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Build a Marketing Dream Team—Welcome AI

.orgSource

For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. AI, your new marketing assistant, is happy to help. and meta descriptions (Html summaries of page contents.) Oh, those pesky keywords.

Team 221
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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

The Human Rights Campaign (HRC) declared a national state of emergency for LGBTQ+ people on June 6, 2023, the first state of emergency ever declared in its history spanning four decades. With the reach that platforms like TikTok, Twitter, and Instagram provide, it’s increasingly likely that content related to your cause will “go viral”.

Advocacy 199
professionals

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How to Use AI to Build Donor Personas and Chat with them!

Whole Whale

Giving history : Understanding your donor’s giving history can help you segment your donors and target your fundraising appeals more effectively. This can include demographic information, giving history, communication preferences, and other relevant data points. How do I use donor personas?

Donor 52
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Interview with Bryan Stevenson: On Juneteenth and Justice

Saleforce Nonprofit

Bryan Stevenson (BS): It’s important that we have a new consciousness about the problems created by our history. So while it was an extraordinary moment, there is so much about our history that we’ve got to change. When we teach history in the United States, we often skip the parts that are not so wonderful.

Interview 120
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New on SSIR: A New Tool for Digital Storytelling

Amy Sample Ward

I think there’s huge potential for organizations to use multiple mediums, content, and locations to help document and advocate for the change they want in their communities and around the world. It’s been a few weeks now; I’ve used it to share photos from a work trip to Portland, Maine, and to explore my neighborhood in New York.

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Why Your Giving Day is Your Secret Weapon

M+R

We incorporated the results into our creative — into the email content, across the website, and in our paid advertising. We would love to count you as a new donor in our reporting: Pi Day is 3/14 and Academy Day is 4/4. __ Emily Tillmawitz is a Senior Account Supervisor at M+R based in Brooklyn.

Giving 95
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Highlights from the Salesforce.org Nonprofit Summit

Saleforce Nonprofit

On day one, we also hosted a group of 14 nonprofit executives at the Soho House in New York City. Soledad O’Brien led a thought-provoking discussion with Beth Kanter and Allison Fine , co-authors of The Smart Nonprofit , and David Brown , senior vice president of strategy at Knotch, a content intelligence company.