Forum One

JANUARY 20, 2022

Now is the time to celebrate what all your organization achieved, reflect upon what you didn’t, and learn from that data to make 2022 your best year yet. Website metrics. Email metrics. Click-through rate (what content got people to click through?). Social Media metrics. Fundraising metrics.

Metrics 74

Metrics Digital Strategy Rate 74

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

Practice 240

Practice Fundraising Guide Channel 240

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. A piece of content on your site or page is getting a lot of attention for some reason.

Metrics 52

Metrics Rate Nonprofit Social Media 52

Neon CRM

DECEMBER 14, 2023

And if you’re a staff member in charge of producing content for your nonprofit, you know how time-consuming content creation can be. That’s why you have to plan ahead: A robust content plan will save you time—and brain space—and help you produce great nonprofit content while also tackling the rest of your mile-long to-do list.

Calendar 52

Calendar Content Strategy Cancer 52

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? Let your data lead the way. Then, multiply that number by 100.

Social Media 52

Social Media Metrics North Carolina Media 52

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

Analytics 169

Analytics Marketing Taxonomy Module 169

Beth's Blog: How Nonprofits Can Use Social Media

JULY 30, 2013

You’ve put together an editorial calendar for next month that lays out the themes, news events, and content ideas for all channels, including social media. Social Media Image Sizer: You can also create text overlay images for other social channels like Twitter or Pinterest easily as well. You are on a roll!

Channel 133

Channel Content PowerPoint Tools 133

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

I think that is an important insight for small organizations who don’t have a team of people doing the social media and trying to do it with limited hours in the day. One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars.

Content 101

Content Measure Organization Strategy 101

Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing content also needs to consistently tie back to your cause and the work you do.

Marketing 52

Marketing Guide Nonprofit Channel 52

The Modern Nonprofit

FEBRUARY 20, 2024

Estimated Reading Time: 6 minutes The Nonprofit Guide to Optimizing Website Traffic for Maximum Impact A website serves as the digital face and gateway for any nonprofit organization. Organic traffic refers to visitors who find your website via unpaid search results, mainly through search engines like Google. It supports your mission.

Websites 59

Websites Guide Impact Metrics 59

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Will you send them additional content resources?

Create 169

Create Strategy Associations Registration 169

Saleforce Nonprofit

JULY 22, 2021

Nonprofit teams have a lot on their plates: not only do they have to run their programs as best they can to help their beneficiaries, but they have to run their internal organization also. You’ve heard of impact, and the many ways organizations try to capture what they’re doing. But first… What is impact management ?

Impact 120

Impact Management Organization Evaluation 120

Candid

DECEMBER 12, 2022

HubSpot’s recent research helps to answer this question: branded video content is the most memorable. So when it comes to inspiring your donors to support your cause, you might consider creating a nonprofit explainer video for your organization. Which one would you be most likely to remember when it comes time to make a recommendation?

Video 105

Video Support Tips Audio 105

Allegiance Group

MARCH 18, 2024

In the ever-evolving landscape of digital channels, navigating the labyrinth of metrics can feel like traversing a maze without a map. There are landing pages, digital ads, social media posts, blog and video content, and email campaigns — and a gift or prospect can come to you from any of them. But “online” isn’t just one place.

Measure 52

Measure Fundraising Analytics Channel 52

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. The Nonprofit’s Social Media Content Planner. Engagement Rate.

Social Media 122

Social Media Track Conversation Media 122

Neon CRM

JULY 27, 2023

Achievable: Personalized email and increased social media content will drive engagement. Define and Segment Your Audience While all your donors are unique, they have common reasons for engaging with your organization. Say you run an environmental organization. Time-bound: These objectives will be met in six months.

Communication 52

Communication Develop Calendar Conservancy 52

Pamela Grow

OCTOBER 30, 2023

Even as overall giving slumps, this increase is significant because it means that more organizations are receiving reliable funding on a monthly basis. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Organize them into groups based on their gift sizes.

Analytics 52

Analytics Data Giving Metrics 52

Saleforce Nonprofit

MARCH 3, 2022

The best path forward for organizations to adapt to these seismic changes is by revamping digital marketing strategies to prioritize data they collect directly from their audiences — otherwise known as first-party (or even zero-party ) data. Customize relevant content based on interests. I’m guessing most.

Action 106

Action Change Metrics Measure 106

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Then it is time to create content.

Content 108

Content Ideas Calendar Plugin 108

Allegiance Group

FEBRUARY 2, 2024

In 2022, nonprofits of every size allocated roughly one-third of all spending to search ads—as a result, these organizations saw the highest return on ad spend (ROAS) of any channel. Similarly, email marketing offers very high returns, enabling organizations to earn an average of $40 for every $1 spent.

Digital 52

Digital Marketing Channel Nonprofit 52

DNL OmniMedia

APRIL 15, 2024

million nonprofit organizations in the U.S. Members should want to be a part of an organization, but how and why? Ensure that all of your nonprofit’s members can access and benefit from your website content. Create Members-Only Content You can create exclusive areas specifically for members on your website. With over 1.9

Websites 52

Websites Experiment Tips Poll 52

Candid

MAY 10, 2023

The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to. Start by creating a statement that highlights the challenge your organization aims to solve (and why your audience should care). Define the problem. Outline the solution.

Communication 98

Communication Campaign Channel Measure 98

Care2

OCTOBER 15, 2013

If you manage social media for your organization, you probably face incredible pressure to show growth and success. Do they really give you the full picture of how your organization is connecting with your constituents and moving them up the engagement ladder? What are people saying to you on social media channels?

Metrics 77

Metrics Social Media Media Social 77

Media Cause

JULY 14, 2023

Channels: Choose the digital channels that align with your audience’s preferences and behaviors. Measure Impact: Define the metrics that will help measure the impact of your digital campaign. Effective Communication: Establish open and regular communication channels with the team, stakeholders, and target audience.

Project 52

Project Digital Marketing Impact 52

Achieve

FEBRUARY 9, 2024

However, your audience is digitally bombarded with requests all day long, and by the time they see your content, they might ignore it altogether simply because they’re fatigued. To improve your online engagement metrics and boost conversions, you’ll need to roll out fresh and creative engagement tactics. Use a multichannel strategy.

Digital 52

Digital Communication Tips Poll 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? Now you’re all set to go live.

Facebook 236

Facebook Fundraising ROI Virginia 236

Nonprofit Tech for Good

DECEMBER 12, 2011

Social Media: Before You Get Started, Get Organized! Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Also, as you’ll see in Chapter 5, you will need a Google account to set up a YouTube Channel properly.

Social Media 217

Social Media Media Avatar Organization 217

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel also featured, Mary Beth Smith, from the SF Ballet, who share her organization’s experience integrating social media into marketing strategies since 2007. The panel was on social media, adoption, and measurement. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

Metrics 96

Metrics Facebook Data Measure 96

Allegiance Group

APRIL 15, 2024

Donor retention is how many donors continue to support your organization year over year. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Audit your content to evaluate how well your website meets user search intent.

Fund 52

Fund Donor Strategy Search 52

Achieve

DECEMBER 8, 2022

Use social media for quick updates and fun content. but also for fostering ambassadors who are passionate about your organization and what you stand for. You can even add a QR code to direct mail that leads to your organization’s account. a multi-channel approach to fundraising. Encourage plenty of interaction.

Social Media 52

Social Media Relationship Donor Media 52

Saleforce Nonprofit

NOVEMBER 4, 2021

This report contains responses that have been analyzed from 390 nonprofit marketers around the world as part of a broader survey of 8,200 marketers, including corporations and nonprofit organizations. And while technology and channels keep expanding, regulations typically constrict marketers. Metrics and KPIs Continue to Evolve.

Marketing 69

Marketing Report Trend Metrics 69

Amy Sample Ward

DECEMBER 3, 2012

As part of that role, I was in charge of our various social media channels, including Twitter, Facebook, and LinkedIn. Watching the metrics every week, though, it was clear we weren’t looking just for traffic to the blog. In the book, Beth and Katie identify a number of themes. So, we dug deeper. Get your copy!

Measure 222

Measure Review Network Case Study 222

Qgiv

APRIL 9, 2024

Social media for nonprofits is one of the best ways for organizations to reach out, engage with the community, and promote the work they do. Learn how your organization can take full advantage of social media in this guide! One of the biggest reasons your organization should use social media is how cost-effective it is.

Social Media 52

Social Media Media Guide Social 52

Nonprofits Source

JULY 1, 2018

These channels are constantly evolving requiring you to keep pace with industry knowledge, insights, and best practices. The trends are clear and adopting digital channels are no longer a choice, but a necessity for survival. Spend 6 Hours A Day On Social Media Promoting Content. There will be extreme highs and extreme lows.

Online 84

Online Tips Organization Fundraising 84

Saleforce Nonprofit

JULY 8, 2021

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. How are they affiliated with your organization? What questions does your team have about donor behavior and your content? Understand Your Audience. Where do they live? Share their why.

email 116

email Marketing Strategy Tips 116

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. Producing irrelevant content. That’s why far too many organizations operate without a clear marketing strategy: making a good one is time-consuming. . Channel preference (social media vs. email). Neglecting site design.

Marketing 52

Marketing Social Media Nonprofit Integration 52