

Platform Donor Online Social Media 52

Forum One

MAY 25, 2023

Look at your data Evaluate your Twitter metrics to see how much the recent changes at Twitter have impacted the number of followers you have, how often people see your content, and how engaged users are. Do we have the bandwidth and resources to more closely monitor Twitter to mitigate the rise in fraud and hate speech?

Government 50

Government Twitter Social Media New York 50

Nonprofit Tech for Good

JANUARY 14, 2013

9) Browse pictures of baby animals regularly. A recent study out of Hiroshima University called the “Power of Kawaii (Cute)” found that browsing pictures of adorable baby animals on a daily basis causes workers to slow down, relax and be more accurate in their work. yourname@amnesty.org.

Social Media 231

Social Media Management Media Social 231

Neon CRM

DECEMBER 14, 2023

And if you’re a staff member in charge of producing content for your nonprofit, you know how time-consuming content creation can be. That’s why you have to plan ahead: A robust content plan will save you time—and brain space—and help you produce great nonprofit content while also tackling the rest of your mile-long to-do list.

Calendar 52

Calendar Content Strategy Cancer 52

NTEN

JANUARY 14, 2013

Everyone brings something unique to the table, whether it's content, tech skills or social media know-how. The social media team includes the Deputy Director, the Special Projects Director, the Social Media Manager, the social media consultant, summer interns, and an outside content development consultant.

Social Media 96

Social Media Collaboration Org Media 96

Connection Cafe

SEPTEMBER 9, 2019

Email service providers began worrying that the volume of messages would drive people away from email and started prioritizing email delivery for organizations that sent content that was read, clicked and forwarded. Keeping the big picture of sustainable, quality growth in mind, you’ll be able to keep both of these forces in harmony.

email 36

email Build Articulate Campaign 36

Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! WWT 2010: Apps and Tools to Energize Your Base. Facebook Insights.

Tools 162

Tools Tech Map RSS 162

Connection Cafe

AUGUST 25, 2017

And being able to get that feeling from more than just the content itself. What are the most important website metrics to measure? The metrics should follow those goals. TJ : Those metrics—clicks, time spent on pages, bounce rate— are a short way of measuring toward your goals and whether tactics are succeeding.

Design 35

Design Websites Practice Philadelphia 35

NTEN

JULY 14, 2011

Even if you're using a content management system like WordPress or Drupal, by incorporating APIs, you can further enhance built in app-like functionality to create a highly customized experience. A prime example of what APIs can achieve with relative ease is optimizing content for web visitors based on location. What are APIs?

API 84

API Social Media San Francisco Integration 84

CauseVox

SEPTEMBER 28, 2021

They used CauseVox’s activity metric to allow fundraisers to showcase their progress towards a goal of miles hiked. But what took it to the next level was when fundraisers personalized their pages with unique content and ongoing updates. This could be as simple as changing your profile picture on CauseVox.

Examples 83

Examples Websites North Carolina Virtual 83

Connection Cafe

APRIL 21, 2016

Well, picture this: imagine you are at a social event and this really charming person introduces him or herself to you. Because they’re highly engaged, they want your content and statistically-speaking, they are more likely to open and click your emails. A three message series is a great place to start! Why a welcome series?

Support 20

Support Create email Picture 20

Amy Sample Ward

JUNE 6, 2011

Let’s start at the most fundamental place for this conversation. For this conversation, and those to have over the course of the next two days together at least, let’s work from the place that a movement is larger than coalitions. Obviously, we can all picture a car. Look first at your organizational metrics.

Build 220

Build Community Technology Action 220

Amy Sample Ward

AUGUST 18, 2009

Just as the content distributed and conversations participated in are integrated into many different aspects of your organization’s work, so should the knowledge, access and responsibility to participate be integrated across your staff. For more on evaluation: Social by Social How-Tos. WeAreMedia’s ROI Toolbox. Then…repeat!

Social Media 190

Social Media Strategy Media Social 190

NTEN

OCTOBER 6, 2011

Apparently, pointing to pictures of wedding things and saying "that's gross" doesn't count as feedback, so it was time for me to come up with better suggestions on my own and give her some well-deserved rest. This is the basic metric most novice media planners will consider above all. s large network of display ad partner sites.

Storytelling 73

Storytelling Yahoo Story Google 73

NTEN

NOVEMBER 3, 2008

The Rapleaf Business blog also has some great advice on incorporating user generated content instead of working from scratch. Well, The Social Organization has a piece on " Collecting All Social Media Metrics " That's a start. What's that you say? Money earned is easy, but how do you figure if you're saving time and money?

Technology 36

Technology ROI Flickr Social Media 36

Care2

NOVEMBER 15, 2007

60) Search « A Procrastinators Guide to Year-End Fundraising | Main | Five Tips for Online Fundraisers from a Direct Mail Dinosaur » Thursday Nov 08 2007 MySpace.com: A Place for Donors? And what is the optimum combination of videos, pictures, text, friends, and other widgets? But was there ever any gold?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

60) Search « A Procrastinators Guide to Year-End Fundraising | Main | Five Tips for Online Fundraisers from a Direct Mail Dinosaur » Thursday Nov 08 2007 MySpace.com: A Place for Donors? And what is the optimum combination of videos, pictures, text, friends, and other widgets? But was there ever any gold?

Social Media 28

Social Media Place Myspace Advocacy 28

Connection Cafe

APRIL 10, 2010

Sometimes technology can get in the way of good integration if too much emphasis is places on the features. Once you’ve created the core content each additional piece is easier and more efficient, and actually makes it more impactful. Lesson #2: Pizzazz does not equal integration Focus on what is useful, powerful and engaging.

Lesson 53

Lesson Integration Fundraising Channel 53

Bloomerang

JANUARY 7, 2022

Including Giving Tuesday in the subject line immediately shows supporters what the rest of the content will be about. . This shows that you’ve segmented your audience and specified the content of the email. Define Giving Tuesday in the message content. Are you pleased with the content of the confirmation page?

Campaign 101

Campaign Ideas Giving Tips 101